How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

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  • A group of children looking engaged on a task whist their teacher is sat near them

    3 opportunities for using mediation with young learners

    By Tim Goodier

    Mediation in the CEFR

    The addition of ‘can do’ descriptors for mediation in the CEFR Companion Volume is certainly generating a lot of discussion. The CEFR levels A1 to C2 are a reference point to organise learning, teaching and assessment, and they are used in primary and secondary programs worldwide. Teachers of young learners aligning their courses to the CEFR may wonder if they should therefore be ‘teaching’ mediation as a standard to follow. Is this really the case? And what might ‘teaching’ mediation mean?

    This short answer is that this is not the case – the CEFR is a reference work, not a curriculum. So the ‘can do’ statements for each level are an optional resource to use selectively as we see fit. This is particularly true for young learners, where ‘can do’ statements may be selected, adapted and simplified in a way that is accessible and meaningful to them. This approach is demonstrated in the many European Language Portfolios (ELPs) for young learners that were validated by the Council of Europe following the launch of the CEFR and ELP. 

    So let’s recap what is meant by mediation in the CEFR. The new scales deal with three main areas:  

    • Mediating a text: taking things you have understood and communicating them in your own words to help others understand.
    • Mediating concepts: collaborating with others to talk through ideas and solutions and reach new conclusions. 
    • Mediating communication: supporting the acceptance of different cultural viewpoints.

    Focusing on mediation with young learners

    Mediation activities may involve aspects of cognitive demand, general social competencies and literacy development that are too challenging for a given target age group or level. These factors need to be carefully considered when designing tasks. However, with the proper guidance it is possible that young learners can engage in mediation activities in a simple way appropriate to age, ability and context. of the potential relevance of the new descriptors to age groups 7 to 10 and 11 to 15.

    Opportunities for mediation in the young learner classroom

    It’s fair to say that opportunities for mediation activities already regularly occur in the communicative young learner classroom. These can be identified and enhanced if we want to develop this area.  

    1. Collaboration 

    Many young learner courses adopt an enquiry-based learning approach, guiding learners to collaborate on tasks and reach conclusions through creative thinking. The CEFR provides ‘can do’ statements for collaborating in a group starting at A1: 

    • Can invite others’ contributions to very simple tasks using short, simple phrases.
    • Can indicate that he/she understands and ask whether others understand.
    • Can express an idea with very simple words and ask what others think.

    Young learners at this level can build a basic repertoire of simple ‘collaborative behaviors’ with keywords and phrases connected to visual prompts e.g. posters. A routine can be set up before pair and share tasks to practice short phrases for asking what someone thinks, showing understanding, or saying you don’t understand. This can also include paralanguage, modeled by the teacher, for showing interest and offering someone else the turn to speak. 

    It is important for young learners to be clear about what is expected of them and what will happen next, so such routines can effectively scaffold collaborative enquiry-based learning tasks. 

    2. Communication 

    ‘Can do’ statements for mediating communication, such as facilitating pluricultural space, can orient objectives for learners themselves to foster understanding between different cultures. Again young learners can develop their behaviors for welcoming, listening and indicating understanding with the help of visual prompts, stories and role-model characters.

    3. Discussion of texts  

    Young learners also spend a lot of time mediating texts because they enjoy talking about stories they have listened to, watched or read. Although there is only one statement for expressing a personal response to creative texts at A1: ‘Can use simple words and phrases to say how a work made him/her feel’, this can inspire a more conscious focus on classroom phases to talk about responses to texts and stories, and equipping learners with keywords and phrases to express their reactions. In this way, as they progress towards A2 young learners can develop the confidence to talk about different aspects of the story in their own words, such as characters and their feelings. 

    Moving forward

    Clearly, it is not obligatory to focus on mediation activities with young learners – but the ‘can do’ statements are an interesting area to consider and reflect upon. There are some obvious parallels between mediation activities and 21st century skills or soft communication skills, and the CEFR ‘can do’ statements can help formulate manageable communicative learning objectives in this area. This, in turn, can inspire and orient classroom routines and tasks which prepare learners to be active communicators and social agents in the target language, developing their confidence to engage in mediation tasks as a feature of their lifelong learning pathways.

  • A range of scrabble tiles lying on a pink surface in random order.

