In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.
Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.
Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.
In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.
Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.
Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."
Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.
"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.
Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.
Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.
"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.
In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.
For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.
In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.
Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.
This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.
In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.
Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.
Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.
Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.
It's incredible to know that there are thousands of languages spoken across the world, each with its unique set of challenges for learners. A question that often pops up is: "Which language is the hardest to learn?". Today we take a closer look at this question and consider different factors that make learning a language challenging.
Preparing students for the modern world of work can be challenging; it's constantly adapting and changing which can be hard to keep track of. Today's post is a Q&A on the teaching of employability skills and the essential skills and qualities students need to thrive in the 21st century. offers insights to answer common questions and help you improve your language teaching skills.
My advice is to push the issue back to the students by putting them in groups and asking each group to identify a different job/career that involves people working with others. Then ask "What would happen if this job was competitiveinstead of collaborative?" You may have to re-explain the concepts, but let students write a little story about a situation in which the workers suddenly all turn competitive.
For example, It was chaos in the women's soccer/football game. All the members of the blue team suddenly became competitive. Each one still wanted to win, but each decided that she would shoot a ball into the other team's net. This included the goalie, who ran up to the front of the field and purposely shoved and tripped members of her team ….
Or for more traditional jobs, In the middle of the operation the nurse pushed the doctor out of the way and picked up the instrument. The patient also wasn’t completely asleep, and he tried to do the operation himself, then …
It's all absurd, of course, but it can lead into other tasks asking students why collaboration is so important in each job. Then, turning it back to language, what kinds of language does each profession require to collaborate? For soccer/football players, this includes shouted requests and commands:Pass the ball to me! Shoot!as well as hand and body gestures. Similarly, doctors require professional jargon:Pass me the scalpel, please.Rather thanGive me the pointy knife thing!
One hundred years ago, in 1923, Thomas Edison predicted that motion pictures would replace teachers and books. Since then, similar predictions have been made for radio, TV and computers. It hasn't happened, and one of the reasons is that we crave the human touch in our teaching and learning. I recently read. "When it comes to getting knowledge to stick, there may be no substitute for human relationships. … I've been to former students' weddings and baby showers and funerals of their parents," says Millard, the high school English teacher in Michigan. "I've hugged my students. I've high-fived my students. I've cried with my students. A computer will never do that. Ever, ever.”(Waxman, 2023, para. 21-22)
But, that doesn’t mean teachers should stop learning about new technologies. We need to keep finding ways for them to help us and our language learners in the classroom. It can seem overwhelming, though, which is why I recommend shifting responsibility to students: “Do any of you know about ChatGPT? Yes? How do you think you could use it to help you learn?”
Although the world is in many ways competitive, there are countless examples of how students will do better by collaborating. Most of our students today won't be working in environments where they are competing against their co-workers. Instead, they'll be in teams and need critical thinking and negotiation skills to help them do so.
One way forward is to ensure that your classroom features more collaborative activities. Get students working in pairs and groups on all their assignments, but also create a buddy system so students always have someone else to ask for help. For example, if they're having to read a text and come across difficulties, it's often easier for them to text or call a friend than to wait until the next class. After a few collaborative activities, discuss collaboration versus competition with students and ask them which they prefer. Also, ask them for examples of what their friends and family members do regarding collaborating and competing.
As always, it's better to lead students to understand a new idea than to tell them.
If you want to learn more, make sure to check out Ken's webinar here. If you'd like to learn more about teaching future skills to students check out21st-century skills and the English language classroom.
Ehsan Gorji is an Iranian teacher, teacher trainer and teacher educator. He also designs strategic plans, devises study syllabuses, runs quality-check observations, and develops materials and tests for different language institutes and schools in the country. Ehsan has been a GSE Thought Leader and Expert Rater since 2016.
Reflective teaching, despite it sounding modern and sophisticated, has not yet become a common practice among English language teachers. However, the experientialproposed byoffers a practical approach for teachers. The cycle involves teaching a lesson, reflecting on "what we did" and "how we did them," and then using that reflection to improve future English classes. By using this approach, teachers can prepare for better teaching in the long term.
