How English can help make a successful business

Mohamed Shaik
An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

The genesis of a pioneering app for stock investors

Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

From sleepless nights to a sound business proposition

Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

The art of engaging investors

Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

Tackling pitchroom anxieties

"I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

Multicultural mindsets driving innovation

Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

The language of opportunity

"English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

Why is English so important in business?

In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

Ensure your own business success

Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.

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    Digital assessment is becoming more and more widespread in recent years. But what’s the role of digital assessment in teaching today? We’d like to give you some insight into digital assessment and automated scoring.

    Just a few years ago, there may have been doubts about the role of AI in English assessment and the ability of a computer to score language tests accurately. But today, thousands of teachers worldwide use automated language tests to assess their students’ language proficiency.

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    Huge data sets of exam answers and results are used to train artificial intelligence machine learning technology to score English tests the same way that human markers do. This way, we’re not replacing human judgment; we’re just teaching computers to replicate it.

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    The top benefits of automated scoring are speed, reliability, flexibility, and free from bias.

    Speed

    The main advantage computers have over humans is that they can quickly process complex information. Digital assessments can often provide an instant score turnaround. We can get accurate, reliable results within minutes. And that’s not just for multiple-choice answers but complex responses, too.

    The benefit for teachers and institutions is that they can have hundreds, thousands, or tens of thousands of learners taking a test simultaneously and instantly receive a score.

    The sooner you have scores, the sooner you can make decisions about placement and students’ language level or benchmark a learner’s strengths and weaknesses and make adjustments to learning that drive improvement and progress.

    Flexibility

    The next biggest benefit of digital assessment is flexible delivery models. This has become increasingly more important since online learning has become more prominent.

    Accessibility became key: how can your institution provide access to assessment for your learners, if you can’t deliver tests on school premises?

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    Free from bias

    Impartiality is another important benefit of AI-based scoring. The AI engine used to score digital proficiency tests is completely free from bias. It doesn’t get tired, and it doesn’t have good and bad days like human markers do. And it doesn’t have a personality.

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    If you’re testing students from around the world, with different backgrounds, they will be scored solely on their level of English, in a perfectly objective way.

    Additional benefits of automated scoring are security and cost.

    Security

    Digital assessments are more difficult to monitor than in-person tests, so security is a valid concern. One way to deal with this is remote monitoring.

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    • Navigating away from the test window or changing tabs multiple times

    Video monitoring:

    • Test taker moving out of camera view
    • More than one person in the camera view
    • Looking away from the camera multiple times

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    Last but not least, the cost of automated English certifications are a benefit. Indeed, automated scoring can be a more cost-effective way of monitoring tests, primarily because it saves time and resources.

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    How it helps you: Test candidates’ English language abilities with AI

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    The test is available 24/7, with no appointment required, in more than 100 countries around the world.

    Learn more about how Versant by ÃÛÌÒapp works

    2. Watson-Glaser Critical Thinking Appraisal

    How it helps you: Measure important critical thinking skills

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    3. Golden Personality Profiler

    How it helps you: Assess a candidate’s personality type and how it will affect their behavior at work.

    is one of the most in-depth personality assessments on the market. It allows HR professionals to understand what makes an individual unique. In turn, this leads to greater self-acceptance among employees and the ability to value differences in others—key factors impacting team performance.

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    4. Acsendo

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    5. Odoo

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    6 ways to get the best results on your Versant English test

    By Jennifer Manning

    Versant tests are popular automatically scored English assessments. They allow test takers to prove their English proficiency and demonstrate that they’re capable of using English at work.

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    Here’s everything you need to know about preparing for your Versant test.

    What types of Versant tests are there?

    There are four different types of English tests in the Versant suite. Each is designed with the purpose of testing English language proficiency. However, they’re slightly different in structure and the skills they test. As a result, they are used by companies or educational institutions with different goals.

    Here are the five types of Versant tests:

    • Versant English Test: a short, 17-minute test that focuses on speaking skills. Companies that primarily use spoken English use this test to assess candidates’ ability to communicate in English. For example, it’s popular with call centers.
    • Versant Writing Test: a 35-minute writing test. It’s the ideal test for companies that use English primarily in writing. It evaluates writing skills through practical exercises like taking notes and writing emails.
    • Versant English Placement Test: a thorough, 50-minute test that evaluates all four skills (speaking, listening, reading, and writing). Academic institutions use this formative assessment to sort students into language programs.
    • Versant 4 Skills Essential: a shorter, 30-minute test that evaluates all four language skills. Companies often use it to find candidates with well-rounded English skills because it helps them fill entry-level positions quickly.
    • Versant Professional English Test: a comprehensive 60-minute test that evaluates all four skills. Companies use this test to baseline skills, measure progress and prove employees’ proficiency, oftentimes at the end of a business English training course.

    Which Versant test should you take?

