Talking technology: Teaching 21st century communication strategies

Ken Beatty
A teacher holding a tablet to a young student in a classroom sat at a table
Reading time: 4 minutes

When my son created a web consulting business as a summer job, I offered to have business cards made for him. “Oh Dad,” he said, “Business cards are so 20th century!”

It was an embarrassing reminder that communication norms are constantly changing, as are the technologies we use. Younger generations share contact information on their phones’ social media apps, not with business cards. A similar shift has been the move away from business cards featuring fax numbers. “What’s a fax?” my son might ask.

Fax machines have had a surprisingly long life–the first fax machine was invented in 1843–but they have been largely retired because it’s easier to send images of documents via email attachments.

More recent technologies, such as the 1992 invention of text messages, seem here to stay, but continue to evolve with innovations like emojis, a 1998 innovation whose name combines the Japanese words e (picture) and moji (character).

The 55/38/7 rule and the three Cs

Changing technologies challenge language teachers who struggle to prepare students with the formats and the strategies they need to be effective in academic, business, and social settings. These challenges start with questions about why we have particular norms around communication. These norms form a culture of communication.

The artist/musician Brian Eno defines culture as what we Dz’t have to do. We may have to walk, but we Dz’t have to dance. Dancing, therefore, is culture. Communication is full of cultural practices that we Dz’t strictly need to do, but which make communication more successful. These include practices based on the 55/38/7 Rule and The Three Cs.

The 55/38/7 rule is often misinterpreted as being about what someone hears when we speak. It actually refers to the insights of University of California professor, , who looked at how our attitudes, feelings, and beliefs influence our trust in what someone says.

Mehrabian suggests words only account for seven percent of a message’s impact; tone of voice makes up 38 percent, and body language–including facial expressions–account for the other 55 percent. The consequence of this for our students is that it’s sometimes not so important what they are saying as how they are saying it.

Another way of looking at this nonverbal communication is in terms of The Three Cs: context, clusters, and congruence.

Context is about the environment in which communication takes place, any existing relationship between the speakers, and the roles they have. Imagine how each of these factors change if, for example, you met a surgeon at a party compared to meeting the same surgeon in an operating theater where you are about to have your head sawn open.

Clusters are the sets of body language expressions that together make up a message; smiling while walking toward someone is far different than smiling while carefully backing away.

Congruence refers to how body language matches–or doesn’t match–a speaker’s words. People saying, “Of course! It’s possible!” while unconsciously shaking their heads from side to side are perhaps being less than truthful.

How does a culture of communication practices translate to new technologies? Mobile phone texts, just like 19th-century telegraph messages before them, need to be precise in conveying their meaning.

In virtual meetings (on Teams and Google Hangouts, for example), students need to understand that tone of voice, facial expressions, and body language may be more important than the words they share.

Politeness as one constant

An additional key concern in virtual meetings is politeness. Once, in preparation for a new textbook, I was involved in soliciting topics of interest to university teachers. I was surprised that several teachers identified the need to teach politeness. The teachers pointed out that the brevity of social media meant that students were often unwittingly rude in their requests (typical email: “Where’s my grade!”). Moreover, such abruptness was crossing over to their in-person interactions.

Politeness includes civility, getting along with others, as well as deference, showing respect to those who may have earned it through age, education, and achievement. But politeness is also related to strategies around persuasion and how to listen actively, engage with other speakers by clarifying and elaborating points and ask a range of question types. Online or in person, if students cannot interrupt politely or know when it is better to listen, whatever they have to say will be lost in the court of bad opinion.

This is particularly important in preparation for academic and business contexts where students need to interact in groups, such as seminar settings and business meetings. Within these, it’s necessary for students to be able to take on a variety of roles, including leadership, taking notes, and playing devil’s advocate to challenge what a group thinks.

Engaging students with project work

Role-play can help raise awareness of these strategies among students, but it’s not enough to just take on a variety of roles found in common academic and business exchanges; students need to be able to reflect after each role-play session and infer what strategies are successful.

Technology-based projects can also help students engage in a range of communication strategies. For example, a app series, StartUp, embraces technology in each unit by sprinkling various text messages and web-based research tasks. There are also multimedia projects where students use their phones to collect images or video and share the results in presentations that develop their critical thinking.

For example:

Make your own video

Step 1 Choose a favorite restaurant or meal.

Step 2 Make a 30-second video. Talk about the meal. Describe what you eat and drink. Explain why you like it.

Step 3 Share your video. Answer questions and get feedback.

This simple project subconsciously reinforces the unit’s vocabulary and grammar. It also allows students to personalize the project based on things that they need to talk about in daily life–their local foods in this case. This means that each student’s presentation is unique. Unlike with essay assignments, students tend to work hard to craft several versions until they are satisfied because they know their work will be seen by other students and that they will be asked questions that only they can answer.

All this forces students to consider speaking strategies, as well as strategies for appropriate facial expressions and body language. Similarly, they have to use active listening strategies when listening to others’ presentations while asking questions. As technology continues to evolve, teachers need to integrate new applications into their teaching so students learn how to communicate with the tools they have at their disposal.

Read our blog posts 'How to motivate and engage students with authentic video' and '21st-century skills and the English language classroom'.

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  • A teacher sat with a student at his desk, the student is writing and the teacher is looking at him doing this smiling.

