A guide to mastering business English writing

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A businessman writing on a whiteboard
Reading time: 5 minutes

Effective communication is critical in the fast-paced world of global commerce. For non-fluent English speakers (or emerging professionals who have just entered their first business careers), crafting compelling work documents can be a daunting task. Mastering workplace writing skills is vital whether you're seeking to close a deal, make contacts, establish a professional relationship or simply make your day-to-day correspondence more impactful.

Understanding the nuances of business English and applying them skillfully can set your company and you apart in the competitive corporate arena. Have a look at our guide on how to improve your corporate English writing skills.

What is it?

Business writing refers to the clear and purposeful use of language in written form within a professional context. It encompasses a wide range of documents, including emails, reports, proposals and presentations, tailored to communicate effectively with clients, colleagues and stakeholders. That can also include writing web content for professional audiences and clients.

What's an example of business writing?

One example is a formal email to a client:

Subject: Proposal for Partnership

Dear Mr. Smith,

I hope this email finds you well. I'm writing to present a partnership opportunity with XYZ Corp that aligns with your company's goals for expansion and innovation.

[...]

I look forward to your response and the possibility of future collaboration.

Warm regards,

Jane Doe

Why is effective business writing important?

Effective business writing is crucial as it reflects the professionalism and credibility of an individual and their organization. It ensures that the message is understood as intended, which is pivotal in decision-making processes and maintaining positive business relationships.

Clear writing improves workplace communication by minimizing misunderstandings, saving time and enhancing productivity. It facilitates seamless collaboration between teams and departments and aids in developing and maintaining a positive professional image.

Key elements of professional English writing

When crafting business documents, several key elements ensure your workplace writing is effective and well-received. These elements include:

  • Structure and organization:A well-structured document with a clear introduction, body and conclusion makes your content more understandable and engaging. Use headings and bullet points to break down information and guide the reader through your message.
  • Tone and formality: The tone should match the context and purpose of your communication. While a business proposal might require formal language, an internal email to colleagues can be less formal. Understanding the nuances of tone can greatly impact how your message is perceived.
  • Purpose-driven writing: Every piece of corporate writing should have a clear purpose. Whether it's to inform, persuade, request or confirm, keeping the purpose in mind ensures that your writing is focused and achieves its intended goal.
  • Attention to detail: Precision and accuracy are paramount. This includes correct grammar, punctuation and spelling, as well as ensuring that all facts and figures mentioned are accurate. Errors in your writing can diminish your credibility and confuse the message.
  • Cultural sensitivity: In a global business environment, it is crucial to be aware of cultural differences and avoid culturally sensitive phrases. This sensitivity can prevent misunderstandings and foster more harmonious business relations.

By focusing on these elements of workplace writing, you can enhance your business English writing and ensure it's both professional and effective.

How can I improve my professional English writing?

Improving your business English writing involves focusing on clarity, conciseness and appropriateness. Here are a few strategies to get you started:

  • Immerse yourself in business language: Read a variety of business-related materials such as reports, emails and articles.
  • Practice regularly: Engage in writing exercises that mimic real-world business scenarios.
  • Get feedback: Have your writing reviewed by proficient English speakers and incorporate their suggestions.
  • Brush up on basics: Reinforce your understanding of grammar, vocabulary and punctuation.
  • Utilize technology: Take advantage of language learning apps and online courses that offer business English modules. These tools can provide interactive learning experiences and immediate feedback.
  • Join professional networks: Participate in forums and networking groups where business English is used. Observing and engaging in discussions can enhance your understanding and application of business terminologies and conventions.

Practical business writing tips

You've got a writing task to start but you don't quite know how to approach it. Here are some actionable steps to help you:

  • Start with a clear purpose: Define the objective of your document and stick to it.
  • Organize your thoughts: Use headings, bullet points and paragraphs to structure your content logically.
  • Be concise: Use straightforward language and eliminate redundant words.
  • Use an appropriate tone: Maintain professionalism and consider the cultural context of your audience.
  • Revise and edit: Always revise your work for errors and clarity before sending it.

Bad corporate writing

To illustrate what to avoid, here are a few examples of bad writing:

  • Overuse of complex vocabulary leading to confusing sentences.
  • Long-winded paragraphs that bury the main point.
  • Casual or inappropriate language and words that don't fit the business context.
  • Writing that lacks a clear call to action.
  • Ignoring cultural nuances and making assumptions based on one's own cultural context. This can lead to misinterpretations or even offense, undermining the purpose of the communication.

