Unlocking economic potential with language learning

Samantha Ball
Coworkers talking together in an office by windows
Reading time: 5 minutes

As demographic shifts and technological advancements reshape the global workforce, the gap between the skills people have and the skills they need continues to widen. This "skills chasm" is particularly evident in language learning, where traditional education systems often fail to keep pace with the demands of the modern economy.

Unlocking economic potential with language learning
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

The skills chasm in language learning

Demographics and technological disruption

The aging population and declining birth rates mean fewer young people are entering the workforce, including roles that require multilingual capabilities. , highlighting the need for lifelong language learning to keep older workers engaged and productive.

Also, advancements in AI are reshaping the learning and usage of languages in professional settings. Tools like language translation services and learning applications are increasing the demand for employees who can utilize these technologies and adapt to evolving linguistic tools.

By 2030, i, including language capabilities, which will require ongoing improvements in language proficiency. In our report, How English empowers your tomorrow, 40% of survey participants expressed concern that AI could replace their jobs within the next five years. Mastery of English is considered essential for securing careers in a landscape heavily influenced by new technologies and AI.

Economic stakes and language learning

Economic growth

Enhanced language skills can significantly contribute to economic growth. For instance, a one-standard-deviation increase in cognitive skills, which includes language proficiency, is in a country’s annual economic growth. This highlights the economic value of investing in language education.

Transition losses

In language learning, transition losses refer to delays in acquiring essential language skills for employment. Bridging these gaps can lessen economic losses and enhance job readiness.

, with a considerable amount stemming from skills gaps, including language proficiency. Our survey results show that those employees who work for a company that offers language training are more than twice as likely to say that they are very satisfied with their job than those working for companies that do not offer any language training.Ìý

However, only 33% of learners indicate that their employer provides language training. Happier employees are more inclined to remain with their company longer, thereby reducing overall turnover costs

Learning to learn

Emphasizing learning-to-learn skills in corporate training for HR professionals can enhance efficiency in employee development. Metacognitive strategies, such as self-assessment and goal setting, help employees retain and apply new concepts and skills more effectively. By investing in and implementing solutions that address these needs, businesses can cultivate a more competent and adaptable workforce. Tools like 'Mondly by ÃÛÌÒapp' can support their learning.

Aligning with market needs

Language learning pathways should be aligned with labor market needs. Industries such as international business, tourism, and diplomacy require specific language skills that should be integrated into educational programs. Creating adaptive and transparent pathways for language learning can help individuals navigate their careers more effectively. For help on aligning language skills with jobs, make sure to look at our GSE Job Profiles.

Flexible pathways

Establishing adaptable and clear pathways for language acquisition is crucial. This involves providing modular courses, certifications, and opportunities for real-world language practice. For instance, virtual reality training can create realistic language-use scenarios, guiding learners in determining if they should change their course. For example, ÃÛÌÒapp has an AI-driven language training tool named Digital Language Tutor, designed to assist learners in realistic language environments.

The path forward: Investing in language learning for economic success

For HR professionals and decision-makers, the message is clear. Investing in language learning is a strategic economic imperative.ÌýBridging language learning can enhance employee potential while driving significant economic growth and reducing transition losses.Ìý

The future of work demands a proactive approach to language learning, ensuring that individuals and organizations are equipped with the skills they need to thrive in a globalized economy. and find out how to close it with language learning.

More blogs from ÃÛÌÒapp

  • A teacher stood by a long wooden desk where her students are sat smiling at her

    What’s it like to teach English in France?

    By Steffanie Zazulak
    Reading time: 3 minutes

    Kirsty Murray taught English for a year at a collège (the French equivalent of a secondary school) in Villers-Cotterêts: a town in the north of France known for being the birthplace of Alexandre Dumas. She taught mixed-ability groups of 11- to 16-year-olds, with classes ranging in size from 10 to 35 students. Here, she shares the five lessons she learned from the experience.

  • A teacher helping a teenage student working at her desk in a library

    How teachers can use the GSE for professional development

    By Fajarudin Akbar
    Reading time: 4.5 minutes

    As English teachers, we’re usually the ones helping others grow. We guide learners through challenges, celebrate their progress and push them to reach new heights. But what about our own growth? How do we, as educators, continue to develop and refine our practice?