    7 ways to individualize your teaching

    By Andrew Walkley
    Reading time: 4 minutes

    There's no denying that tailoring your teaching to individual students is an effective strategy. However, many teachers struggle with finding the time to include teaching moments which address an individual learner's specific needs. So, what's the best way to create an individualized classroom? Andrew Walkley, co-author of Roadmap, explains the benefits of this approach and shares some techniques to ensure that every student gets the most out of your lessons.

    The best of both worlds?

    First of all, what does individualized teaching mean? It's the concept that students will learn most effectively when the activity is specific to their needs and the language they are using is appropriate for their level. This concept is sometimes seen in opposition to coursebooks and class-based learning, where students are all expected to follow the same syllabus. However, class syllabuses and coursebooks have the following benefits:

    • Providing students with common goals
    • Encouraging learners to follow an unfamiliar topic that then opens new doors of learning
    • The learning opportunities in peer-to-peer explanation

    When we talk about individualized teaching in the classroom, we want to exploit the benefits of learning together while also providing opportunities for more individualized development. So, how can you, as a teacher, combine the two approaches?

    1. Involve students in choosing your route

    All classroom groups are different and made up of people from different age groups with distinct needs and interests. Roadmap can help in two ways:

    1. There is a fast and slow track. The fast track focuses on language input and speaking. The slow track has additional skills lessons at the back of the book that are thematically linked to the corresponding fast track lesson.
    2. Each lesson has a clear goal and final task. For shorter courses, get each student to choose three tasks they would definitely like to do. Based on the results, you can prioritize those lessons.

    At the start of the course, make a point of asking about students' learning priorities and then plan accordingly. Once you've completed an input and speaking lesson, you can ask the students if they want to further explore the topic through the skills lesson.

    2. Make use of tasks

    Open tasks, where students exchange their own ideas in a meaningful way, are a key part of individualized lessons. In essence, they are self-differentiating because each student will attempt to complete the task using whatever language they are able to use. In Roadmap, each of the main lessons ends with a clear task connected to a Global Scale of English (GSE) can-do statement. However, there are also lots of other speaking opportunities without a 'speaking' label (under vocabulary or reading, etc.), as well as the conversation that typically occurs in any lesson, all of which can be treated as open tasks.

    3. Give individualized feedback and then share it

    In a group setting, it's impossible to give individual feedback on every single task. However, you can give individual attention to different people throughout the lesson. Make yourself available to give students the language they need as it arises during an activity. Then, when they've completed the task, write some of these examples on the board, but leave a gap for the keywords. Elicit these keywords from other members of the class. If they can't get it, ask the student(s) you helped to explain the missing language. You might then repeat the task, but this time, pay attention to a new group.

    4. Check what vocabulary students know

    All coursebook writers and teachers make choices about what vocabulary to introduce to students. In the case of Roadmap we are guided by the GSE and teachers might like to experiment themselves using the GSE Teacher Toolkit. However, all students will have their own lexicons. You can individualize learning better by asking students to rate the words you aim to cover in a unit according to whether they know them or not. For example, 1 = it's completely new, 2 = the meaning is familiar but I don't use it, 3 = this is part of my productive vocabulary.

    5. Get students to create their own word lists and cards

    This knowledge will enable you to encourage students to focus on their individual vocabulary needs. They can reinforce learning by developing a word list or making flashcards using a web tool such as Quizlet. For new words they may have a word/collocation with an L1 translation.

    With familiar vocabulary, they could have cards with a keyword on one side and varied collocations or common examples on the other (also in English). It's worth setting aside some time in class to do this at the start of a course. If your students are engaged and motivated, it can become a regular discipline for learning new vocabulary.

    6. Ask more open questions about usage, not just meaning

    When we do vocabulary tasks from the course material in class, we can use open questions to individualize learning with the following two techniques. Firstly, as you go through the answers, rather than going in order 1 to 8, you can nominate people to give the answer that they're most unsure of and want to check. Secondly, we can ask the rest of the class open questions which focus on how words are used. For example, take these questions from different vocabulary exercises in Roadmap B1+:

    • What (other) things might you spill?
    • Why might a character in a series be killed off?
    • What (else) can you describe as reliable?
    • What can someone do to stay calm?

    You could also ask questions such as, "What's the opposite of staying calm?" or "What might you say if you spilled something?"

    When you ask these questions, you are checking meaning, but more importantly, you are also pushing students to reveal how well they know a word. Do they know the collocations of spill and reliable? Do they have the other language they might need to talk about the aspects of a TV series or help someone who is in a panic? You can then encourage students to choose how much of this potentially new language they want to add to their word lists.

    7. Provide open homework tasks and make time to share the results

    Homework is another opportunity to individualize learning. Give students a wide choice of tasks based on the material of the course or beyond, for example:

    • Choose any number of exercises they want to do from workbook material
    • Find and read one article they are interested in (in L1 or L2)
    • Write five things they want to learn how to say in English (perhaps using Google Translate)
    • Write up an interesting conversation they had in English (the conversation could be originally in L1 or L2)

    Whatever task they choose, the key is to dedicate some classroom time to discussing which homework task they did and why. Encourage them to explain their answers and what they learned through the task, and whether or not they would choose to do a similar task again.

    For a more detailed introduction on how you can individualize your teaching, check out Andrew's webinar: