How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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  • A female teacher sat in a classroom with a young child playing with toys

    Educating young learners: The importance of developing fine motor skills

    By Hawys Morgan
    Reading time: 5 minutes

    Teachers of young learners will be familiar with the importance of developing children’s fine motor skills. Building muscle strength, hand-eye coordination, and control are essential parts of students’ development during their early years.Ìý

    A holistic approach to education

    For young learners, their education is frequently holistic. A single game or activity might develop their speaking and listening skills, mathematical knowledge, social interaction, artistic development as well as motor skills. In the same way, improving fine motor skills can form a natural part of students’ English classes and can have the following benefits:Ìý

    • Builds concentration and self-esteem
    • Actively engages students in their learning
    • Develops the ability to switch between physical and mental activities
    • Improves social development and autonomy

    Below are some simple ways you can develop fine motor skills in your classroom.ÌýÌý

    Building muscle strength

    Holding a pen for prolonged periods requires strong hand, wrist and arm muscles. If you’ve ever had to sit long hand-written exams, you will be familiar with tired and aching hand muscles.

    It is important that students develop their muscle strength so they have the stamina and control needed for writing. Kneading and rolling play dough is a fun way to build these muscles. Then, children can use their playdough creations to role-play scenarios such as having a picnic or visiting a farm. They could even model it into letter shapes.

    When singing songs or telling stories to young learners, teachers often incorporate actions to reinforce meaning. This is another opportunity to build those muscles. Children could also create shadow puppets with their hands to act out stories.ÌýÌý

    Craft activities that involve scissors and gluing also help improve stamina and hand-eye coordination.Ìý

    Mark making

    Mark making is an important step in a child’s development, encouraging creativity and coordination.Ìý

    Try giving your students the opportunity to explore different mediums of mark making. For example, they could draw marks in trays of sand, jello, shaving foam, flour or rice. Talk to them about their sensory experience (Is it cold? Do you like it? What color is it?). They could start making marks with their whole hands and then, as their coordination improves, use an index finger. Then, they can start using a stick to make marks.ÌýÌý

    As their fine motor skills develop, try using magic markers, chunky crayons and egg chalks to make large marks. Egg-shaped chalks are easier for young children to grip. Each straight line, wavy line and circle is another step on the road to learning how to write.Ìý

    Pincer grip

    As children move on from general mark making, it is important to establish a correct grip when using a writing tool. This is especially important if you expect your students to go on to use a cursive style of handwriting in the future.Ìý

    The pincer grip is when we hold something with our index finger and thumb. Peeling off and placing stickers, sorting building blocks and threading beads use this grip and provide opportunities for practicing colors, numbers, vocabulary and prepositions of place. Doing up buttons or zips uses this grasp too.Ìý

    While it may be second nature for adults, for children, this grip requires precise control of the small muscles in their hands, wrists and fingers. Challenge students to pick up items with large blunt tweezers or chopsticks and work on their English at the same time (What have you got? I have a car. It’s small.).Ìý

    Tripod grip

    The next stage of development for most children is the tripod grip. It uses three fingers: the thumb, index and middle fingers. It enables children to keep their wrist steady so they can make small, precise pencil movements.Ìý

    Some children find using a rubber pencil grip, or simply wrapping an elastic band or lump of playdough around the base of the pencil helps them maintain this grip.Ìý

    At this stage, students will be learning to hold and use writing tools such as pencils, crayons, markers, chalks and paintbrushes.Ìý

    Prewriting activities

    Prewriting activities offer more controlled fine motor skills practice. The usual progression is to start with straight lines, zig-zags, curved lines and diagonal lines. Then move on to tracing over circles and u-shapes. This is all essential preparation for writing letters and words.Ìý

    English courses for young learners are full of mazes, dot-to-dot, tracing and matching activities, all of which combine prewriting with learning English.Ìý

    When it comes to writing letters, it can be helpful if students begin by drawing the letter shape in the air or in sand. They then trace the letter shape with an index finger, before finally tracing over the letter with a pencil.

    Other writing systems

    When teaching students who use a different writing system in L1, establishing fine motor skills routines can make all the difference to students’ writing.Ìý

    It can be helpful to work on left-to-right orientation. For example, before they sit down to write, give students scarves to move from left to right in the air. These students will benefit from pre-writing activities that work on left-to-right, top-to-bottom patterns.Ìý

    Social development

    Doing up buttons, zips, and laces, turning on taps, cutting up food and opening boxes – all of these things improve students’ fine motor skills. They also promote autonomy and social development by helping students learn essential everyday life skillsÌý

    This has an added advantage for the teacher. The less time you have to spend helping students with these tasks, the more time you will have to work on other areas of their development. Not only that, it is also motivating for students to have that ‘I can do it all by myself!’ feeling.Ìý

    Students will be far better prepared to pick up a pen or pencil if they have developed strength, dexterity and stamina in their hands, wrists and arms. This will leave them free to concentrate on the language element of their classroom task, rather than the physical challenge it presents.Ìý

    AboutÌýEnglish Code

    Support your young learners withÌýEnglish Code,Ìýa 7-level course for 7-12-year-olds, offering 5 hours or more of English study per week. Available in both American English and British English versions, it promotes hands-on creative learning, investigation, fun projects and experiments.Ìý

    Focusing on project work and STEAM learning, children develop fine motor skills while learning how to collaborate and solve problems with their peers. Core functional language is at the forefront, giving students the vocabulary and tools they need to become confident speakers of English inside and outside the classroom.

