Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    6 tips for planning your first English classes

    By Nicole Kyriacou

    You are nervous, yet excited. You want to appear relaxed and fun, but still be taken seriously. Most of all, you are keen to make an excellent first impression.

    With all that in mind - planning your first English classes of the year can be a daunting experience.

    Here are six things to consider when planning your first classes:

    1. Set clear aims

    Whether you are teaching young learners, teenagers or adults, it’s important you discuss the aims and objectives of the course from day one. You’ll need to learn more about your students' needs to do this. Why are they learning English? Do they want to prepare for an official exam? What activities do they enjoy? What things do they need to improve the most?

    The way you do this will depend on the age of your learners. For example, with adults and teens, you could get them to interview each other and write a report about what they found out. With younger children, do a survey they can complete using smiley faces.

    2. Find out students’ interests

    Although you should understand your students' needs and why they want to learn English - to help make your classes relevant and engaging - you should also discover what they enjoy doing outside of class.

    To do this, get students to write mini bios you can stick around the classroom. Or have them prepare presentations where they share something they are passionate about with the rest of the class - using coursebooks. As a class, go through the contents page, vote on which topics students find most interesting, and start with those.

    3. Break the ice

    You want your first class to be fun so that students are motivated, and associate English language learning with something they can enjoy. Ice-breakers can also be an excellent way to get to know each other and learn about your students' current level of English.

    Activities where students have to ask each other questions work well.

    4. Provide a comfortable environment

    Young learners and teenagers tend to be shy at the start of a course - especially if they don’t know each other. Develop a rapport and break down boundaries by including team-building activities in your first class.ÌýYour aim is to have all the students feeling more comfortable with each other before the end of the lesson so that there are no awkward silences in future lessons.

    5. Manage expectations

    Managing expectations is an essential part of a teacher's job. Make sure in the first class you are clear about what you expect from your students and what they can expect from you.

    Have students brainstorm the rules for the class and then make a big poster or ‘class contract’ which all students have to sign. Display the poster on the wall so you can always refer to it if someone misbehaves.

    Try to keep the rules as positive as possible. Instead of writing: 'Don’t speak your first language', write: 'Try to always speak English and ask if you don’t know a word'. If you are feeling really brave, you can even get your students to devise a list of rules for you which you can display on the wall next to theirs.

    6. Make it challenging

    It’s great making your first lesson fun - but there’s nothing more motivating than leaving a new class and feeling like you’ve made a good decision and you are going to learn lots (and you aren’t wasting your time or money). This is especially important for adult learners.

    So, as well as getting to know each other and finding out their needs, teach them something new. This could be 10 new pieces of vocabulary, how to structure a letter or report, or a list of resources they can use at home to practice their English.