In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.
Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.
Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.
In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.
Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.
Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."
Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.
"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.
Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.
Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.
"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.
In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.
For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.
In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.
Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.
This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.
In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.
Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.
Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.
Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.
Around 20%of the , making it an integral component in global business operations. But the question remains for business leaders and HR professionals: how can language learning, specifically, business English courses, drive your organization forward?Here are 8 ways language training can impact your business.
Stories can make us laugh, cry or tremble with fear. They can teach us valuable life lessons and transport us to other worlds. They've been around since the beginning of language itself, but can they actually help us learn a language?
Stories are one of the most useful toolswhen teaching childrenEnglish. Not only do they help with listening and reading skills, but they can also support speaking and writing skills by providing context, language and structure.
Very young learners may already be familiar with stories – they may hear them in daycare, school or at home with their parents. Therefore, incorporating these into their language classes may help them to feel more comfortable in their surroundings. And if children feel comfortable, they are more likely to be receptive to learning.
Storytelling usually happens as part of a group in the classroom. This means that it becomes a bonding activity for children where they can communicate and subconsciously pick up the key language. While having fun listening and interacting with the story, theysoak up information without even realizing they’re learning.
So, what storytelling activities can we use with younglearners? Let’s find out.
Often, we think of storytelling simply as reading a book aloud to children. Yet, there are other activities you can do. These include:
To get young children interacting with the story, first read out a sentence alone. Then, have the children repeat the line with you as a group. Repeat as many times as necessary, until the children feel confident with the language.
If your learners are happy to, ask them individually to repeat the sentence after you. Make sure each one has a turn and praise them for being brave and trying to use the language.
An activity that works well with children is to act out the story’s characters. For example, there may be animals, fairies, monsters or other exciting characters that they can each act.
Ask them to make the noises of the animals, the wind, or the scenery to create an atmosphere while you read. This gets them interacting with the story and the rest of the group, which will help their communication and listening comprehension skills.
Young learners react particularly well to visual aids and realia. Why not use puppets or dolls to act out the characters, or even ask students to have a go with them? They will engage more with the story and the language.
Children’s story books are usually quite visual with illustrations and pictures. Make the most of these while telling the story. Try asking students questions about the images to get them using the vocabulary.
You could ask them, “what can you see?”, “what’s he wearing?” or “can you find an apple?”. This is another great way to reinforce the vocabulary they’re learning in class.
Use these activities individually orincorporate a mix into your lessons. Either way, storytelling will help your learners with more than just developing their English language skills.
While we often think of storytelling as a pastime for children, it can also be a useful language learning activity for adults.
Stories are part of our daily lives, from news to social media to books and movies. Therefore, they can be extremely beneficial tools for English language learning.
Yet, the way we approach storytelling as a class activity for adults differs to that of young learners. While we typically read fairy tales to young children, we can bring in a much wider range of content for adults, such as:
Storytelling can be a wonderful language learning tool for both children and adults. If you’re looking for a new way to engage, inspire and motivate your learners, why not try it in your next class?
Language learning is more than just something you study—it's a strategic move that integrates into every aspect of your life—socially, professionally and mentally. With English often being the common ground for global business, communicating effectively in this language has never been more important.
In this post, we uncover the benefits of language proficiency, particularly in English, backed by relevant statistics and insights from app's recentground-breaking new research.