A bad example

Applying the points above, you can begin to see how this message uses some of these examples, this could be perfectly fine for written conversation with a friend but not on a more serious, professional level:

Subject: Quick Hello and Ask

Hey!

Hope this message finds ya in good spirits. Wanna catch up real quick this Thursday on a lil' something I've got on my mind? Got an idea that might just be up your alley - think major game-changer vibes for both of us. Let's make it happen. Excited to hear your thoughts!

Cheers!

Alex

The effects of poor professional writing

Poor business writing can have far-reaching repercussions that can significantly impact an individual's career progression as well as an organization's reputation. Ineffective communication may lead to misunderstandings and loss of opportunities, eroding trust between parties and taking a toll on professional relationships. It's not just about immediate confusion or delays; the long-term effects can include the potential loss of business, as clients and partners may perceive inefficiency and lack of professionalism.

English for effective business writing

Mastering workplace writing is a continuous process that demands dedication and practice. By focusing on clarity, structure and an audience-centered approach, you can craft messages that not only inform customers but also influence them.

Keep refining your skills, taking feedback positively, and staying updated with trends. Your written word has the potential to make a real impact in the business world, so wield your pen (or keyboard) and write with confidence and precision.

Unlock your full potential in the business world with our comprehensive Business English courses. Also, check out our post '5 ways to politely say no in business English' and other language learning posts.

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    How to use praise to motivate your students

    By Joanna Wiseman
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    Praise in the classroom is a valuable resource that every teacher has in their toolbox.It can encourage struggling students and reward learners who have been studying diligently and working hard on their language skills.

    But not all types of praise have the same effect. Let’s take a look at different types of praise and how you can use it to boost your learners’ motivation andself-esteem.

    Different types of praise in the classroom

    There are three types of praise that teachers commonly engage in - but they’re not all equal and are not all desirable:

    • Personal praise: Here you praise a student for a specific ability or quality. For example, you might say something like,“You have a great memory for vocabulary”.
    • Effort-based praise: Thisis when you comment on a student’s efforts. For example, you could say,“I can see you tried really hard with this vocabulary homework – well done.”
    • Behavior-based praise:This type of praiseis where you comment on how a student is acting, an example would be,“You were really paying attention during the vocabulary lesson – good job.”

    So how – and when – should we use these types of praise in the classroom?

    Try not to praise ability

    The first type of praise – personal praise – should be avoided in the classroom.has shown that this type of praise doesn’t have a beneficial effect on motivation.

    In fact, praise for intelligence actually has a detrimental effect on student achievement. When students were praised for their intelligence, they tended to care more about their performance goals – the score they achieved on a test, for example. Learning goals, like mastering a new skill, became less important to them.

    Moreover, personal praise has been shown to undermine student resilience in the face of failure. Students showed less persistence when it came to challenging tasks and less enjoyment of the challenge. They also performed more poorly than children praised for effort.

    Furthermore, when you praise students for their ability, they also tend to see intelligence or aptitude as a fixed trait. However, students who are praised for effort are more likely to see ability as something they can improve on. This feeds into the development of a growth mindset vs a fixed mindset.It’s important toinstilla growth mindset in learners to enable them to reach their full potential.

    How to praise effort and behavior

    When it comes to praising effort and behavior, what’s the most effective way to do it? Here are some techniques to employ:

    1. Be specific

    General praise such as “Good job” isn’t nearly as effective as a comment that shows you’ve been paying attention to what the student is doing. A precise compliment will make a much bigger impact on a student, for example:“I was really impressed at how hard you concentrated during the listening exercise. Well done.”

    2. Give praise in the moment

    Immediate praise doesn’t need to be disruptive, but it shows students that you are paying attention and noticing good behavior and effort.

    3. Avoid comparisons with other students

    Instead of saying, “You got the best mark in the class – well done!” say something like,“You got a really high score in the reading test. Your hard work has really paid off this term.”

    4. Keep track of praise

    Before your class, choose three or four students you’re going to praise that day. That way, you can be sure that each and every student will benefit from the motivational power of effective classroom praise!

    5. Personalize your praise, depending on the student

    Young students enjoy being praised publicly, but shy students, older children and teenagers prefer positive feedback to be given quietly.

    Don’t overpraise and watch your positive bias

    It’s important to be sincere. Older children, especially adolescents, have an extremely low tolerance of insincerity. So, don’t be tempted to praise students too often, or too effusively – it can actually have a negative impact on your relationship with your whole class. Insincere praise can lead students to question your judgement.

