How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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    5 ways to reinspire your students after the summer holidays

    By Joanna Wiseman

    The new academic year is here and we're getting ready to head back to the English classroom. Yet, after a long and relaxing summer holiday, some students may feel unmotivated to return to the same class routine, especially if they have been learning English for several years. So, how can we reinspire students to keep learning and reconnect with English? By bringing in new resources, learning approaches and targets, we are sure you'll be able to rekindle their love of learning.

    So let's look at five ways to reinspire your English students in the coming academic year.

    1. Set new goals

    Students may lose interest in classes or feel discouraged when they don't have a clear target to work towards. If this is the case with your class, have them write up a list of five new goals they'd like to achieve.Ìý

    These goals must be SMART: Specific, Measurable, Achievable, Relevant and Timely. So rather than just saying "I'd like to learn more vocabulary", have students make it SMART.Ìý

    For example:

    Specific: "I'd like to learn new advanced vocabulary to use in my writing."

    Measurable: "I'll test myself to see if I can define and use 20 new words in sentences."

    Achievable: "I will dedicate 2 hours a week to studying the definitions and writing example sentences in context."

    Relevant: "This will help me get a good score in myÌýÌýas I struggle with formal academic language."

    Timely: "I will learn 20 new words by the end of September."

    If learners find it difficult to think of goals, ask them to write one for each language skill: listening, reading, writing and speaking. You can also refer to the GSE Teacher Toolkit, which has hundreds of learning objectives organized by age, level, skill type and more.

    The idea is to encourage them to set clear objectives, giving them an exciting new challenge to work towards for the year ahead.

    2. Encourage students to find conversation partners

    Students may lose interest in improving their English if they've only been studying in a classroom. They may see it as something boring and unrelated to their real lives.Ìý

    A great way to tackle this is by encouraging them to talk with English speakers outside of class. By doing this, they'll pick up new vocabulary and expressions, giving them more confidenceÌýin their language abilities.Ìý

    Suggest that they attend a language exchange.ÌýÌýandÌýÌýareÌýgreat platforms to find regular language exchange events in their local area. While this is suitable for intermediate learners and above, it may be a bit daunting for beginners.Ìý

    In this case, the appÌýÌýmay be a suitable alternative. Similar to a language exchange, learners can connect with people from around the world. They can choose people with a similar level as them and either write messages, send short audios, or do video calls, depending on their ability and confidence.Ìý

    Communicating with real people is a fun and encouraging reason for your learners to want to improve.

    3. Introduce interesting new vocabulary

    Students may become disheartened if they've been learning for years but aren't seeing much progress. A simple and effective way to help them improve their level is by encouraging them toÌýexpand their vocabulary.Ìý

    They already have to study a lot of vocabulary from their textbooks, so why not give it a more personal twist and ask for suggestions of topics that interest them?Ìý

    Maybe they are gamers and want to learn how to communicate better with other players around the world. Select vocabulary about styles of games, turn-taking, and strategizing that they could use – they can practice in class and be thrilled to be given homework.

    Perhaps some of your students want to study or work abroad. This may be a common topic, but one thing that is not frequently discussed is how to deal with the paperwork of living in another country. For example, getting into more specific language about banking, housing rentals, or setting up wifi will help them feel more confident about their move. Though these things differ between countries, there is a lot of overlapping vocabulary and roleplaying will do wonders to reassure and excite them about their upcoming adventures.

    By allowing your students to take control of their learning, their motivation is naturally higher and you too will enjoy finding out specific language about their interests.

    4. Work on specific problem areasÌý

    Language learners may become frustrated and lose motivation if they continue to make the same mistakes. It may cause them to feel disheartened in their abilities and want to give up, especially for those who aim to sit exams. You can help them level up by identifying specific problem areas and tailoring your classes to work on these.Ìý

    Tests can help your learners discover their weaknesses and avoid the frustration of sitting and not passing an exam. They'll be able to pinpoint what they need to work on, and you can dedicate your classes to exactly what they need, rather than cover areas they may not have problems with.

    For example, if students are experiencing difficulties with reading comprehension, you could try introducing more varied reading materials. Ask them to bring in blog posts, magazines and news articles on topics that they find interesting. Highlight keywords in the text to enhance their understanding of the piece and create comprehension questions similar to the test format they'll take.Ìý

    By giving a little extra attention to fixing problem areas, learners will soon start to see their progress, encouraging and inspiring them to keep going.

