Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    The advantages of online distance learning

    By Mike Rost

    The technological component of learning is constantly growing. More and more classes are taking place online – yet rather than simply being a substitute for classroom courses, they can be blended with a classroom-based approach. This often offers students a more engaging and motivating experience. This post talks about the advantages of online learning, why teachers find it useful and why students enjoy it.

    Distance learning versus classroom courses

    Typically, there are two sets of teachers interested in experimenting with online teaching:

    • Those who are considering using distance learning courses for students who can’t attend classes.
    • Those who are looking to supplement their classroom teaching with more interactive, or personalized online components.

    Yet regardless of the category they fall into, they’ll often ask: “What can distance learning courses provide that classroom courses can’t?”.

    And this is the right question to ask. Looking at the relative advantages of online courses helps us discern what is the best use of classroom time for learning and what is the best use of online time for learning.

    Knowing this allows us to make better decisions about how and when to use online learning. Instead of simply adopting an online course, adding online components just because they look attractive, or using great technology just because it alleviates scheduling problems, we can choose them for the added value they provide.

    The strengths of classroom-based learning versus online learning

    The strengths of a classroom-based course are:

    1. Easier community building.
    2. Direct access to a live teacher for inspiration, guidance and feedback.
    3. More 'live' opportunities for communicative practice with other students.
    4. Provision of a structured schedule.

    As for the strengths of a distance learning course, the following come to mind. They:

    1. Provide easier access to course resources.
    2. Offer greater convenience for the teacher and learner, and offer flexibility in scheduling.
    3. Can be personalized – that is, teachers can cater to each student’s proficiency level and learning goals by delivering different online resources (including videos, readings, and listenings) to individual students so they can work on them in their own time.

    However, distance learning courses have some less obvious advantages, too. Distance learning courses have shown the following trends, which have completely changed the way to see and use online learning:

    Increased engagement

    Number one is the rise in engagement. A well-designed distance course is aimed directly at the individual learner: there is much more practice time and immediate feedback, particularly for listening and speaking tasks. We often find that shy students and those who feel unable to participate in a classroom environment are more willing to engage with the teacher and other students in online courses.

    Improved concentration

    Secondly, online courses improve concentration, which, as all teachers know, is a continual problem in classrooms. Rather than being directed on what to do, students working online can select what activities to engage in, for how long, and in what sequence, which helps them stay focused.

    Easier assessment

    The third advantage, which is vital for a teacher, is the ease and fluidity of tracking progress. In classrooms, it’s hard to track how students progress over a whole semester, much less in each class. In online distance learning, you get constant monitoring of how well students are doing on individual tasks and progress checks, no matter what learning management system you’re using.

    Why learners choose online courses

    We’ve seen the potential reasons teachers may incorporate distance learning materials. But why do learners choose online courses over classroom ones?

    Choice is an important aspect of – and the only way that students are going to learn is if they feel engaged. Give them choices in activities, homework, schedules, tests and even grading.

    For example, if teaching a class on human rights, in which students watch a short video and write a text, you could give students a choice of two videos, rather than directing them to watch a particular video. And in an exam, maybe offer a choice of different reading materials or essay topics to write on.

    What’s more, giving students a choice of a distance learning course over a classroom course, a blended classroom online course, or even a choice of activities can improve motivation and increase engagement. Just make sure not to overwhelm them with too many choices!