How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

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    By Richard Cleeve

    English language teachers everywhere spend time and energy helping students practice their conversation skills. Some may ask whether conversation in English can actually be taught. And – if it can – what the rules might be.

    To explore these questions, we spoke to world-renowned . He is an Honorary Professor of Linguistics at the University of Bangor and has written more than 120 books on the subject.

    What makes a good conversation?

    “It’s very important that we put this everyday use of language under the microscope,” he says. He highlights three critical facets of conservation that we should bring into focus:

    • Fluency
    • Intelligibility
    • Appropriateness

    But all in all, he says that people should walk away from a conversation feeling like they’ve had a good chat.

    “For the most part, people want that kind of mutual respect, mutual opportunity, and have some sort of shared topic about which they feel comfortable – and these are the basics I think.”

    The rules of conversation

    There are plenty of ways you can teach learners to engage in a successful conversation – including how to speak informally, use intonation, and provide feedback. So let’s take a look at some of the key areas to focus on:

    1) Appropriateness

    Fluency and intelligibility are commonly covered in English language classes. But appropriateness can be more complicated to teach. When preparing to teach conversational appropriateness, we can look at it through two different lenses: subject matter and style:

    2) Subject matter

    “What subject matter is appropriate to use to get a conversation off the ground? There are cultural differences here,” he says. The weather is often a good icebreaker, since everyone is affected by it. The key is to find a common topic that all participants can understand and engage with.

    3) Style

    Teachers can also teach students about conversational style, focusing on how to make conversations more relaxed in English.

    There are “several areas of vocabulary and grammar – and pronunciation too, intonation for example – as well as body language, in which the informality of a conversation is expressed through quite traditional means,” says David. One example he offers is teaching students how to use contracted verb forms.

    4) Simultaneous feedback

    This is what makes a conversation tick. When we talk with someone, we let them know we’re listening by giving them feedback. We say things like “really” or “huh” and use body language like facial expressions and gestures.

    Of course, these feedback noises and expressions can be taught. But they won’t necessarily be new to students. English learners do the same when speaking their own language, anyway.

    Keep in mind though, that when it comes to speaking online on video conferencing platforms, it’s not easy to give this type of simultaneous feedback. People’s microphones might be on mute or there might be a delay, which makes reacting in conversations awkward. So, says David, this means online conversations become much more like monologues.

    5) Uptalk and accents

    Uptalk is when a person declares something in a sentence, but raises their intonation at the end. For English learners, it might sound like someone is asking a question.

    Here’s an example:

    • “I live in Holyhead” said in a flat tone – this is a statement.
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