Enhancing workplace communication: The new role of language assessments in business success

Andrew Khan
two business people sat together in a meeting both looking at a laptop
Reading time: 4 minutes

The integration of AI tools into workplaces around the world is starting to change the way people communicate professionally. that the use of AI to help draft documents and emails is driven not only by convenience and efficiency but also by a desire to be clear and precise in language.

While potentially useful, tools to translate, generate, or ‘correct’ written text won’t help with the effectiveness of the verbal communication that powers business relationships.

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The importance of effective communication

Whether it’s customer support calls, sales presentations, health and safety instructions or day-to-day engagement with colleagues, our personal and professional interactions in the workplace rely on our ability to understand and be understood.

Equally, clarity of communication is central to many of the ‘future skills’ that employers have identified as critical to sustained success – notably .

It can be challenging for people who have English as a first language to feel confident in these skills – and even more difficult for those who may use another language at home but are required to speak English at work.

Challenges faced by second-language English speakers

When designing assessments that measure English proficiency, we need to balance the convenience and duration that enable them to fit into a fast-paced hiring workflow with the coverage that gives businesses confidence in the results. This means focusing on the most essential elements of effective communication.

Introducing the Versant by app English Speaking and Listening Test

With the new Versant by app English Speaking and Listening Test, we take just seventeen minutes to give a comprehensive picture of communicative English competence. So where do we focus?

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Effective verbal communication: Balancing listening and speaking skills

As a starting point, the businesses that we heard from in our research were clear that listening is just as important a skill as speaking when it comes to making hiring decisions.

Anyone who has been through sales or customer support training in the past will likely be familiar with the phrase “you have one mouth but two ears,” meaning that, in a professional context, our ability to listen, actively and attentively, for detail and nuance, can be twice as valuable as speaking. A test that didn’t place equal weight on comprehension and productive speech when assessing communicative ability would be missing the mark.

Evolving expectations around speech

Our research also pointed to expectations around speech having shifted in recent years. The range of jobs where English is required at the point of hiring has increased in many countries – with professionals from taxi drivers to online tutors often asked to demonstrate communicative competence.

With this in mind, app has introduced the Global Scale of English Job Profiles framework to help employers define appropriate English requirements for a variety of different positions.

Customer Support roles and communicative ability

Customer Support roles, historically the main use case for testing English in the workplace, are also evolving. Employers are placing a much greater emphasis on true communicative ability to help resolve complex problems rather than scripted or pre-prepared responses delivered with US-style accents.

Designing effective assessments

Taking this into account, we recognized a need to design a more effective way of testing both the manner of speaking and the content of that speech. Manner-of-speaking scores bring together the measurement of fluency or the fluidity and cohesion of a spoken response, pronunciation and intelligibility.

Pronunciation is different from accent – a test taker can have an Indian accent, a French accent or a Japanese accent and still pronounce English words in a way that first-language speakers will expect to hear them. Intelligibility reflects the reality that we all speak in different ways, with a voice authentic to ourselves, and looks to assess whether that voice can be easily understood by others.

Measuring communication skills

The most relevant measure of communication skills isn’t whether you sound like a fluent speaker but whether you can use your ability with language to convey meaning effectively. Our speech also needs to be relevant and appropriate, with suitable vocabulary and grammatical accuracy.

We’ve found the most successful way to measure speech content is to blend short questions with a limited set of potential responses with more open-ended items. This enables test takers to speak organically and really show what they can do with their language skills.

The value of fair and objective assessments

Whether used as a hiring tool, to diagnose employees' learning and development needs or to benchmark improvement over time, English assessments can be a great asset to businesses – but only if they’re fair, objective and laser-focused on the skills that underpin true communicative competence.

Join our webinar to learn more

Join us for an insightful webinar where we will delve deeper into the role of language assessments in enhancing workplace communication and driving business success. Sign up now to secure your spot and learn how the Versant by app English Speaking and Listening Test can benefit your organization.