    5. Change your class formatÌý

    Sometimes learners become demotivated simply because they have become too used to the format of the classes. If this is the case, you might want to take a break from the textbook and try more creative language learning methods. For example:

    Use interactive games

    Suitable for all levels, you can use platforms such asÌýÌýorÌý to test your learners. They offer a new dimension to the class, encouraging students to have fun with the language. Divide them into teams to add an element of competition – there's nothing like a friendly game to excite students!

    Set project work

    Put your class into small groups and have them work on a project to present to the rest of the group. Choose topics they might cover in their textbooks, such as occupations, travel or cultural traditions. Or even better – let students come up with their own! This activity can be modified to suit all levels and offers a challenge as learners will need to push their language limits.

    Hold class debatesÌý

    More suitable for intermediate learners and above, class debates get everyone talking. You can ask students to brainstorm topics they're interested in. You can offer prompts such as climate change, the advertising of junk food or the impacts of social media. They'll be happy to talk about things that concern them.

    Throw in some unexpected activities to bring students' attention back to class and spark their interest in learning again.

  • ladies smiling outside with one pointing ahead

    Planning to study abroad? Here’s 5 things to add to your checklist

    By Joanna Wiseman

    As the school year reaches its end, high school students and those aiming for a master's degree are getting ready to engage in the demanding application procedure for a program at a university abroad. Pursuing education overseas is highly desired by many individuals, as it expands their personal and professional perspectives and fosters comprehensive development.

    Notably, the UAE places significant emphasis on sending students abroad for studies, with reports suggesting an approximate annual count of . At the same time,ÌýKSA has introduced the Custodian of the Two Holy Mosques Scholarship Program for certain qualitative majors at leading international universities to support its Vision 2030.

    1. Choose your university:

    The first step is to narrow down the best universities for your program of choice. Essential factors to consider include the cost of living, tuition fees, career opportunities in the country, including your overall safety and well-being. When it comes to the MENA region, popular destinations for study-abroad aspirants are the USA, Canada, the UK, Australia, and New Zealand. These countries serve as gateways for personal and professional growth.

    2. Shortlist what you need to apply:

    The next stage involves verifying the requirements of the application process for your chosen program and university. Most academic institutions typically request academic transcripts, identification documents, a personal essay, letters of recommendation, and proof of English proficiency. If English isn't your native language, demonstrating your ability to read, write, speak, and understand English is essential to comprehend course materials and to obtain your student visa.

    To fulfill this requirement, you will need to register for and successfully complete an English-language proficiency test such as the PTE Academic. The PTE offers various preparation options, including Scored Practice Tests, PTE Academic Question Banks, the Official Guide to PTE Academic, and the PTE Academic English Booster. These resources provide comprehensive information and practical advice for each exam section, simplifying your preparation process.

    3. Find out if you're eligible to work

    Just because you've been granted a visa to live in a country doesn't mean you have the right to work full-time. Many student visas put a cap on how many hours people can work.

    For example, in Australia, students can work up to 40 hours every two weeks during the school term. You'll likely have permission to work full-time if you're not on a student visa. However, many countries require you to apply for a social insurance number – or something similar – before you can.

    4. Create a budget

    Before moving to a new country, you should have some savings. In some cases, depending on your visa type and the country you're moving to, you might be required to show proof of savings with your visa application.

    Day-to-day living costs may also be more expensive abroad, and it could take you longer than anticipated to find a job – so it's important to have money put away to help you settle in. Many governments offer cost-of-living calculators online, which can be an excellent resource for new immigrants.

    When you arrive, you'll also need to open a bank account. This can often be done online. Some banks even have accounts specifically designed for newcomers and offer credit cards to help build credit history.

    5. Check if your test scores are accepted by the university/country:

    Verify that your chosen school accepts the language test you plan to take to avoid spending money on an incompatible test. For example, the computer-based PTE Academic test is recognized by 3,000 academic institutions worldwide, including countries such as Australia, the US, the UK, Canada, and more. Furthermore, it is approved by the UK, Australia, and New Zealand governments for all types of visas. PTE UKVI for example, is a home office-approved Secure English Language Test (SELT) for all visas that require a four-skill language test and is recognized by 99% of UK universities and colleges.

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    Check the English-language proficiency test off your list today:

  • A group of children sat in a park high fiving each other

    Back to school: 5 team building activities to help break down boundaries

    By Anna Roslaniec

    At the beginning of term adolescent learners are often shy, embarrassed and awkward. They are reluctant to speak English in front of their peers or show enthusiasm in class, often suffering from social pressure and lack of self-confidence. It can take weeks or months for students to get to know each other and form bonds. However, don’t despair if your teen learners are like this. There are plenty of team-building games and activities you can do to help students build relationships that will allow them to feel comfortable and relaxed in the classroom.