  • A woman gesturing to her mouth in a playroom with a child copying the gesture

    Educating young learners: Making phonics fun

    By Hawys Morgan

    For many young learners, reading and writing can be one of the most challenging steps in their English learning journey. Even fluent English speakers often find it difficult to understand the connection between how English is pronounced and how it is written.

    Let’s explore how phonics can be a valuable and fun tool to help students and teachers understand this connection.

    What is phonics?

    Phonics is a method of teaching learners how to read by making the connection between sounds and letters. There are around 44 different sounds used in English, and around 120 different ways of writing them down.

    Children learn to identify and say individual sounds (phonemes) and what letter or groups of letters can be used to write that sound down (graphemes). This helps children to read and spell words. For example, the /k/ sound is frequently written using these letters:

    • k as in kite
    • c as in cat
    • ck as in back

    When children learn to read using phonics, the sounds are read out in isolation, for example, b-a-ck. Then they are blended together to form the whole word: back.

    How to teach phonics

    Other methods of learning how to read and spell rely on students memorizing every new word they encounter – that’s potentially thousands of new words! On the other hand, phonics gives students the tools and confidence to read and spell unfamiliar words autonomously. If they know the sounds, they can read the word.

    Simply drilling sounds and letters will quickly become dull for students, so here are some practical, fun phonics ideas you can try out in the classroom.

    1. Use music

    Music can create a positive atmosphere for teaching phonics, and it helps children to memorize sounds in a lively, enjoyable way. Furthermore, it can improve pronunciation and listening skills.

    • Use musical instruments or clap to help students break words into individual sounds.
    • Alternatively, use ‘robot talk’ – say the words in a robotic way, breaking up the words into their component sounds, for example ‘r-e-d’.
    • Tongue twisters are useful for working on the initial sounds in words. Try creating tongue twisters using known vocabulary and students’ names, e.g. Sara sings in the sun.
    • Many ELT courses provide phonics songs that practice new sounds. However, you can also adapt well-known songs to teach phonics.

    Example song:

    Clap your hands and turn around!

    Put your hands up!
    Put your hands down.
    Clap your hands
    And turn around!

    Put your head up!
    Put your head down!
    Clap your hands
    And turn around.

    Put your leg up!
    Put your leg down!
    Clap your hands
    And turn around.

    2. Move your body

    Learning through movement comes naturally to many young learners and can be a dynamic part of your phonics routine. Incorporating movement into your lessons can motivate students and help them retain the sounds and letters.

    • Add an accompanying action when you present a new phonics sound and its corresponding letter/s. For example, say, ‘S, s, s, snake’ and make a snaking movement with your arm. The action becomes a visual prompt, so students call out ‘S!’ whenever you do the action.
    • Air drawing can be great fun. Have students trace the shape of letters in the air with a finger while repeating the corresponding sound. This is also good pre-writing practice.
    • You can even challenge students to work alone or in pairs to make letter shapes with their whole bodies!

    3. Make phonics tactile

    To really embed the connection between the shape of the letters and the sounds they represent, get children to use their hands to feel the shape of the letters while they repeat the sounds.

    These tactile phonics activities have the added advantage of working on fine motor skills, which in turn will improve students’ handwriting.

    • Show students how to trace the shape of the letter in a tray of sand while repeating the sound. Alternatively, try tracing the letter shape in shaving foam.
    • Try modeling the letter shapes out of playdough or a piece of string.
    • A fun pair-work game involves one student silently drawing a letter on their partner’s back. Their partner must guess the letter and say the sound.

    4. Be creative

    There are wonderful, creative ways you can explore phonics with your students. For younger students who don’t yet have the fine motor skills to write letter shapes, using arts and crafts can be an enjoyable way to reinforce the link between the letter/s and the sound.

    • They could make letter shapes from dried pasta or use junk modeling.
    • Have your students decorate letter shapes by painting, coloring, or collaging. This will help them memorize the shapes. Encourage them to repeat the sounds as they do this, or play a phonics rhyme in the background so the association between the sound and letter/s is constantly reinforced.

    Create class displays for different sounds using a variety of pictures and objects starting with that sound. Use them for revision and classroom games. Try splitting the class into teams and then calling out a sound, or a word starting with that sound. The first team to touch the display with the matching letter/s wins a point.

    5. Play games

    Many popular ELT games can be adapted to teach phonics. Games are a great way to bring phonics to life and to give young learners the confidence to produce the sounds themselves.

    • Play ‘Whispers’. Students sitting in a circle whisper a sound rather than a word to the child next to them until it reaches the end of the circle. The last child says the sound aloud, or points to the letters that correspond to that sound.
    • Get children to create their own sets of cards with sounds and pictures on them. These can be used to play card games like snap and pairs.
    • Other games such as i-spy, board rush games, bingo and lucky dip, can be easily adapted to teach phonics.

    Whether you dedicate a whole lesson or just five minutes of your lesson to phonics, make sure to have fun!