    The Global Scale of English (GSE) is often seen as a tool for assessing students. However, in my experience, it can also be a powerful guide for teachers who want to become more intentional, reflective, and confident in their teaching. Here's how the GSE has helped me in my own journey as an English teacher and how it can support yours too.

    About the GSE

    The GSE is a proficiency scale developed by ÃÛÌÒapp. It measures English ability across four skills – listening, speaking, reading and writing – on a scale from 10 to 90. It’s aligned with the CEFR but offers more detailed learning objectives, which can be incredibly useful in diverse teaching contexts.

    I first encountered the GSE while exploring ways to better personalize learning objectives in my Business English classes. As a teacher in a non-formal education setting in Indonesia, I often work with students who don’t fit neatly into one CEFR level. I needed something more precise, more flexible, and more connected to real classroom practice. That’s when the GSE became a turning point.

    Reflecting on our teaching practice

    The GSE helped me pause and reflect. I started reading through the learning objectives and asking myself important questions. Were my lessons really aligned with what learners at this level needed? Was I challenging them just enough or too much?

    By using the GSE as a mirror, I began to see areas where I could improve. For example, I realized that, although I was confident teaching speaking skills, I wasn’t always giving enough attention to writing development. The GSE didn’t judge me. It simply showed me where I could grow.

    Planning with purpose

    One of the best things about the GSE is that it brings clarity to lesson planning. Instead of guessing whether an activity is suitable for a student’s level, I now check the GSE objectives. If I know a learner is at GSE 50 in speaking, I can design a role-play that matches that level of complexity. If another learner is at GSE 60, I can challenge them with more open-ended tasks.

    Planning becomes easier and more purposeful. I don’t just create lessons, I design learning experiences that truly meet students where they are.

    Collaborating with other teachers

    The GSE has also become a shared language for collaboration. When I run workshops or peer mentoring sessions, I often invite teachers to explore the GSE Toolkit together. We look at learning objectives, discuss how they apply to our learners, and brainstorm ways to adapt materials.

    These sessions are not just about theory: they’re energizing. Teachers leave with new ideas, renewed motivation and a clearer sense of how to bring their teaching to the next level.

    Getting started with the GSE

    If you’re curious about how to start using the GSE for your own growth, here are a few simple steps:

    • Visit the GSE Teacher Toolkit and explore the learning objectives for the skills and levels you teach.
    • Choose one or two objectives that resonate with you and reflect on whether your current lessons address them.
    • Try adapting a familiar activity to better align with a specific GSE range.
    • Use the GSE when planning peer observations or professional learning communities. It gives your discussions a clear focus.

    Case study from my classroom

    I once had a private Business English student preparing for a job interview. Her speaking skills were solid – around GSE 55 – but her writing was more limited, probably around GSE 45. Instead of giving her the same tasks across both skills, I personalized the lesson.

    For speaking, we practiced mock interviews using complex questions. For writing, I supported her with guided sentence frames for email writing. By targeting her actual levels, not just a general CEFR level, she improved faster and felt more confident.

    That experience reminded me that when we teach with clarity, learners respond with progress.

    Challenges and solutions

    Of course, using the GSE can feel overwhelming at first. There are many descriptors, and it can take time to get familiar with the scale. My advice is to start small: focus on one skill or one level. Also, use the Toolkit as a companion, not a checklist.

    Another challenge is integrating the GSE into existing materials, and this is where technology can help. I often use AI tools like ChatGPT to adjust or rewrite tasks so they better match specific GSE levels. This saves time and makes differentiation easier.

    Teachers deserve development too

    Teaching is a lifelong journey. The GSE doesn’t just support our students, it also supports us. It helps us reflect, plan, and collaborate more meaningfully. Most of all, it reminds us that our growth as teachers is just as important as the progress of our learners.

    If you’re looking for a simple, practical, and inspiring way to guide your professional development, give the GSE a try. It helped me grow, and I believe it can help you too.

    Additional resources

  • A woman sat on a sofa with a tv controller

    Five great film scenes that can help improve your English

    By Steffanie Zazulak

    Watching films can be a great way for people to learn English. We all have our favourite movie moments and, even as passive viewers, they're probably teaching you more than you realise. Here's a selection of our favourite scenes, along with the reasons why they're educational as well as entertaining.

    Ìý