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References

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    Criteria for measuring language popularity

    Measuring language popularity is a complex task that involves various factors, including the number of native speakers, global influence, and use as a second or foreign language. The criteria for measuring language popularity include:

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    • Use as a second or foreign language: This considers the number of people who speak a language as a second language or foreign language. Languages that are widely taught and learned around the world tend to have a larger speaking population.

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    Top 10 most spoken languages in the world

    Here’s a closer look at the ten most spoken languages by number of speakers:

    When evaluating these languages, it's important to consider not just the number of native speakers but also the total number of language speakers, including those who speak it as a second language.

    1. English

    Speakers: Approximately 1.5 billion

    Native speakers: Around 360 million

    Regions: Widely spoken in the Americas, Europe, Africa, Asia and Oceania.

    Highlights: English is the most widely spoken language worldwide when combining native and non-native speakers. It's the primary language in countries like the United States, the United Kingdom, Canada and Australia. English is the dominant language in international business, science and technology.

    2. Mandarin Chinese

    Speakers: Over 1.1 billion

    Native speakers: About 920 million

    Regions: Mainly in China, Taiwan and Singapore

    Highlights: Mandarin is the language with the largest number of native speakers. It's one of the six official languages of the United Nations and has a significant cultural and historical importance.

    3. Hindi

    Speakers: Around 600 million

    Native speakers: Approximately 341 million

    Regions: Predominantly in India and Nepal

    Highlights: Hindi is predominantly spoken in India and Nepal, with approximately 341 million native speakers. It is one of the official languages of India and is spoken by a large portion of the Indian population. It has numerous dialects and is written in the Devanagari script.

    4. Spanish

    Speakers: Approximately 560 million

    Native speakers: About 460 million

    Regions: Spain, Latin America and parts of the United States

    Highlights: Spanish is the official language in 21 countries and is widely spoken in the Americas. In many of these countries, Spanish serves as the national language, playing a crucial role in government, education and media. It’s known for its rich literature and cultural heritage.

    5. French

    Speakers: Around 280 million

    Native speakers: About 77 million

    Regions: France, parts of Africa, Canada, Belgium and Switzerland

    Highlights: French is another of the six official languages of the United Nations. It's widely used in international diplomacy and has a significant number of speakers in Africa due to France's colonial history.

    6. Arabic

    Speakers: Approximately 270 million

    Native speakers: Around 310 million

    Regions: Middle East and North Africa

    Highlights: Arabic is a central Semitic language that is the liturgical language of Islam. It has many dialects, with Modern Standard Arabic being used in formal settings and media. Arabic has numerous spoken forms, with significant variations in dialects across different regions.

    7. Bengali

    Speakers: Around 265 million

    Native speakers: About 230 million

    Regions: Bangladesh and parts of India

    Highlights: Bengali is the official language of Bangladesh and the second most spoken language in India. Alongside other languages like Hindi and Urdu, Bengali plays a crucial role in the cultural and linguistic landscape of the region. It’s known for its rich literary tradition.

    8. Portuguese

    Speakers: Approximately 220 million

    Native speakers: Around 220 million

    Regions: Brazil, Portugal and parts of Africa

    Highlights: Portuguese is mainly spoken in Brazil, which is the largest Portuguese-speaking country. It has a growing number of speakers in Africa.

    9. Russian

    Speakers: Around 258 million

    Native speakers: Approximately 154 million

    Regions: Russia, Eastern Europe and Central Asia

    Highlights: Russian is one of the six official languages of the United Nations and is widely spoken in the former Soviet Union countries.

    10. Japanese

    Speakers: Approximately 128 million

    Native speakers: Around 128 million

    Regions: Japan

    Highlights: Japanese is predominantly spoken in Japan and is known for its three writing systems—Hiragana, Katakana and Kanji. It has a rich cultural history and is influential in technology and entertainment.

    Conclusion

    Understanding the most spoken languages in the world can provide valuable insights for language learners. Developing strong language skills in these world languages can open up numerous opportunities for travel, business and cultural exchange. Whether you’re looking to enhance your travel experiences, broaden your cultural horizons, or improve your career prospects, learning one of these widely spoken languages could be a significant advantage.

    Ready to start your language learning journey? Learn a new language with Mondly by app.