Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    It’s more important for teachers to help students find ways to practice their English outside the classroom. The more efficient students become at autonomous learning, the better they’ll be able to overcome interruptions and make up for lost time.

    It will be even more challenging if you're a self-learner as you do not have a teacher looking over you and steering your learning. But it’s helpful to learn from the teaching world and pick up teacher tips that you can apply to your own studies and techniques.

    Why are learning new words so challenging?

    Students learning new words in English generally progress steadily up until the pre-intermediate and intermediate levels. But after that, they start to struggle.

    This is because there’s a big difference between the volume of the vocabulary that intermediate students and upper-intermediate students need to know.

    • Intermediate (B1/B2 level) students need to know about 2,500 words
    • upper-intermediate (B2/C1 level) students need to know about 7,500-9,000 words.

    That’s a big jump in numbers. But the real challenge is that those 5,000+ new words are not very frequent. Consequently, students don’t encounter them very often, making it difficult to recall them and leap from one level to the next.

    While there’s no simple answer to this problem, there are ways to help students overcome it. The following framework can be a big help in any classroom:

    1. Focus on the most important words:Always teach appropriate words for the levels your students are currently at.
    2. Provide memorable first encounters:You never get a second chance to make a first impression. So, ensure your student's first encounter with a new word is as memorable as possible.
    3. Teach effective word-learning strategies:Provide your students with valuable tools, tactics and resources so that they can learn new words outside the classroom, too.
    4. Organize repeat encounters:Vocabulary works on a “use it or lose it” basis, so ensure your students encounter the vocabulary you want them to learn repeatedly.

    How to teach effective word-learning strategies

    There are three steps to teach students how to learn new words effectively:

    1. Help learners maximize their exposure to English and find opportunities to use English outside the classroom

    Thanks to the internet and technology, there are many ways that students can engage with the English language outside the classroom.

    However, simple exposure to a new language is not enough – it takes much longer and is less effective than active learning. When students do something with the language they’re exposed to; it is far more memorable.

    That’s why it’s crucial for teachers to help their students seek out English in their own time and use the language, turning passive exposure into active learning.

    • Encourage students to read, listen and view things that they’re interested in or passionate about in English. For example, introduce them to new blogs, podcasts, YouTube videos, or TV series that fit their interests – since personalization leads to more effective learning.
    • Help students find ways to use English in different ways. For example, they can start a learning diary, make to-do lists in English, write social media posts, and create word cards to practice their writing. For speaking, they can record voice memos or video stories, take part in Zoom discussions, or participate in speaking projects and live classes.

    2. Provide ways for students to discover the meaning of new words

    It’s crucial to help students improve their guesswork. Instead of asking online translators to translate every time they encounter a new word, they should be able to guess the meaning of new vocabulary differently.

    • One approach is to look at the morphology of words and consider word families. For example, you can ask your students to brainstorm words with a common root. Or, you can have them identify and practice common suffixes.
    • Explore “true friends” or words that are similar in English and your student's native language.
    • Help your students figure out how to guess the meaning of a word from the context. To do this, you must ensure that your students don’t just hear or read new words but also put them into use.

    One way to get students to learn and retain vocabulary is to get them to create word cards:

    • Ask students to collect ten new words that they’re exposed to throughout the week and bring them to class, like a “show and tell” for words.
    • Then have a debate about how useful each of those words is.

    This helps to connect learning inside and outside the classroom, and it’s fun!

    3. Provide students with strategies to consolidate their knowledge of new words

    Finally, teachers should give students ideas on how to memorize words outside the classroom. You can have your students produce word cards and use a Word Store booklet to practice tasks like matching words with images or definitions.

    Lastly, it’s important to teach students memory tricks or mnemonics so they can retain the new words they encounter.