How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinating, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with app's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateEnglish: Clearer alternatives tobusinessjargon' and 'Ways language training can transform your business'.

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    Moving from kindergarten to elementary school

    Consider how nervous a first grader must feel after leaving the safe kindergarten playground and entering a strange new 'grown-up' world. The playgrounds are bigger, the kids are older, they have to line up to buy their first meal at the school cafeteria. The classroom has changed too: the desks look different, the books are bigger, and there are new challenges too.

    Some are thrilled to feel part of the older kids’ environment. Others, of course, are frightened and insecure. They have to understand and accept all the new rules and regulations, which now apply to them too.

    High expectations from parents must be met

    We also have moms, dads and caregivers worried for their little ones. They have high hopes for them. They want their children to become successful learners, multi-medal athletes, excellent readers, mathematicians or perhaps scientists…

    Professor David Healy, director of the North Wales Department of Psychological Medicine, said:“We want kids to conform to ideals based often on parental insecurities and ambitions.”

    Elementary school has therefore become something resembling a battlefield, where children must thrive in spite of (and not because of) their interests. Only top grades and excellence in everything will make parents proud.

    But what if a child is not successful? What if their reading skills are below average? What if their daydreaming about a trip to the moon doesn’t allow them to concentrate?

    Then we have two lists of kids, the thriving kids with excellent grades and the other ones.

    So how can we take the pressure off and help all kids to thrive? Here are some simple creative activities to help.

    Reaching out to your students with a simple hello

    When did we forget that education is about promoting playfulness, imagination, and creativity to build up confidence?

    My very first and most important recommendation would be this:

    Before you start a class, give yourself a moment to say"Hello"to each individual in your class. Take that moment to make eye contact with every student and see how they are doing that day.

    Make this an important part of your routine. Then have them do the same with their classmates. You could even introduce phrases such as:

    • "How was your day yesterday?"
    • "How are you feeling today?"
    • "What did you have for breakfast this morning?"
    • "I notice you look nice today!"

    You can also try another creative activity. Ask your students to say good morning to the new day and think of something they are grateful for or someone they are grateful to. For example:

    • "Thank you mom, for my breakfast."
    • "I am grateful because all my classmates are here."
    • "Thank you moon, for your light every night."

    These are just a few simple creative activities. But the most important thing to consider, if you want to introduce creativity in the classroom, is that every student needs to feel in a secure and welcoming environment, free of criticism or judgment of their ideas. If you achieve this in your classroom, you will be well on your way to exploring your students’ creativity and building new connections with them.

  • Group of Young Children sat on the floor, laughing with a teacher

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    “The world is undergoing revolutionary changes, we need a revolution in education too.” -Creative Schools, Ken Robinson

    In February 2006, the late Sir Ken Robinson delivered a talk at TED titled: . This was some years ago and time seems to have stood still in education since then.

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    Clear and structured objectives

    To nurture and encourage creativity in the classroom, it is important to have clear, well-structured objectives and routines that give students a safe learning environment. Here’s a breakdown of a few you can try in your classroom.

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    As part of your routine, do something different every Monday and have your students guess what it is. For example, you could change your earrings or only wear one. You could shave your mustache, wear a hat, or do something less obvious.

    Students should participate too, so have them do something different every week. Select a student in the class and everyone must guess what has changed that Monday.

    This activity is designed to encourage students to pay attention to each student in the class and notice things about them during the week. At the same time, it will encourage them to be creative and think about how to do things differently and mix up their own routines.

    2. Friday team building challenge

    Every Friday, my class play a team building challenge activity which helps them set and follow rules, be respectful to one another, and work and play with students from different circles.

    Here’s a simple, energetic team building activity you could try:

    • Have students call out all the new vocabulary words they learned during the week. Write them on the board as they do so.
    • Split the class into teams of four or five students.
    • Tell them they have to use their bodies to spell each word (if there are lots of words, pick the top three). Wipe the word off the board and explain that they can stand up, lie down, and use their arms and legs – but they should work together to form the shapes of the letters. The first team that correctly spells the word you dictate wins a point!

    3. "Hurray, I failed” activity

    The final activity is all about celebrating failure. Start by putting students in a circle or a line, and have them each name a color out loud. If someone repeats a color or takes longer than five seconds to answer, they must stand up, dance, and shout “hurray, I failed!” as loudly as possible.

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    Try it out until your students become comfortable with dancing and 'hurraying' in front of everyone in the group.

