Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

More blogs from ÃÛÌÒapp

  • A blonde woman sat at a computer with headphones on in a room with more computers and desks in background

    Computer-based language assessment: The future is here

    By David Booth

    Many people are surprised at the idea of a computer program marking an exam paper. However, computer-based testing already exists in many different formats and many different areas. Many tests or exams that form part of our daily life are taken on computers. If you’ve ever learned to drive, sat a citizenship test, done a training course at work, or completed a placement test for a language course, the odds are that you’ve already taken an automated test.

    Yet despite it being so common, there is still a lack of understanding when it comes to computer-based language assessment and how a computer can evaluate productive skills like speaking and writing.

    Computer-based testing: a closer look

    A common issue is that people have different ideas of what these tests entail. Computers can fulfill several essential roles in the testing process, but these often go unacknowledged. For example, a variety of test questions are needed to administer an exam, along with relevant data, and computers are used to store both the questions and the data. When it comes to creating randomized exams, computer software is used to select the exam questions, based on this data.

    Computers can make complex calculations far more quickly and accurately than humans. This means that processes that previously took a long time are completed in days, rather than weeks.

    Artificial intelligence (AI) technology is now capable of grading exam papers, for example. This means a shorter wait for exam results. In , candidates receive their results in an average of two days rather than waiting weeks for an examiner to mark their paper by hand.

    The benefits for students and teachers

    People take exams to prove their skills and abilities. Depending on their goals, the right result can open the door to many new opportunities, whether that is simply moving on to the next stage of a course, or something as life-changing as allowing you to take up your place on a university course in another country.

    A qualification can act as a passport to a better career or an enhanced education, and for that reason, it’s important that both students and teachers can have faith in their results.

    Computer programs have no inherent bias, which means that candidates can be confident that they will all be treated the same, regardless of their background, appearance or accent. , just one of ÃÛÌÒapp’s computer-based exams, offers students the chance to score additional points on the exam with innovative integrated test items.

    This integration means that the results are a far more accurate depiction of the candidate’s abilities and provide a truer reflection of their linguistic prowess.

    More than questions on a screen

    It’s not as easy as simply transferring the questions onto a computer screen. All that does is remove the need for pen and paper; this is a missed opportunity to harness the precision and speed of a computer, as well as its learning potential.

    Tests that have been fully digitized, such as PTE Academic, benefit from that automation; eliminating examiner bias, making the test fairer and calculating the results more quickly. Automated testing builds on the technological tradition of opening doors for the future – not closing them.

    How technology enhances language testing

    The development of automated testing technologies doesn’t merely make the examination process quicker and more accurate – it also gives us the chance to innovate. Speaking assessments are an excellent example of this.

    Previously, this part of a language exam involved an interview, led by an examiner, who asked questions and elicited answers. But now that we have the technological capability, using a computer offers students the chance to be tested on a much wider range of speaking skills, without worrying about the inherent bias of the examiner.

    Indeed, the use of a computer-based system facilitates integrated skills testing. Traditionally, language exams had separate papers focusing on the four skills of reading, listening, speaking and writing. But the more modern concept of language testing aims to assess these linguistic skills used together, just as they are in real-life situations.

    Afterwards, the various scores are categorized to allow learners an insight into their strengths and weaknesses, which helps both students and teachers identify areas which need improvement. This useful feedback is only possible because of the accuracy and detail of automated exam grading.

    The space race on paper

    Back in the 1960s, during the space race, computers were still a relatively new concept. Kathleen Johnson, one of the first African-American women to work for NASA as a scientist, was a mathematician with a reputation for doing incredibly complex manual calculations. Although computers had made the orbital calculations, the astronauts on the first space flight refused to fly until Kathleen had checked those calculations three times.

    This anecdote reminds us that - although computer technology is an inherent part of everyday life - now and then, we still need to check that their systems are working as they should. Human error still comes into play – after all, humans program these systems.

    PTE Academic – a fully digitized exam

    Every stage of PTE Academic, from registration to practice tests to results (both receiving and sharing them with institutions) happens online. It may come as a surprise to learn that the test itself is not taken online. Instead, students attend one of over 295 test centers to take the exam, which comes with the highest levels of data security.

    This means that each student can sit the exam in an environment designed for that purpose. It also allows the receiving institutions, such as universities and colleges, to be assured of the validity of the PTE Academic result.

    The future is here

    We created computers, but they have surpassed us in many areas – exam grading being a case in point. Computers can score more accurately and consistently than humans, and they don’t get tired late in the day, or become distracted by a candidate’s accent.

    The use of AI technology to grade student responses represents a giant leap forward in language testing, leading to fairer and more accurate student results. It also means more consistency in grading which benefits the institutions, such as universities, which rely on these scores to accurately reflect ability.

    And here at ÃÛÌÒapp, we are invested in staying at the cutting edge of assessment. Our test developers are incorporating AI solutions now, using its learning capacity to create algorithms and build programs that can assess speaking and writing skills accurately and quickly. We’re expanding the horizons of English language assessment for students, teachers and all the other professionals involved in each stage of the language learning journey.