    The most commonly misspelled words in English

    By app Languages

    If you've ever had the feeling a word doesn’t look right after you've typed it, you are not alone.The most commonly misspelled words from this list pose challenges for more people than you think. English native speaker or not, hard-to-spell words are determined to give you a headache. And if bad spelling does happen, it’s usually in very important contexts like a vital application letter or during a conversation with your crush – which can really change the tone and potentially cause confusion or embarrassment.

    English has drawn inspiration from many different languages, so it’s perfectly normal to get confused because of its double consonants and silent letters. We all know that moment when you stare at a word for ages and still can’t believe it has two sets of double letters. There are many such examples. In fact, “misspelled” is one of them and people often misspell it.

    Here are some of the most commonly misspelled words in English (both British and American, where necessary), along with their common misspellings.

    1. Accommodate not accomodate

    Also commonly misspelled as:acommodate

    Let’s start strong with a typical example of double consonants – two sets of them.

    2. Acquire not aquire

    Think of this rhyme whenever you encounter the word: 'I c that you want to acquire that wire'.

    3. Awkward not akward

    It also describes how we feel when we realize we’ve just misspelled a word.

    4. Believe not belive

    Remember the rhyme ‘I before E, except after C’. The same rule applies to 'believe', so use this mnemonic when in doubt.There are some exceptions to the rule, so be careful.

    5. Bizarre not bizzare

    It’s bizarre that there is only one Z but that’s the way It is.

    6. Colleague not collegue

    Also commonly misspelled as:collaegue, coleague

    It’s hard to get this one right! Make a funny association like 'the big league of the double Ls', you may just win the misspelling match.

    7. Embarrassed not embarassed

    Also commonly misspelled as:embarrased

    If you remember this one, you’ll reduce the chances of finding yourself in an embarrassing bad spelling situation.

    8. Entrepreneur not enterpreneur

    Also commonly misspelled as:entrepeneur, entreprenur, entreperneur

    It’s not only hard to spell, but also hard to pronounce. The origins? It’s a French word coming from the root entreprendre (‘undertake’).

    9. Environment not enviroment

    The N is silent, so it’s quite easy to misspell this one too. Luckily, it’s similar to 'government' whose verb is 'to govern' which ends in N. A very long, but good association.

    10. Definitely not definately

    Also commonly misspelled as:deffinately, deffinitely, definitley

    You’ll definitely get this one right if you remember it’s not a case of double letters. Neither does it feature any As.

    11. Liaison not liasion

    There’s a reason why you’re never sure how to spell 'liaison', 'bureaucracy', 'manoeuvre', 'questionnaire' and 'connoisseur'. They do not follow the same patterns because they are all French words.

    12. License not lisence

    In American English, it’s always spelled 'license' – no matter what. On the other hand, in British English, it’s spelled 'license' when it’s a verb and 'licence' when it’s a noun. Once you decide which spelling you’ll use – American or British – it’s best to go forward with that and stick to it.

    13. Publicly not publically

    Words ending in 'ic' receive the 'ally' suffix when transformed into adverbs (e.g., organically). But 'public' makes an exception so it’s understandable if you misspell it.

    14. Receive not recieve

    Remember the 'I before E, except after C' rule? This is the kind of word where the rule applies. It also applies to 'niece' and 'siege', but it doesn’t apply to 'weird' or 'seize'. So remember the rule but keep in mind it has some exceptions.

    15. Responsibility not responsability

    People often get tricked by this word’s pronunciation. And if you think about it, it does really sound like it has an A in the middle. Safe to say – it doesn’t. So keep an eye out.

    16. Rhythm not rythm

    This is another borrowed word; in this instance it comes from the Greek word ‘Rhuthmos’ which mean a reoccurring motion.

    17. Separate not seperate

    'Separate' is apparently one of the most misspelled words on Google and it’s understandable why. The same as with 'responsibility', its pronunciation can trick you into thinking there’s an E there.

    18. Strength not strenght

    Even spelling pros will sometimes have to think twice about this one. Our mind is probably used to seeing the H after the G because of words like 'through'. Not this time though (wink wink).

    Don’t forget that the same goes for 'length' (and not 'lenght').

    19. Successful not successfull

    Also commonly misspelled as:succesful, sucessful

    There are so many double consonants in English, that it can become tempting to double them all at times. But for the love of English, don’t do that to 'successful'.

    20. Succinct not succint

    Some people would say two Cs are enough. This is why the word 'succinct' gets misspelled so frequently. The third S is indeed very soft, but don’t let pronunciation deceive you.

    21. Thorough not thurough

    You may have heard of this tongue twister: “English can be understood through tough thorough thought, though.” It’s hard not to get confused with so many similar-looking words. You add an O to 'through' and its pronunciation changes completely.

    22. Until not untill

    In fact, 'until' was spelled with two Ls in the Middle Ages. If it helps you remember, you can think it just lost some weight but getting rid of the last L (unlike 'still').

    23. Whether not wether

    Not as confusing as the 'through' and 'thorough' example, but still pretty challenging.

    24. Which or witch not wich

    Do you know which one is which?

    Advice to avoid misspellings

    One obvious answer would be spell-checkers, but the truth is that spell-checkers won’t actually help you to improve your spelling. You will continue to misspell words and they’ll continue to correct them. This process is passive and won’t stimulate you to learn the correct spelling because somebody else already does the job for you.

    The best advice? Practice, practice and practice!

    If you keep attempting to spell challenging words and checking them it will begin to sink in and become second nature over time. Using tools like dictionaries and language learning apps such as Mondly can help you practice and learn spelling. If you persevere and practice you can avoid any spelling mishaps.

  • Two Young children high fiving one another

    The importance of teaching values to young learners

    By Katharine Scott

    Values in education

    The long years children spend at school are not only about acquiring key knowledge and skills. At school, children also learn to work together, share, exchange opinions, disagree, choose fairly, and so on. We could call these abilities social skills as they help children live and flourish in a wider community than their family circle.

    Social skills are not necessarily the same as social values. Children acquire social skills from all kinds of settings. The tools they use to resolve problems will often come from examples. In the playground, children observe each other and notice behavior. They realize what is acceptable to the other children and which strategies are successful. Some of the things they observe will not reflect healthy social values.

    Part of a school’s mission is to help children learn social skills firmly based on a shared set of values. Many schools recognize this and have a program for education in values.

    What values are we talking about?

    Labeling is always tricky when dealing with an abstract concept such as social values. General ideas include:

    • living in a community, collaborating together
    • respecting others in all of human diversity
    • caring for the environment and the surroundings
    • having a sense of self-worth.

    At the root of these values are ethical considerations. While it may seem that primary education is too early for ethics, children from a very young age do have a sense of fairness and a sense of honesty. This doesn’t mean that children never lie or behave unfairly. Of course they do! But from about three years old, children know that this behavior is not correct, and they complain when they come across it in others.

    In the school context, social values are too often reduced to a set of school rules and regulations. Typical examples are:

    • 'Don't be late!'
    • 'Wait your turn!'
    • 'Pick up your rubbish!'
    • 'Don't invent unkind nicknames'.

    While all these statements reflect important social values, if we don’t discuss them with the children, the reasoning behind each statement gets lost. They become boring school rules. And we all know that it can be fun to break school rules if you can get away with it. These regulations are not enough to represent an education in values.

    School strategies

    At a school level, successful programs often focus on a specific area of a values syllabus. These programs involve all members of a school community: students, teachers, parents, and administrative staff.

    Here are some examples of school programs:

    Caring for the environment

    Interest in ecology and climate change has led many schools to implement programs focused on respect for the environment and other ecological issues. Suitable activities could include:

    • a system of recycling
    • a vegetable garden
    • initiatives for transforming to renewable energy
    • a second-hand bookstore.

    Anti-bullying programs

    As,many schools have anti-bullying policies to deal with bullying incidents. However, the most effective programs also have training sessions for teachers and a continuous program for the children to help them identify bullying behavior. Activities include:

    • empathy activities to understand different points of view
    • activities to develop peer responsibility about bullying
    • activities aimed at increasing children’s sense of self-worth.

    Anti-racism programs

    Combating negative racial stereotypes has, until recently, relied mainly on individual teacher initiatives. However, as racial stereotypes are constructed in society, it would be useful to have a school-wide program. This could include:

    • materials focusing on the achievements of ethnic minorities
    • school talks from members of ethnic minority communities
    • empathy activities to understand the difficulties of marginalized groups.
    • study of the culture and history of ethnic minorities.

    As children learn from observed behavior, it’s important that everyone in the school community acts consistently with the values in the program.