Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    Mind the gap in your English lesson planning

    By Ehsan Gorji

    Professional English teachers love lesson planning. They can always teach a class using their full wardrobe of methods, techniques and games, but a detailed plan means they can deliver a richer and more modern lesson – after all, a teacher usually plans using their full potential.

    Whenever I observe a teacher in their classroom, I try to outline a sketch of their English lesson plan according to what is going on. I am careful to observe any 'magic moments' and deviations from the written plan and note them down separately. Some teachers seize these magic moments; others do not. Some teachers prepare a thorough lesson plan; others are happy with a basic to-do list. There are also teachers who have yet to believe the miracles a lesson plan could produce for them and therefore their sketch does not live up to expectations.

    The 'language chunks' mission

    After each classroom observation, I’ll have a briefing meeting with the English teacher. If the observation takes place in another city and we cannot arrange another face-to-face meeting, we’ll instead go online and discuss. At this point, I’ll elicit more about the teacher’s lesson plan and see to what extent I have been an accurate observer.

    I have found that Language Inspection is the most frequent gap in lesson planning by Iranian teachers. Most of them fully know what type of class they will teach; set SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives; consider the probable challenges; prepare high-quality material; break the language systems into chunks and artistically engineer the lesson. Yet, they often do not consider how those language chunks will perform within a set class time – and their mission fails.

    The Language Inspection stage asks a teacher to go a bit further with their lesson planning and look at the level of difficulty of various pieces of content in the lesson. Is there enough balance so that students can successfully meet the lesson objectives? If the grammar, vocabulary and skills are all above a student’s ability, then the lesson will be too complex. Language Inspection allows a thoughtful teacher to closely align the objective with the difficulty of the grammar, vocabulary and skill. A bit like a train running along a fixed track, Language Inspection can help make sure that our lessons run smoothly.

    Lesson planning made easy with the GSE Teacher Toolkit

    If a lesson consists of some or many language chunks, those are the vocabulary, grammar and learning objectives we expect to be made into learning outcomes by the end of the class or course. While Language Analysis in a lesson plan reveals the vocabulary, grammar and learning objectives, in Language Inspection each chunk is examined to determine what they really do and how they can be presented and, more importantly, to assess the learning outcomes required.

    can be a teacher’s faithful lesson-planning pal – especially when it comes to Language Inspection. It’s simple to use, yet modern and exciting. It is detailed and it delivers everything you need.

    To use it, all you need is an internet connection on your mobile, tablet, laptop or PC. Launch and you’ll have the ability to delve into the heart of your lesson. You’ll be able to identify any gaps in a lesson – much like the same way you can see the gap between a train and a platforms edge. Mind the gap! You can look into the darkness of this gap and ask yourself: “Does this grammar form belong in this lesson? Do I need to fit in some vocabulary to fill up this blank space? Is it time to move forward in my schedule because my students are mastering this skill early?”

    gives you the ability to assess your lesson to look for these gaps – whether small or big – in your teaching. By doing this you can plan thoughtfully and clearly to support your students. It really is an opportunity to 'mind the gap' in your English lesson planning.

  • Woman and a child sat outdoors reading

    How to understand – and use – English oxymorons

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    If you had to explain what an oxymoron is, what would you say? And would you know how to use one correctly? You might even be using oxymorons already completely by accident. After all, how many times have you talked about a “small crowd”, described someone as a “big baby” or gossiped about an “open secret”?

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    Mindfulness in the classroom: Autopilot and paying attention

    By Amy Malloy

    The challenge: the lure of automatic pilot

    Have you ever got to the bottom of the page in your favorite book and then realized you have no idea what you just read? This is due to being in a semi-conscious mental state called 'automatic pilot'. In automatic pilot mode, we are only partially aware of what we are doing and responding to in the present moment. If left to its own devices, it can end up masking all our thought patterns, emotions and interactions with those around us. Humans are habitual creatures, building functional 'speed-dials' to allow us to survive in the present while the mind is elsewhere planning for the future or ruminating in thought. The challenge here is that we are responding to the present moment based solely on habits learned from previous experience rather than making conscious choices based on the nuances of the moment itself. Luckily, mindfulness can help.

