Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today¡¯s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world¡¯s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
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English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

¡°Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."¨C Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It¡¯s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by ÃÛÌÒapp to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

¡°Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.¡± ¨C ÃÛÌÒapp's global research report,?How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by ÃÛÌÒapp can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It¡¯s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by ÃÛÌÒapp today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees¡¯ language skills and assess progress with Versant by ÃÛÌÒapp?for flexible language testing and certification. Empower your business for international success.

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    5 of the strangest English phrases explained

    By Steffanie Zazulak

    Here, we look at what some of the strangest English phrases mean ¨C and reveal their origins¡­

    Bite the bullet

    Biting a bullet? What a strange thing to do! This phrase means you¡¯re going to force yourself to do something unpleasant or deal with a difficult situation. Historically, it derives from the 19th century when a patient or soldier would clench a bullet between their teeth to cope with the extreme pain of surgery without anesthetic. A similar phrase with a similar meaning, ¡°chew a bullet¡±, dates to the late 18th century.

    Use it:?¡°I don¡¯t really want to exercise today, but I¡¯ll bite the bullet and go for a run.¡±

    Pigs might fly

    We all know that pigs can¡¯t fly, so people use this expression to describe something that is almost certain never to happen. It is said that this phrase has been in use since the 1600s, but why pigs? An early version of the succinct ¡°pigs might fly¡± was ¡°pigs fly with their tails forward¡±, which is first found in a list of proverbs in the 1616 edition of John Withals¡¯s English-Latin dictionary,?A Shorte Dictionarie for Yonge Begynners: ¡°Pigs fly in the ayre with their tayles forward.¡± Other creatures have been previously cited in similar phrases ¨C ¡°snails may fly¡±, ¡°cows might fly¡±, etc, but it is pigs that have stood the test of time as the favored image of an animal that is particularly unsuited to flight! This phrase is also often used as a sarcastic response to mock someone¡¯s credulity.

    Use it:?¡°I might clean my bedroom tomorrow.¡± ¨C ¡°Yes, and pigs might fly.¡±

    Bob¡¯s your uncle

    Even if you don¡¯t have an uncle called Bob, you might still hear this idiom! Its origin comes from when Arthur Balfour was unexpectedly promoted to Chief Secretary for Ireland by the Prime Minister of Britain, Lord Salisbury, in 1900. Salisbury was Arthur Balfour¡¯s uncle (possibly his reason for getting the job!) ¨C and his first name was Robert. This?phrase is used when something is accomplished or successful ¨C an alternative to ¡°¡­and that¡¯s that¡±.

    Use it:?¡°You¡¯re looking for the station? Take a left, then the first right and Bob¡¯s your uncle ¨C you¡¯re there!¡±

    Dead ringer

    This phrase commonly refers to something that seems to be a copy of something ¨C mainly if someone looks like another person. The often-repeated story about the origin of this phrase is that many years ago, people were sometimes buried alive because they were presumed dead ¨C when actually they were still alive. To prevent deaths by premature burial, a piece of string would supposedly be tied to the finger of someone being buried ¨C and the other end would be attached to a bell above ground. If the person woke up, they would ring the bell ¨C and the ¡°dead¡± ringer would emerge looking exactly like someone buried only a few hours ago! Other stories point to the practice of replacing slower horses with faster horses ¨C ¡°ringers¡±. In this case, ¡°dead¡± means ¡°exact¡±.

    Use it:?¡°That guy over there is a dead ringer for my ex-boyfriend.¡±

    Off the back of a lorry

    This is a way of saying that something was acquired that is probably stolen, or someone is selling something that¡¯s stolen or illegitimate. It can also be used humorously to emphasize that something you bought was so cheap that it must have been stolen! ¡°Lorry¡± is the British version ¨C in the US, things fall off the back of ¡°trucks¡±. An early printed version of this saying came surprisingly late in?The Times in?1968. However, there are many anecdotal reports of the phrase in the UK from much earlier than that, and it is likely to date back to at least World War II. It¡¯s just the sort of language that those who peddled illegal goods during and after WWII would have used.

    Use it:?¡°I can¡¯t believe these shoes were so cheap ¨C they must have fallen off the back of a lorry.¡±

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