How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

Learn more about our English courses

More blogs from ÃÛÌÒapp

  • Understand your English level

    By Sam Colley
    Reading time: 4 minutes

    Learning English as a second language is a journey that can be fun and tough. A key part of this journey is knowing your current skill level. The Global Scale of English (GSE) helps learners check their skills. The GSE is a scale from 10 to 90 that measures English ability. It gives clear information about what learners can do at each level. In this blog, we’ll look at how to find out your English level using GSE scores, levels, and "I can..." statements.

    Why understanding your English level matters

    You may wonder, ‘Why is it important for me to know my language level’? If you start studying without knowing your skill level, you might feel overwhelmed, frustrated, or find learning too easy and be put off or not make any learning progress.
    Knowing your English level helps you in many ways, such as to:

    1. Set realistic goals: Tailor your learning objectives to your current abilities.
    2. Choose appropriate materials: Select books, courses, and resources that match your proficiency.
    3. Track progress: Measure improvement over time and stay motivated.

    GSE levels and what they mean

    The GSE levels range from Starter to Expert, each with specific "I can..." statements that describe what you should be able to do at that level. Here’s a breakdown of each level, along with some practical examples:

  • Teacher and primary school students colouring

    Planning effective ESL lessons for the upcoming year: Tips and ideas for teachers

    By Sam Colley
    Reading time: 4 minutes

    As the new year approaches, it's the perfect time to reflect on our teaching practices and plan engaging, effective lessons for our English as a Second Language (ESL) students. Thoughtfully crafted lesson plans can make a significant difference in the learning outcomes and engagement levels of your students. Whether you're teaching young children, teenagers, or adults, the principles of effective lesson planning remain consistent. Here are some ideas, hints and tips to help you create dynamic and successful ESL lessons for students of all ages.

    Start with clear learning objectives

    Begin each lesson with clear, achievable objectives. What do you want your students to learn by the end of the lesson? Objectives provide a roadmap for both you and your students, ensuring that everyone is focused and aware of the goals. For example, an objective might be "Students will be able to use past tense verbs to describe their weekend activities." Clear objectives provide direction and help you measure student progress.

    Incorporate a variety of activities

    To cater to different learning styles and keep students engaged, incorporate a mix of teaching methods and activities. Here are a few ideas:

    • Listening: Use audio recordings, songs, or podcasts to improve listening skills.
    • Speaking: Organize pair or group discussions, role-plays, or presentations to enhance speaking abilities.
    • Reading: Provide a variety of texts such as articles, short stories, or dialogues.
    • Writing: Assign tasks like journal entries, essays, or creative writing exercises.
    • Homework activities: For something outside of the classroom, a nature walk or a recipe can be used to help learn specific vocabulary.

    Use authentic materials

    Authentic materials—such as newspapers, menus, brochures and videos—expose students to real-world language and contexts. These materials can make lessons more interesting and relevant, helping students see the practical application of their language skills. Even better, they’re everywhere, so easy to find. Here are some more suggestions for how to select and use authentic materials in your English language teaching.

    Integrate technology

    Teachers are already used to leveraging technology to enhance lessons utilizing online resources, language learning apps and interactive platforms to create a dynamic learning environment. Why not take this a step further by using AI to create your own resources. Take a look at our blog on How to make the most of AI in the classroom for some more ideas.
    Ìý

  • English is the language of AI - why teaching it matters

    By Sam Colley
    Reading time: 3 minutes

    In the rapidly evolving age of artificial intelligence (AI), language plays a critical role in shaping the future of technology. English, in particular, has emerged as the dominant language in the AI domain, driving innovations, collaboration and accessibility. As we delve deeper into the digital age, the importance of teaching English becomes increasingly evident. Here are some key points that underscore why English is essential in the realm of AI and why its teaching matters.

    Global collaboration and research

    AI is a field that thrives on collaboration and the sharing of knowledge. Researchers, developers and engineers worldwide contribute to the collective advancement of AI technologies. English is the common linguistic thread that binds this global community together, enabling seamless communication and collaboration among these diverse professionals.

    By teaching English, we empower individuals from various linguistic backgrounds to participate in global research projects, attend international conferences and publish their findings in widely accessible journals. This global exchange of ideas not only accelerates the pace of AI innovation but ensures that advancements are inclusive and representative of a wide array of perspectives.

    Access to educational resources and technical documentation

    Many AI research papers, educational materials, textbooks, online courses and technical documents are published in English. Leading AI platforms, libraries and frameworks, offer extensive documentation and support primarily in English.

    By equipping individuals with English language skills, we empower them to access these invaluable resources. This democratizes the learning process, allowing aspiring AI practitioners from non-English-speaking regions to acquire the knowledge and tools needed to contribute effectively to the field.

    Enhancing communication and language learning with AI systems

    As AI systems become more integrated into our daily lives, the ability to communicate effectively with these systems is paramount. Many AI-driven applications, from virtual assistants like Siri and Alexa to customer service chatbots, operate predominantly in English. Teaching English ensures that users can interact seamlessly with these technologies, maximizing their utility and enhancing user experience.

    Moreover, as continues to advance, proficiency in English allows individuals to better understand and contribute to the development of more sophisticated and intuitive AI communication interfaces.
    Ìý