    This activity has yielded fantastic results with groups of people I’ve worked with, regardless of their age group (young, old, junior high). Participants may feel silly or shy, until one participant starts doing it for fun, and then the rest of the group will start feeling comfortable with being wrong. They will realize it’s okay, and the exercise will start to flow with greater ease.

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    3 activities to nurture creativity in the classroom

    By Laura Vazquez

    What keeps people from exercising their creative potential? From negative past experiences to the way we see ourselves, there are many things that can hold us back, no matter how old we are. As teachers, it’s our job to help each individual find out what their creative barriers are, whether internal, external or imagined.

    Our classrooms, therefore, need to become places where we nourish emotional safety and welcome mistakes. As such, we should encourage a culture that promotes failing as part of learning. 

    Here are three activities to help nurture creativity in the primary classroom.

    Activity one: My whole self

    In this activity, students express themselves in words and images, using a life-sized drawing of their bodies. The aim of this is to help them share their feelings and ideas. With a little adaptation, it can work just as well with teens and young learners. 
    Before the lesson, ensure you have enough cardboard or paper for each student. Each piece will need to be approximately 2m long. If you’re using paper, roll it into tubes, so it’s easier to distribute to each student later.

    In class, hand out the paper/cardboard to each student. Tell them to draw a life-size outline of themselves on the paper. Students working online can copy the outline you share onto a large piece of paper. They can do this in their notebooks if they don’t have any paper to hand. 

    In teen classes

    Tell the students that they are free to use their creativity. They should draw, write, and express themselves however they want. If they are stuck for ideas, ask them:

    • How do you feel?
    • What are your ambitions?
    • What are you worried about?
    • What do you enjoy?
    • What are you looking forward to?

    Note that questions should be adapted to your students’ age and level of English. 

    During the activity, your students can use colors, stickers, magazines – and anything that will help them express what is in their minds and hearts. 

    A note on using this activity in elementary classes

    Primary-aged students will need more support. Here are some example instructions:

    • In your right hand, write what you do when you feel frustrated.
    • In your right foot, write your favorite song.
    • In your left leg, write the name of the person you get good advice from.
    • In your right arm, write what makes you happy.
    • In your left hand, write your greatest dream.
    • In your left foot, write which cartoon character you would like to be.
    • In your left leg, write what you like to do in your free time.
    • In your left arm, write things you value the most.
    • On your stomach write your favorite meal.

    Afterwards, students should explain what they’ve included in their silhouettes to the rest of the class. Encourage students to ask each other respectful questions. 

    Activity two: Message in the box

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    Have students bring an old box into class (of any type). Encourage them to personalize their boxes with decorative paper, markers, crayons, stickers, etc. 

    Instruct students to write an idea, feeling, thought or question down. The complexity of the task will depend on the grade you teach and their level of English. Topic ideas include:

    • What are you grateful for today?
    • How do you feel today? 
    • What do you wish for?
    • What do you do when you’re angry?
    • What do you like most about yourself?

    Have your students write their answers and put them in the box. When everyone has finished, they should take turns to choose a piece of paper at random and read it out loud to the group. 

    Wrap up this activity by asking the class, “What things do we have in common as a group?”. This way students will see that everyone has similar worries and dreams and hopefully they’ll be more willing to talk about their feelings in future classes.

    Keep the box in a safe place and review the notes after a month to see if peoples' thoughts and feelings have changed since they did the activity.

    Activity three: Activity story board

    The ideal class environment is one where students feel challenged, but not overwhelmed.  The aim of this activity is to have students reflect on the challenges they have faced in their day-to-day learning and think about what they need to do to improve. 

    On a blank piece of paper, ask students to draw two vertical lines and one horizontal line to form six boxes. They should number each box from 1 to 6. Students should then write a challenge or objective in box number six. It should be something that they would like to improve, for example, studying habits, reading skills, doing homework, getting better at exam results, etc. Then encourage them to think of five things they can do to help them reach their objective and write them in boxes 1-5. 

    1. Read at least two paragraphs every day
    2. Draw what I think is the main idea on paper.
    3. Look up the meaning of words I don´t understand.
    4. Try to increase the number of paragraphs I read each week.
    5. Make a monthly progress chart  to see if I have improved. If not, I need to work on another strategy.
    6. My objective:  Ex. Get better at reading comprehension quizzes.

    Provide students with your support and constructive feedback. Have them share their objectives with the rest of the class and every couple of weeks check how they are doing. 
    Remember to praise their ideas and efforts to improve. Students are more motivated when they feel their teachers are invested in their success.