    It’s also really important to be aware of your positive bias.that teachers consistently give students of color more positive feedback on their work. It’s done with good intentions, but it can actually be harmful. If you regularly overpraise students for minor achievements, it can imply that you have low expectations for these students. And, this can make your students feel like they might not be capable of fulfilling the high expectations that you should have of them.

    So, instead of overpraising, focus on giving specific, immediate praise to motivate your students, boost theirself-esteem and unlock their potential.

  • A class of students sat at desks in a classroom looking at their teacher stood at the front

    5 ways to reinspire your students after the summer holidays

    By Joanna Wiseman

    The new academic year is here and we're getting ready to head back to the English classroom. Yet, after a long and relaxing summer holiday, some students may feel unmotivated to return to the same class routine, especially if they have been learning English for several years. So, how can we reinspire students to keep learning and reconnect with English? By bringing in new resources, learning approaches and targets, we are sure you'll be able to rekindle their love of learning.

    So let's look at five ways to reinspire your English students in the coming academic year.

    1. Set new goals

    Students may lose interest in classes or feel discouraged when they don't have a clear target to work towards. If this is the case with your class, have them write up a list of five new goals they'd like to achieve.

    These goals must be SMART: Specific, Measurable, Achievable, Relevant and Timely. So rather than just saying "I'd like to learn more vocabulary", have students make it SMART.

    For example:

    Specific: "I'd like to learn new advanced vocabulary to use in my writing."

    Measurable: "I'll test myself to see if I can define and use 20 new words in sentences."

    Achievable: "I will dedicate 2 hours a week to studying the definitions and writing example sentences in context."

    Relevant: "This will help me get a good score in myas I struggle with formal academic language."

    Timely: "I will learn 20 new words by the end of September."

    If learners find it difficult to think of goals, ask them to write one for each language skill: listening, reading, writing and speaking. You can also refer to the GSE Teacher Toolkit, which has hundreds of learning objectives organized by age, level, skill type and more.

    The idea is to encourage them to set clear objectives, giving them an exciting new challenge to work towards for the year ahead.

    2. Encourage students to find conversation partners

    Students may lose interest in improving their English if they've only been studying in a classroom. They may see it as something boring and unrelated to their real lives.

    A great way to tackle this is by encouraging them to talk with English speakers outside of class. By doing this, they'll pick up new vocabulary and expressions, giving them more confidencein their language abilities.

    Suggest that they attend a language exchange.andaregreat platforms to find regular language exchange events in their local area. While this is suitable for intermediate learners and above, it may be a bit daunting for beginners.

    In this case, the appmay be a suitable alternative. Similar to a language exchange, learners can connect with people from around the world. They can choose people with a similar level as them and either write messages, send short audios, or do video calls, depending on their ability and confidence.

    Communicating with real people is a fun and encouraging reason for your learners to want to improve.

    3. Introduce interesting new vocabulary

    Students may become disheartened if they've been learning for years but aren't seeing much progress. A simple and effective way to help them improve their level is by encouraging them toexpand their vocabulary.

    They already have to study a lot of vocabulary from their textbooks, so why not give it a more personal twist and ask for suggestions of topics that interest them?

    Maybe they are gamers and want to learn how to communicate better with other players around the world. Select vocabulary about styles of games, turn-taking, and strategizing that they could use – they can practice in class and be thrilled to be given homework.

    Perhaps some of your students want to study or work abroad. This may be a common topic, but one thing that is not frequently discussed is how to deal with the paperwork of living in another country. For example, getting into more specific language about banking, housing rentals, or setting up wifi will help them feel more confident about their move. Though these things differ between countries, there is a lot of overlapping vocabulary and roleplaying will do wonders to reassure and excite them about their upcoming adventures.

    By allowing your students to take control of their learning, their motivation is naturally higher and you too will enjoy finding out specific language about their interests.

    4. Work on specific problem areas

    Language learners may become frustrated and lose motivation if they continue to make the same mistakes. It may cause them to feel disheartened in their abilities and want to give up, especially for those who aim to sit exams. You can help them level up by identifying specific problem areas and tailoring your classes to work on these.

    Tests can help your learners discover their weaknesses and avoid the frustration of sitting and not passing an exam. They'll be able to pinpoint what they need to work on, and you can dedicate your classes to exactly what they need, rather than cover areas they may not have problems with.

    For example, if students are experiencing difficulties with reading comprehension, you could try introducing more varied reading materials. Ask them to bring in blog posts, magazines and news articles on topics that they find interesting. Highlight keywords in the text to enhance their understanding of the piece and create comprehension questions similar to the test format they'll take.