  • A group of young people looking at results and papers in a hallway, laughing and smiling

    Motivating your students through assessment

    By David Booth

    Motivating students can be difficult, especially where exams are concerned. The prospect of preparing learners for them seems like a mammoth task. But assessment can also be a way of encouraging motivation. The clue is in the word ‘test’. Whether externally or internally driven, students wish to test their knowledge and their learning; they want to see how they are developing and progressing.

    In this article, David Booth explores what makes students want to push themselves and how you can encourage them with assessment.

    What motivates students?

    Students are incentivized in different ways, through internal (intrinsic) and external (extrinsic) motivation. Internal motivation is when someone takes an exam for their own satisfaction or interest; without immediate external reward. External motivation is driven by other factors such as the need to graduate or get to a particular level for career advancement. External motivation may also come from others, such as parents and teachers, encouraging students to attain a particular level in a subject or a qualification.

    The important thing to recognize is that students should identify their intention for learning English. This will then enable them to determine short- and long-term goals that will drive both internal and external motivation. For example, a student might say; ‘I like learning English because I love reading books about Harry Potter and also English will be useful in my future life so I can meet and learn from people from different countries’. Recognizing and acknowledging reasons for learning with help reinforce the motivations for learning.

    How can we promote an environment that is engaging and motivating?

    Students’ self-belief is important but teachers also have a significant role to play. Teachers can help give students the confidence to build on their own skills. One way to do this is by promoting a growth mindset. This is the theory that ability and performance can be developed through fostering a positive environment, and is the opposite of a fixed mindset which is the idea that a person’s talents are already fixed from birth.

    Developing a growth mindset is important because it encourages us to see new challenges as a positive thing. It involves praising effort rather than just focusing on outcomes.

    With all the above in mind, here are five things teachers can do in class to help keep up student motivation levels:

    5 ways you can motivate your students

    1. One of the best things that teachers and educators can do to support their students is to help them identify their motivation. Ask them why they are learning English. Is it for themselves? Their parents? Or a job opportunity? This will help teachers and learners decide on the best course of action for learning and also help students find satisfaction within the task, whether in an exam or taking a conversation class.

    2. It’s important to teach courses that are focused on developing communicative ability and knowledge, not just passing a exam. As education evolves, assessment must too, so it’s crucial to foster the practical linguistic skills of your students, not just aim for a good final grade.

    3. Teachers can help students develop their dominant learning styles. Do they learn by writing new words or reading things aloud? In doing so, you and your students can tailor their exam preparation towards how they work best and ensure they feel motivated to learn by themselves.

    4. You can give students the best understanding about the type of tasks they will face. Looking at past papers or using a wealth of exam resources will give them confidence and familiarity when facing any final assessment.

    5. Teachers must talk the talk! We must say the right things to keep our students motivated. This involves talking about what they have done in a positive way. Praising students just for their intelligence is not productive, because that refers to a quality rather than their behavior. Instead, we want to encourage student development through hard work and application.

    Here are some growth mindset statements to inspire your students:

    • You worked really hard on that.
    • I’m so proud of your progress.
    • You kept going even when it was hard.
    • You have a tenacious attitude; I’m so proud that you never quit.
    • You really did … well because …

    Motivating students with the ÃÛÌÒapp English International Certificate (PEIC)

    PEIC is designed to help motivate students, offering them the opportunity to identify their strengths, and track improvement and success over time. It is widely used by learners who are looking for a general English test that allows them to build a portfolio of their communicative language ability for travel, to improve their employment prospects or for further education. It’s also valid for life.

    Graded progression

    PEIC offers a pathway for graded progression from level to level and explicit opportunities to evaluate and accredit learning outcomes at each of the CEFR levels. There are six English proficiency levels, from very low (A1) to very high (C2). There are no hidden surprises, false starts, or sudden jumps in difficulty from one test to the other.

    This makes it easy for teachers and students to track progress. Showing students they have progressed in their studies is very motivating and encourages further study.

    Assessment of communicative ability

    The exams assess learners’ ability to communicate and use English effectively rather than their test-taking skills. The emphasis is on communicative skills; the level of ability that the student has in using the language for practical purposes. This is very motivating both in the short and long term.

    A positive testing experience for the student

    PEIC delivers a relaxed and enjoyable English testing experience that is a natural continuation of what happens in the classroom. It’s perfect for those educators who are interested in using assessment as a way of building students’ confidence and motivation, as well as raising school standards.

    Easily integrated into a general English curriculum

    Fitting PEIC around a general English program could not be easier. This is because the types of tasks that students will find in the English exams are similar to those found in most modern communicative course books. Therefore, there is no need to do a specific PEIC course before taking the test.

    A wealth of learning resources

    There are lots of resources out there offering something for everyone, including test guides for each level, test tutorials, practice tests, test tips and many more, so students will feel supported throughout the preparation process.