Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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  • A couple sat on a sofa one with a laptop the other with a book; they are both laughing

    How English conversation works

    By Richard Cleeve

    English language teachers everywhere spend time and energy helping students practice their conversation skills. Some may ask whether conversation in English can actually be taught. And – if it can – what the rules might be.

    To explore these questions, we spoke to world-renowned . He is an Honorary Professor of Linguistics at the University of Bangor and has written more than 120 books on the subject.

    What makes a good conversation?

    “It’s very important that we put this everyday use of language under the microscope,” he says. He highlights three critical facets of conservation that we should bring into focus:

    • Fluency
    • Intelligibility
    • Appropriateness

    But all in all, he says that people should walk away from a conversation feeling like they’ve had a good chat.

    “For the most part, people want that kind of mutual respect, mutual opportunity, and have some sort of shared topic about which they feel comfortable – and these are the basics I think.”

    The rules of conversation

    There are plenty of ways you can teach learners to engage in a successful conversation – including how to speak informally, use intonation, and provide feedback. So let’s take a look at some of the key areas to focus on:

    1) Appropriateness

    Fluency and intelligibility are commonly covered in English language classes. But appropriateness can be more complicated to teach. When preparing to teach conversational appropriateness, we can look at it through two different lenses: subject matter and style:

    2) Subject matter

    “What subject matter is appropriate to use to get a conversation off the ground? There are cultural differences here,” he says. The weather is often a good icebreaker, since everyone is affected by it. The key is to find a common topic that all participants can understand and engage with.

    3) Style

    Teachers can also teach students about conversational style, focusing on how to make conversations more relaxed in English.

    There are “several areas of vocabulary and grammar – and pronunciation too, intonation for example – as well as body language, in which the informality of a conversation is expressed through quite traditional means,” says David. One example he offers is teaching students how to use contracted verb forms.

    4) Simultaneous feedback

    This is what makes a conversation tick. When we talk with someone, we let them know we’re listening by giving them feedback. We say things like “really” or “huh” and use body language like facial expressions and gestures.

    Of course, these feedback noises and expressions can be taught. But they won’t necessarily be new to students. English learners do the same when speaking their own language, anyway.

    Keep in mind though, that when it comes to speaking online on video conferencing platforms, it’s not easy to give this type of simultaneous feedback. People’s microphones might be on mute or there might be a delay, which makes reacting in conversations awkward. So, says David, this means online conversations become much more like monologues.

    5) Uptalk and accents

    Uptalk is when a person declares something in a sentence, but raises their intonation at the end. For English learners, it might sound like someone is asking a question.

    Here’s an example:

    • “I live in Holyhead” said in a flat tone – this is a statement.
    • “I live in Holyhead” said using uptalk – you are stating you live here, but recognize that someone else might not know where it is.

    Now, should teachers teach uptalk? David says yes. For one, it’s fashionable to speak this way – and it can be confusing for English learners if they don’t understand why it’s being used in a conversation.

    “The other thing is that we are dealing here with a genuine change in the language. One of the biggest problems for all language teachers is to keep up to date with language changes. And language change can be very fast and is at the moment,” he says.

    When it comes to accents, David is a fan. “It’s like being in a garden of flowers. Enjoy all the linguistic flowers,” he says, “That’s the beauty of language, its diversity”.