Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    Criteria for measuring language popularity

    Measuring language popularity is a complex task that involves various factors, including the number of native speakers, global influence, and use as a second or foreign language. The criteria for measuring language popularity include:

    • Number of native speakers: This refers to the number of people who speak a language as their first or native language. Languages with the highest number of native speakers often have a significant cultural and historical impact.

    • Global influence: This measures the extent to which a language is used in international communication, business, science and diplomacy. Languages with a broad global influence are often used as lingua francas in various regions.

    • Use as a second or foreign language: This considers the number of people who speak a language as a second language or foreign language. Languages that are widely taught and learned around the world tend to have a larger speaking population.

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    Top 10 most spoken languages in the world

    Here’s a closer look at the ten most spoken languages by number of speakers:

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    1. English

    Speakers: Approximately 1.5 billion

    Native speakers: Around 360 million

    Regions: Widely spoken in the Americas, Europe, Africa, Asia and Oceania.

    Highlights: English is the most widely spoken language worldwide when combining native and non-native speakers. It's the primary language in countries like the United States, the United Kingdom, Canada and Australia. English is the dominant language in international business, science and technology.

    2. Mandarin Chinese

    Speakers: Over 1.1 billion

    Native speakers: About 920 million

    Regions: Mainly in China, Taiwan and Singapore

    Highlights: Mandarin is the language with the largest number of native speakers. It's one of the six official languages of the United Nations and has a significant cultural and historical importance.

    3. Hindi

    Speakers: Around 600 million

    Native speakers: Approximately 341 million

    Regions: Predominantly in India and Nepal

    Highlights: Hindi is predominantly spoken in India and Nepal, with approximately 341 million native speakers. It is one of the official languages of India and is spoken by a large portion of the Indian population. It has numerous dialects and is written in the Devanagari script.

    4. Spanish

    Speakers: Approximately 560 million

    Native speakers: About 460 million

    Regions: Spain, Latin America and parts of the United States

    Highlights: Spanish is the official language in 21 countries and is widely spoken in the Americas. In many of these countries, Spanish serves as the national language, playing a crucial role in government, education and media. It’s known for its rich literature and cultural heritage.

    5. French

    Speakers: Around 280 million

    Native speakers: About 77 million

    Regions: France, parts of Africa, Canada, Belgium and Switzerland

    Highlights: French is another of the six official languages of the United Nations. It's widely used in international diplomacy and has a significant number of speakers in Africa due to France's colonial history.

    6. Arabic

    Speakers: Approximately 270 million

    Native speakers: Around 310 million

    Regions: Middle East and North Africa

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    7. Bengali

    Speakers: Around 265 million

    Native speakers: About 230 million

    Regions: Bangladesh and parts of India

    Highlights: Bengali is the official language of Bangladesh and the second most spoken language in India. Alongside other languages like Hindi and Urdu, Bengali plays a crucial role in the cultural and linguistic landscape of the region. It’s known for its rich literary tradition.

    8. Portuguese

    Speakers: Approximately 220 million

    Native speakers: Around 220 million

    Regions: Brazil, Portugal and parts of Africa

    Highlights: Portuguese is mainly spoken in Brazil, which is the largest Portuguese-speaking country. It has a growing number of speakers in Africa.

    9. Russian

    Speakers: Around 258 million

    Native speakers: Approximately 154 million

    Regions: Russia, Eastern Europe and Central Asia

    Highlights: Russian is one of the six official languages of the United Nations and is widely spoken in the former Soviet Union countries.

    10. Japanese

    Speakers: Approximately 128 million

    Native speakers: Around 128 million

    Regions: Japan

    Highlights: Japanese is predominantly spoken in Japan and is known for its three writing systems—Hiragana, Katakana and Kanji. It has a rich cultural history and is influential in technology and entertainment.

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