How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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    Ink's vital role in education: How colors influence student participation

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    In this age where screens often dominate our field of vision, the humble ink pen might seem like a relic. Yet, intriguing research is bringing to light the unsung importance of ink in educational settings, particularly in enhancing student engagement and learning.

    Today, we look at the importance of handwriting and ink, and how it still plays a pivotal role in the cognitive development of students.

    The importance of ink and color

    , wrought into our documents and notes through ink, plays a significant role in memory retention and comprehension. Psychologists argue that colors like blue and green foster a sense of calmness and improve focus, making them ideal for environments geared toward learning. Conversely, vibrant colors such as red and orange are thought to stimulate energy and excitement, potentially boosting creativity and critical thinking skills. By strategically incorporating these colors into educational materials, teachers can create a more dynamic and effective learning atmosphere, encouraging students to engage more deeply with the content.

    Delving deeper into the benefits of ink for students

    Writing with ink offers multifaceted benefits in an educational context:

    Enhanced memory and learning

    Research has shown that students remember information better when they write it down by hand rather than typing it. This is attributed to the fact that handwriting requires a bit more effort and thought, leading to deeper processing of the information. For instance, college students were found to recall more information from a lecture when they took notes by hand compared to typing them.

    Brain activation

    Writing by hand activates different brain regions compared to typing. When children write, it stimulates areas of the brain responsible for learning and memory. This stimulation is less pronounced when typing. For example, handwriting has been shown to activate the region of the brain that responds more to handwritten letters than typed letters in young children. For example in James, W. L., & Engelhardt, T. M. (2012) ''. This research highlights how the act of handwriting, as opposed to typing, can influence cognitive development and creative thought processes in young learners.

    Development of fine motor skills and cognitive abilities

    Handwriting also plays a crucial role in the development of fine motor skills and cognitive abilities. It requires a level of hand-eye coordination, attention to detail, and thought about what is being written, which are essential skills for academic success and cognitive development.

    Creativity and thoughtful expression

    Handwriting can spark creativity and encourage more thoughtful expression. Slower than typing, it allows more time for creative ideas to develop and for the writer to choose their words carefully.Ìý

    Emotional and therapeutic benefits

    Handwriting can have therapeutic benefits, such as better immune function and reduced symptoms of anxiety and depression. Writing about stressful events by hand can arouse higher emotional levels, leading to greater therapeutic benefits compared to typing. For example, ''Ìýdigs into the emotional and therapeutic benefits of writing by hand about stressful or significant life events.

    Problem-solving and mindfulness

    The process of handwriting can assist in problem-solving and serves as a mindful activity. Writing out problems can help clarify thoughts and lead to solutions. It also encourages a moment of calm and focus in a fast-paced world​​.

    In conclusion, the act of handwriting not only deepens focus and understanding but also contributes significantly to cognitive development, memory retention, creative thinking, emotional well-being and problem-solving skills. These benefits highlight the importance of maintaining handwriting as a skill, even in an increasingly digital world.

    Practical classroom applications of ink

    Teachers utilize various practical applications of ink in the classroom to enhance learning among students. These methods leverage the cognitive and educational benefits of handwriting:

    Handwritten note-taking

    Encouraging students to take notes by hand during lectures can significantly improve their understanding and retention of the material. . This method forces students to process and rephrase the information in their own words, which aids in deeper learning.

    Journal writing and creative tasks

    Assigning journal writing or creative writing tasks can be an effective way to develop student's writing skills and encourage self-expression. The act of writing by hand can stimulate creativity and thoughtfulness, as evidenced by numerous authors and researchers who advocate for the benefits of handwriting for creative processes.

    Practicing cursive writing

    , in particular, can be beneficial for cognitive development. It requires more complex motor skills and can help in the development of fine motor skills. Moreover, cursive writing can be faster than printing, which might engage students more effectively and give them a sense of personal style and ownership over their writing.

    Handwriting for memory and recall exercises

    Using pen and paper for writing exercises focused on memory and recall can be very effective. For example, having students write summaries of lessons or chapters by hand can help them better remember and understand the content. This method can be particularly useful for complex subjects where comprehension is critical​​.

    Therapeutic writing activities

    Incorporating therapeutic writing activities, such as writing letters or reflective essays, can offer emotional and psychological benefits. This practice can be particularly useful in subjects like literature or social studies, where understanding and expressing emotions are part of the learning process.

    Problem-Solving through writing

    Teachers can use handwriting for problem-solving activities, where students are asked to write out their thought processes when solving complex problems. This can, of course, be particularly useful in subjects like mathematics or science, where breaking down problems into smaller, manageable parts is essential.

    Peer review and handwritten feedback

    Providing handwritten feedback on students' work can be more personal and impactful. Teachers can also encourage students to peer-review each other's handwriting, fostering a more engaging and thoughtful critique process.

    Wrapping up: Ink's enduring relevance in education

    In summary, the use of ink and handwriting in the classroom offers a range of benefits for student learning, from improving memory and understanding to fostering creativity and emotional expression. These methods, supported by research and studies, can be effectively integrated into various teaching strategies to enhance educational outcomes.

