Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    5 ways to bring cultural diversity into your classroom

    By Carol Higho

    Bringing cultural diversity into the classroom is becoming increasingly important. Our young learner and teen students are exposed to different ideas, traditions and voices from all over the world. This is thanks to social media platforms like YouTube, SnapChat, TikTok, and Instagram – among others.

    This is a hugely positive advance because greater cultural understanding increases opportunities for studying and working abroad. However, with so many online contradictions, the world can also seem confusing. It’s our job as teachers to show students how to navigate and cope with the information they find.

    By talking about cultural similarities and differences – and rejecting stereotypes – we help our students understand that the world is an extremely diverse and exciting place. In turn, this will encourage them to be more understanding and tolerant of others in the classroom, helping them to thrive in the future, if they enter an international working environment.

    So here are five exciting ways to bring cultural diversity into your classroom using maps, reading materials, and images.

    1. Use a world map

    World maps are excellent classroom resources. You can use an online version projected on the whiteboard, a poster-sized one from a school supplier, or one that you build on a bulletin board with A4 printed sheets.

    Having the world at your fingertips suddenly makes a huge planet seem much more inviting and exciting. It’s not just the places themselves but the distances, geography and diversity that can be displayed on a world map bringing new information and connections to the learners’ attention.

    Build on your map throughout the year. Encourage students to add information to the map to increase their knowledge of the world as you cover different themes. Add cultural details relevant to where you teach and new places students are learning about in class.

    If you create a yearbook, add a snap of the final map to show students the world they have discovered over the past year.

    2. Build a background

    Build on a theme or topic covered in your coursebook by including photographs and/or commentary from students of a similar age from around the world. You can find authentic materials online using resources like (a school-friendly video platform), or search for images or articles online. Themes you could cover include; musical instruments, animals, festivals, places of interest and sports.

    Then you can encourage students to share their traditions or thoughts on how their experiences relate to those you have introduced. It’s also a good idea to bring in items related to the theme that they recognize and talk through why they are important in their culture.

    For example, if your theme is related to music, find a video or a set of images of children around the world playing (or talking about) traditional instruments. Bring in an instrument or two that your students would easily recognize. Ask them to share how the instruments are played and their cultural significance. They can then add their ideas to the map in the form of stories, photos or drawings.

    3. Highlight similarities

    Sometimes when we mention culture, the outcome can be to highlight differences, but we can highlight similarities too. Students can often be interested and even amazed at how similar lives across the world can be. Below are some example activities:

    • Who are the people who help in your community? Possible answers could include nurses/doctors, the police or fire service, teachers, bus drivers, etc. Compare images of these occupations from around the world and have students identify/discuss why they are similar.
    • What is your favorite way to celebrate? Look at what items (food, clothing, gifts) mark celebrations in different cultures – why are some things, like New Year celebrations and birthdays, universal?
    • What makes a good friend? Ask students if distance changes these characteristics.

    Use string to link the countries to an image or word-list of similarities and add to this, as topics increase.

    Note that while it’s also important to show there are differences, you should be wary of stereotypes. If you are using a coursebook, look and see how many stereotypes are included – you might be surprised. Are the Inuit only shown living in igloos? Does everyone in Mexico have a sombrero? Is the most pasta eaten per person in Italy? (No, it’s the USA).

    Does the stereotype give the learner a better understanding of a country or culture? How can we present a balanced view?

    4. Share a story

    Most cultures are rich in storytelling tradition. This means asking students to share a story should be stress-free. Nevertheless, they may need help with the English words, so how do we prepare children to share their stories?

    This can be an excellent opportunity to build a home/school link. Help students to think about a story they want to share:

    • What words do they need to tell that story?
    • Can they act out parts of the story?
    • Could a picture, a clip of video, a piece of music help tell the story?

    Give the students time to prepare so they can bring in photos, realia etc. from home. In some situations, it might be an opportunity to invite in parents/grandparents to help with the story.

    If you have tablet computers in your class let a small group of students take turns to record the stories. Have other groups create a poster for each story to add to the world map.

    5. Use culturally diverse reading materials

    Providing diverse reading materials is an excellent way to introduce your students to cultures, ideas and traditions from all over the world. So perhaps it’s time to review your class library. If you can’t find authors from every continent, it might be time to update it.

    While printed books are a nice resource to have, you are restricted by your shelf space. Digital readers, on the other hand, can help you solve that problem. With so many great titles available, there’s no need to limit what you have available for your students to read.

    Focus on one area of the world at a time and read adapted versions of books by authors from this region. Then ask students if they have a similar story in their culture.

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    A guide to the ÃÛÌÒapp assessment suite

    Are you stuck on which English exam or test to offer your students? You’re not alone – there are lots of different assessments to choose from and it’s often hard to see how they are different and why you should select one over another.

    We’re bringing it all together in this handy guide to help you decide which English language assessment is right for your students.

    There are many reasons why your students may need to take a language exam. Some adults need proof of their level for work or university, companies may wish to analyze the abilities of their staff, or individuals may be keen on pursuing a personal goal.

    Whatever the motivation, choosing the correct assessment is crucial.ÌýBy checking out the summaries below of all our assessment options for adults, you’ll be sure you’ve picked the best one.

    ÃÛÌÒapp English International Certificate

    Who it's for:ÌýÃÛÌÒapp English International Certificate (PEIC) is designed for adults of any level who use English in a variety of daily activities, such as with work, at university or socially. As a result, we’ve ensured that the content of PEIC is suitable for learners in any part of the world, age-appropriate, and available at various times of the year.

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    What it tests:ÌýThroughout the six-level options, ranging from A1 (beginner) to Level 5 C2 (proficiency), authentic materials regarding specific themes are frequently used to assess all four key skills.

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    PTE Academic

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    This theme continues through the subsequent listening and reading sections, where candidates complete various tasks such as interpreting information, reordering paragraphs, and summarizing a spoken text.

    Versant tests

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    What it tests:ÌýThe suite of four different English exams is tailored to suit different requirements, depending on the client's needs. Ranging from 17 to 50 minutes in length, the skills tested will vary from a specific written (Versant Writing Test) or spoken focus (Versant English Test), to the Versant English Placement Test and Versant 4 Skills Essential which integrate all four skills.

    Speaking tests are also available in additional languages including Arabic, Dutch, French, and Spanish for dual language programs.

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    3. The Old Man and the Sea – Ernest Hemingway

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