How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

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    How to motivate reluctant readers

    By Sue Alderman

    Reading in English can be one of the most challenging activities for young learners and teenagers, especially when they don’t get much enjoyment from reading in their own language.

    These four reading strategies are fun, high-energy, and educational ways of getting even the most reluctant students involved in your reading lessons.

    1. Bring outside interests into the classroom

    Many students find it hard to get enthused by the reading texts used in their classrooms; they might feature complex vocabulary, be too generic, or just not resonate with their interests. An effective way of reaching out to the more reluctant readers in the class is to use reading materials related to the media they enjoy engaging with in their leisure time.

    app’s Marvel series of graded readers provides an ideal opportunity for bringing popular movie culture into your learners’ reading skills development. All of the readers are designed specifically for use in the classroom and feature an integrated skills approach that reinforces vocabulary and helps develop language skills. The readers come with activities to complete throughout the book rather than at the end, and key vocabulary is highlighted and defined.

    Excitingly, most of our readers come with downloadable audio files (MP3s), so the students can listen along and hear the stories come to life. The audio can help students model pronunciation, get used to different accents and dialects, and make it even more accessible for students who are still less keen on reading.

    2. Gamify the reading experience

    By adding simple game dynamics and mechanics to your reading activities, you can add a competitive and fun element to your classes. This could help maintain the interest of learners who might otherwise lose enthusiasm.

    The “dictogloss” activity is a good way of adding that extra element as it uses a countdown timer and peer-to-peer interaction to make the reading more of a competitive game.

    First, find a good level and age-appropriate story for your students. Before you begin reading the story, tell your students to pay close attention because they are going to re-tell it themselves later.

    You will need to read the story to the students in an engaging way, occasionally stopping, and asking students what they think will happen next.

    Afterwards, allow the students five minutes to write as much of the story as they can remember in their notebooks.

    When time is up, put the students in pairs and allow them to compare stories and correct each other, combining their stories, so they have a complete version. Help students by writing key vocabulary on the board as they request it.

    Finally, hand out the original story for students to compare. Get feedback to find out what new vocabulary they have learned and help them make corrections in their stories where needed.

    3. Experiment with high-energy activities

    Reading doesn’t have to be a sedentary activity. Make use of the classroom space and use movement as a way to motivate and engage your students.

    Add a dash of physical activity to your reading task by turning it into a running dictation competition. At the same time, they will practice a whole range of skills; reading, listening, pronunciation, and writing.

    Before the class, stick some level-appropriate reading materials to a classroom wall; ideally, you should space it out well and have one reading sheet for every two to four students (the material should be identical).

    Put your students into pairs and tell them they are going to have a reading race. Nominate one student to write and another student to dictate.

    Students who are writing must sit at a table on the opposite side of the room to the reading material. Students who are dictating must go to the text on the wall, memorize as much of the text as possible, come back to the writer and dictate what they can remember.

    Pairs must write as much as they can in four minutes, and when you get halfway through the activity, students should swap roles.

    Finally, ask the students to swap their papers and listen to your dictation, making corrections and asking questions as they go. The pair with the longest text and fewest errors is the winner!

    4. Go beyond the text

    Taking a text and making it into something entirely original can also be a powerful motivator for creative students. Those who complain that reading is boring or too hard will have an extra reason to get through a story if there’s a promise of creative fun at the end of the task.

    Tell students that once they have finished reading, they must re-imagine the story and characters and adapt it for a radio show, complete with sound effects, music and scripts.

    Depending on how creative your students are feeling, they could write a sequel or a prequel, or adapt the existing story – ideal if you’re using a superhero reader from the Marvel series.

    They will need to review vocabulary and pronunciation, remember the details of the original story, explain the characters and their motivations, and plot and write their own scripts. Students can find sound effects on YouTube and record the whole thing on their mobile phones, or a school computer.

    By turning a book into a creative project, not only can you motivate students to read, but you will reinforce vocabulary, pronunciation and have a lot of fun doing it.