    Despite the digital age's allure, ink remains a potent tool in the educational arsenal. By nudging students towards the use of ink and harnessing the power of color, educators can cultivate a more engaging, dynamic and effective learning atmosphere.

    Extra insights for maximizing ink's potential

    • Offer students a diverse palette of ink colors to spark their interest and creativity.
    • Promote the use of handwriting in creative and expressive writing exercises.
    • Develop color-coded educational materials to aid visual learning.
    • Encourage personalized stationery: Inspiring students to use personalized ink pens or stationery can increase their engagement and ownership of their written work. It might also stimulate their interest in practicing handwriting more frequently.
    • Implement ink-based art projects: Integrating art projects that require the use of different ink colors can help students explore their creativity while learning about color theory and its impact on emotions and perceptions.
    • Promote the study of calligraphy: Introducing students to the art of calligraphy can foster an appreciation for handwriting's aesthetic aspects and improve their fine motor skills and concentration.
    • Incorporate ink in digital detox sessions: Allocating specific times during which students are encouraged to use only ink and paper for their work can serve as a digital detox, helping them to focus better and reduce screen time.

    Beyond engagement: The art of handwriting

    An often-overlooked benefit of writing in ink is the improvement of handwriting skills. The focused nature of handwriting demands careful attention to letter and number formation, leading to neater, more legible writing. This skill is invaluable for note-taking efficiency and clarity, especially for when they enter the workforce.

    To sum up, the simple act of using ink can have far-reaching effects on student engagement and learning outcomes. We urge educators to rediscover the power of ink in their classrooms and observe the transformative effects it can have on their students.

    From enhancing memory and promoting creativity, to offering therapeutic benefits and aiding cognitive development, the act of presents a multifaceted tool for educators and students alike. Whilst we continue to advance in a digital age, it's crucial to remember the foundational skills and benefits that handwriting offers.

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    As technology and AI translation tools continue to advance, it's becoming increasingly tempting to rely on them for language-related tasks. However, this can potentially undermine motivation to learn a new language when technology seems to offer a shortcut. While machine translation can be helpful, it also has its limitations.Ìý

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    3 ways to boost employee retention with language learning

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    Did you know? According to our research, employees who work for a company that provides English language training are more thanÌýtwice as likelyÌýto say they are very satisfied at work, compared to those working in companies that do not.

    To retain top talent in an increasingly competitive marketplace, all evidence points to developing communication and language skills.

    Communication: the most in-demand business skill

    showed that communication skills including English language skills are the most in-demand power skills across the board. PwC’s agrees: the top five predictors for employee turnover all had the same themes in common – communication, empathy and listening skills.

    According to , a focus on developing employees’ strengths (as opposed to focusing on fixing weaknesses) can lead to a 20-73% reduction in employee attrition. That’s a startling statistic and one that has the potential to transform your business.

    So, the message is clear: by investing in your employees’ existing communication and language strengths, you’re helping them refine a comprehensive range of business power skills. In turn, this will make them feel more engaged and therefore far more likely to stay with you.

    3 ways to implement English training to retain top talent

    Let’s explore three ways to implement an English language skills learning and development plan that underpins communication skills, refines business soft skills and makes your employees want to stay.

    1. Find out what training employees want

    To tailor a culture of learning that supports the development of your employees’ language and communication skills, you’ll find it helpful to get their input first. Survey and interview your team to better understand current barriers to language-specific learning, skills gaps, preferred learning styles and current frustrations.

    For example, is it speaking, listening or reading English that they currently struggle with the most? The better you understand your employees’ needs, the more consulted and engaged with the process they’ll feel.

    2. Reward those who commit to language learning

    In 2023, Forbes outlined , and perhaps unsurprisingly, reward featured strongly. Your performance management system should include a structure that acknowledges employees who are committing to achieving their objectives and developing their skills, and demonstrates the career trajectory that might be possible with improved communication and language skills.

    What that looks like will differ from organization to organization, but it’s important that employees understand the potential opportunities that come with refining their language skills.

    3. Promote the link between language skills and career progression

    Your employees may not naturally make the link between developing language skills and career progression, so help them understand how better language skills can help them move forward in their role and how you will support them in this.

    When they see that language skills have been built into their development plans, they’ll feel invested in staying with your organization and developing their skills with you.

    In a world where communication-based soft skills are more valuable than ever before, the ability to confidently converse in different languages within a business context is an impressive skill that’s transferable to a multitude of other business soft skills, such as teamwork, leadership and problem-solving.

    Once they understand the full range of benefits that come with developing their language skills, they’ll be grateful that you’re committed to helping them do that and will be more likely to stay.

    Boost your workforce’s English language skills and reap the business benefits

    It’s clear that when employees feel that their communication skills are improving, they feel a sense of continued progression and engagement – not only in their language abilities but also across a range of other business power skills.

    The key to retaining talent lies in increasing engagement, and since higher engagement rates are linked to , according to Gallup, there really is no better way to retain a happy workforce.

    Start building your team’s English language skills

    Learn how Mondly by ÃÛÌÒapp can help you reinforce a culture of learning and retain top talent within your organization, with flexible English language learning solutions for your business.

    If you liked this blog post and want to learn more,Ìýdownload the PDF report here.

    Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.