    Which Versant test you take will depend on what your goals are. Have a look at these examples:

    • Arnaldo wants to study abroad for a year in Australia. He will most likely take the Versant English Placement Test to get into the university program of his choice.
    • Arjun is applying for a job at a call center. His future employers will request that he take the Versant English Test to demonstrate how he communicates in English.
    • Sofia’s aiming to become an email customer support specialist at an international retail firm. She’ll be asked to take the Versant Writing Test to prove her writing skills.
    • Farrah is applying for an internship at a fast-scaling startup. So, she’ll need to take the Versant 4 Skills Essential Test.
    • Last but not least, Samira is currently a mid-level manager at an insurance company and is enrolled in a course to upskill her communication skills. She’ll be asked to prove her English proficiency by taking the Versant Professional English Test.

    Tips for preparing for your Versant test

    No matter which Versant test you’re taking, there are things you can do to prepare. Here are 6 ways to make sure you get the best results:

    1. Work on your intelligibility

    Intelligibility refers to your ability to speak in a way that’s easy to understand for others. Even if you don’t speak flawlessly or have a native-like accent, your speech can still have a high intelligibility level. That is if you are able to express what you mean.

    The Versant English Test has an intelligibility score. The system calculates it based on various speech factors like speed, clarity, pronunciation, and fluency. So, it’s important that you work on your intelligibility before tackling a Versant test.

    Here are two exercises you can do to improve your intelligibility:

    • Record your speech. Recording yourself talking for a minute or so lets you play it back, analyze your speech and identify parts of it that are hard to understand. Maybe you’re mispronouncing some words, talking too fast, or pausing too often. Try to practice talking about the same topic until your speech becomes easier to understand.
    • Practice shadowing. Shadowing is a technique that brings together listening and speaking. Find a video of a proficient public speaker giving a speech on YouTube. Try to say the same words as the speaker at about the same time. Do this for about 30 seconds at a time. This will help you mimic the speaker’s speech, improving your intonation, pronunciation, and fluency.

    If you can, enlist the help of an English teacher to help you work on your weaknesses, or find a friend who is a fluent English speaker and set up regular video chats.

    2. Practice typing on your computer

    Unless you’re taking the Versant English Test, which is a speaking-only test, you’ll be asked to prove your English writing skills. Since Versant tests are most often taken off-site, it’s likely that you’ll be taking it on your own computer at home. That’s why it’s a good idea to practice typing on your computer before your Versant test.

    While Versant will not factor your typing into your English proficiency scores, the Versant Writing Test and Versant English Placement Test do include a separate typing speed and accuracy score. They’re provided as supplemental information for 3 reasons:

    1. Since typing is a familiar task to most candidates, it is a comfortable introduction to the test.
    2. It allows candidates to familiarize themselves with the keyboard.
    3. If typing speed is below 12 words per minute, and/or accuracy is below 90%, then it is likely that this candidate’s written English proficiency was not properly measured due to poor typing skills. The test administrator should take this into account when interpreting test scores.

    Bear in mind that all the exercises you need to complete are timed. So, if you want to make sure that you have enough time to type your answers correctly, it’s good to get a little practice. This way, you’ll be able to focus wholeheartedly on the content and structure of your sentences, not your typing.

    To give you an example, the Versant English Placement Test has a dictation task, where you have to type sentences exactly as you hear them. It also has a passage reconstruction task, where you read a text, put it aside, and type what you remember from it.

    Then, there’s a summary and opinion task where you have to read a passage, summarize the author’s opinion, and give your own. These are all practical exercises that evaluate how well you’d perform in real-life situations at work. For example, taking notes at a meeting, writing emails, or putting together a presentation.

    3. Listen to everyday spoken English

    Another definitive characteristic of Versant is that it tests how well you can understand and use English in an everyday context. It does not test the technical or literary use of the language. So, to get into Versant, it’s a good idea to immerse yourself in some everyday spoken English.

    For example, you can watch videos of someone on YouTube talking directly to their audience in a casual way. Or, you can listen to a podcast that features a laid-back conversation between two people. And, if you can, don’t just listen but also practice talking about everyday topics. Ask a friend or a family member to chat with you in English about simple things like how your day was or what you had for dinner.

    Tips for taking your Versant test

    Preparation is key. But it’s also important to make sure that you take the test the correct way. Since Versant is a flexible test that can be completed online or offline and administered remotely, there are a few tricks to making sure you get the best out of it:

    1. Choose your testing environment well

    Take the test in a quiet room, with no background noise or people talking around you. Make sure that the space doesn’t have an echo. And, turn off your notifications so you won’t be disturbed by incoming phone calls or messages.

    2. Make good-quality recordings

    The best way to do speaking tests is by using a headset with a built-in microphone. Keep the microphone 3-5 cm from your mouth. Try not to touch or move it while answering questions.

    3. Speak in a natural way

    Try to speak at a normal conversational speed and volume. Just the way you would speak if you were talking to another person. Don’t raise your voice or speak too softly. Try not to speak too slowly or rush your answers. And, do not repeat your answers again and again.

    Want to learn more about Versant? check out our postÌýEverything you need to know about the Versant tests.