How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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    Computer-based language assessment: The future is here

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    Many people are surprised at the idea of a computer program marking an exam paper. However, computer-based testing already exists in many different formats and many different areas. Many tests or exams that form part of our daily life are taken on computers. If you’ve ever learned to drive, sat a citizenship test, done a training course at work, or completed a placement test for a language course, the odds are that you’ve already taken an automated test.

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    A common issue is that people have different ideas of what these tests entail. Computers can fulfill several essential roles in the testing process, but these often go unacknowledged. For example, a variety of test questions are needed to administer an exam, along with relevant data, and computers are used to store both the questions and the data. When it comes to creating randomized exams, computer software is used to select the exam questions, based on this data.

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    Artificial intelligence (AI) technology is now capable of grading exam papers, for example. This means a shorter wait for exam results. In , candidates receive their results in an average of two days rather than waiting weeks for an examiner to mark their paper by hand.

    The benefits for students and teachers

    People take exams to prove their skills and abilities. Depending on their goals, the right result can open the door to many new opportunities, whether that is simply moving on to the next stage of a course, or something as life-changing as allowing you to take up your place on a university course in another country.

    A qualification can act as a passport to a better career or an enhanced education, and for that reason, it’s important that both students and teachers can have faith in their results.

    Computer programs have no inherent bias, which means that candidates can be confident that they will all be treated the same, regardless of their background, appearance or accent. , just one of ÃÛÌÒapp’s computer-based exams, offers students the chance to score additional points on the exam with innovative integrated test items.

    This integration means that the results are a far more accurate depiction of the candidate’s abilities and provide a truer reflection of their linguistic prowess.

    More than questions on a screen

    It’s not as easy as simply transferring the questions onto a computer screen. All that does is remove the need for pen and paper; this is a missed opportunity to harness the precision and speed of a computer, as well as its learning potential.

    Tests that have been fully digitized, such as PTE Academic, benefit from that automation; eliminating examiner bias, making the test fairer and calculating the results more quickly. Automated testing builds on the technological tradition of opening doors for the future – not closing them.

    How technology enhances language testing

    The development of automated testing technologies doesn’t merely make the examination process quicker and more accurate – it also gives us the chance to innovate. Speaking assessments are an excellent example of this.

    Previously, this part of a language exam involved an interview, led by an examiner, who asked questions and elicited answers. But now that we have the technological capability, using a computer offers students the chance to be tested on a much wider range of speaking skills, without worrying about the inherent bias of the examiner.

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    The space race on paper

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    PTE Academic – a fully digitized exam

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    The future is here

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    By David Booth

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    What motivates students?

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    Students’ self-belief is important but teachers also have a significant role to play. Teachers can help give students the confidence to build on their own skills. One way to do this is by promoting a growth mindset. This is the theory that ability and performance can be developed through fostering a positive environment, and is the opposite of a fixed mindset which is the idea that a person’s talents are already fixed from birth.

    Developing a growth mindset is important because it encourages us to see new challenges as a positive thing. It involves praising effort rather than just focusing on outcomes.

    With all the above in mind, here are five things teachers can do in class to help keep up student motivation levels:

    5 ways you can motivate your students

    1. One of the best things that teachers and educators can do to support their students is to help them identify their motivation. Ask them why they are learning English. Is it for themselves? Their parents? Or a job opportunity? This will help teachers and learners decide on the best course of action for learning and also help students find satisfaction within the task, whether in an exam or taking a conversation class.

    2. It’s important to teach courses that are focused on developing communicative ability and knowledge, not just passing a exam. As education evolves, assessment must too, so it’s crucial to foster the practical linguistic skills of your students, not just aim for a good final grade.

    3. Teachers can help students develop their dominant learning styles. Do they learn by writing new words or reading things aloud? In doing so, you and your students can tailor their exam preparation towards how they work best and ensure they feel motivated to learn by themselves.

    4. You can give students the best understanding about the type of tasks they will face. Looking at past papers or using a wealth of exam resources will give them confidence and familiarity when facing any final assessment.

    5. Teachers must talk the talk! We must say the right things to keep our students motivated. This involves talking about what they have done in a positive way. Praising students just for their intelligence is not productive, because that refers to a quality rather than their behavior. Instead, we want to encourage student development through hard work and application.

    Here are some growth mindset statements to inspire your students:

    • You worked really hard on that.
    • I’m so proud of your progress.
    • You kept going even when it was hard.
    • You have a tenacious attitude; I’m so proud that you never quit.
    • You really did … well because …

    Motivating students with the ÃÛÌÒapp English International Certificate (PEIC)

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    Graded progression

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    Assessment of communicative ability

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    A positive testing experience for the student

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    Easily integrated into a general English curriculum

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    A wealth of learning resources

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