    By giving a little extra attention to fixing problem areas, learners will soon start to see their progress, encouraging and inspiring them to keep going.

    5. Change your class format

    Sometimes learners become demotivated simply because they have become too used to the format of the classes. If this is the case, you might want to take a break from the textbook and try more creative language learning methods. For example:

    Use interactive games

    Suitable for all levels, you can use platforms such asor to test your learners. They offer a new dimension to the class, encouraging students to have fun with the language. Divide them into teams to add an element of competition – there's nothing like a friendly game to excite students!

    Set project work

    Put your class into small groups and have them work on a project to present to the rest of the group. Choose topics they might cover in their textbooks, such as occupations, travel or cultural traditions. Or even better – let students come up with their own! This activity can be modified to suit all levels and offers a challenge as learners will need to push their language limits.

    Hold class debates

    More suitable for intermediate learners and above, class debates get everyone talking. You can ask students to brainstorm topics they're interested in. You can offer prompts such as climate change, the advertising of junk food or the impacts of social media. They'll be happy to talk about things that concern them.

    Throw in some unexpected activities to bring students' attention back to class and spark their interest in learning again.

  • A teacher sat in a classroom pointing and smiling,  surrounded by children sat on the floor

    5 ways to keep students attention in class

    By Joanna Wiseman

    Do you ever find it hard to keep students focused and on task? Young learners get easily distracted and it can be hard to find ways to keep them engaged.

    So what can we do to get, and more importantly, keep our students’ attention? Here are our five top tips.

    1. Plan a range of activities

    Young learners have relatively short attention spans. In the classroom, it is rare to have the whole class fully engaged in something for a long time, since the children will have different interests and levels, so it is essential to plan a number of activities for each lesson.

    The more variety you can include in the activities and tasks you plan, the easier it is to provide something enjoyable and relevant for each child. Choose short tasks and try to have a couple of extra activities up your sleeve if something you planned doesn’t work well. However, don’t worry if you don’t have time to do them all – you can always save them for a future lesson.

    2. Vary the dynamics and pay attention to the mood

    Another way of keeping students engaged is to mix up the classroom dynamics, having a combination of individual heads-down work, pair work, group work, and whole class discussions or games. When planning your lesson, consider how your students might feel at each stage. After doing some reading or quiet work, students may start to become restless, and this is the ideal time to get them up and moving about.

    While you are in class, pay close attention to the mood of the class. When you sense that students are becoming distracted or bored, change the dynamics of the activity.

    3. Use brain breaks

    Ever notice that students become lethargic and show a lack of interest? Why not try introducing brain breaks at strategic points in your lessons? Brain breaks are short physical activities or games designed to get the blood flowing and to re-energize students to help them get ready for learning. They range from short activities that last a couple of minutes, to longer breaks that may be suitable if your lessons last more than an hour.

    4. Peer teaching

    We can vary different aspects of the lesson using the previous strategies, but one thing that rarely changes is the role of the teacher! One way of keeping students involved is by giving them more responsibility and allowing them to take a more active role in their learning.

    Peer teaching completely changes the classroom dynamic and has students teach their peers while you take a step back. For primary classes, ask one or two students to take charge of a ready-made activity, e.g. one from your course book. They should give instructions, demonstrate, monitor as necessary, and check answers.

    When students are used to doing this, you can start to have them work in pairs or small groups to plan their own activities to use in class.

    5. Useful classroom management strategies

    Of course, nobody is perfect and there will be times when you lose students’ attention and they are not on task. For these occasions, you can use a wealth of classroom management strategies to regain the class's attention. Here are a few techniques:

    • Walk around the classroom as students are working. They are less likely to go off-task if you are available and watching.
    • Stand next to or behind individuals who are not paying attention, or move your position to a strategic point in the classroom where everyone, particularly those who are not listening, can see and hear you clearly.
    • Have a code word. Choose a word before the lesson and display it on the board. Tell students that you will sometimes call out this word during the lesson and they need to pay special attention. You could ask students to do an action e.g. stand up and turn around, and give points to the first student who does so.
    • Silence. An old but effective trick is to stand in silence at the front of the class and wait for everyone to stop talking.

    Your enthusiasm is key

    Finally, if we want our students to be motivated and engaged in our lessons, we must show enthusiasm for what we are teaching. The more lively and animated you are about the lesson, the more the students will want to join you and learn.