    The solution: the importance of paying attention on purpose

    Jon Kabat-Zinn, Professor Emeritus of Medicine at the University of Massachusetts Medical School, is often credited with bringing mindfulness into the secular mainstream. He defines the practice as: "paying attention in a particular way: on purpose, in the present moment and non-judgmentally."

    Paying attention on purpose is the skill needed to move out of automatic pilot. As such, practicing mindfulness starts with learning how to pay attention. The more we focus, the more the brain builds strength in the areas involved in this type of concentration - and the easier it becomes to do it automatically. In other words, it becomes a habit to be present.

    In the early years of primary school, a child's brain is developing more quickly than it ever will again. Young minds are in the process of forming their very first habits, and so learning to pay attention on purpose will have a .

    The why: why is this particularly important in schools?

    If you're a teacher wondering why this is important, mindfulness has many benefits in the classroom. Perhaps the most notable is its facility for improving children's attention span during English lessons and elsewhere in life. This is increasingly important as children are immersed in a world of digital screens and social media. Learning to focus can help to counteract the constant demands on their attention and develop greater patience and staying power for any one activity.

    , experts agree that our attention span varies depending on what we are doing. The more experience we have of how much attention a certain situation needs, the more the brain will adapt and make it easier for us to focus on those situations.

    The brains of school-age children develop rapidly. So, the more we can do to demonstrate to them what it feels like to pay attention for a prolonged period, the more likely they are to be able to produce that level of attention in similar situations.

    For teenagers it is even more important. During adolescence, our brains undergo a unique period of neural development. The brain rapidly streamlines our neural connections to make the brain function as efficiently as possible in adulthood. Like a tree shedding branches, it will get rid of any pathways that are not being used and strengthen up the areas that are being used: use it or lose it. So if teenagers are not actively using their ability to pay conscious attention and spending too much time in automatic pilot mode, through screen use and in periods of high exam stress, the brain won't just not strengthen their capacity to focus; it may make it harder for them to access the ability to pay attention in future.

    The how: three exercises to teach your students mindfulness

    These three mindfulness exercises will help your language students integrate awareness into everyday activities in their school and home lives.

    1. Mindful use of screens and technology

    Screen use is a major culprit of setting the brain into automatic pilot. This is an activity you canpractice in school during computer-based lessons or even ask the students to practise at home.

    • Close your eyes and notice how you feel before you've started
    • Consciously decide on one task you need to do on the device
    • Consciously think about the steps you need to do to achieve that task and visualize yourself doing them
    • Then turn on the device and complete the task. When you have finished, put the device down, walk away, or do something different
    • Notice if you wanted to carry on using the device (this doesn't mean we need to)

    2. Mindful snacking

    We eat so habitually that we rarely notice the huge range of sensory stimulation going onunder the surface of this process. This is a great activity to practise with your students during breaks or lunch.

    • Hold the snack in your hand and notice five things you can see about it
    • Close your eyes and notice five things about the way it feels in your hand or to touch
    • Keep the eyes closed and notice five things you can smell about the snack
    • Bring the snack slowly to your mouth and taste it – notice five different subtle tastes

    3. Counting the breath

    A brilliantly simple exercise to teach the brain to focus attention on one thing for a longerperiod of time. It can be done anywhere and can also have the helpful side effect ofreducing stress through passively slowing down the breath.

    • Close your eyes or take a soft gaze in front of you
    • Focus your attention on the breath going in and out at the nostrils
    • Notice the breath temperature on the way into the nose compared to its temperature on the way out
    • Count 10 breaths to yourself – in 1, out 1; in 2, out 2; and so on
    • If the mind wanders, gently guide it back to the breath
    • When you get to 10 you can either stop there or go back to 1 and start again
    • In time, it will become easier to stay focused for the full 10 breaths and for even longer

    If a part of you is still wondering where to start with mindfulness, then paying conscious attention to anything that draws our senses to the present moment: the breath, physical sensations in the body, sounds, smells or tastes - these are all brilliant places to start. Remember that mindfulness is simply a state of mind, a way of interacting with the world around us. How we access that state of mind can vary depending on the school, the language lesson and the students - there are many possibilities. As an English teacher, it's important to encourage and help students academically and in regards to their wellbeing.