Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    The importance of diversity and inclusion in your curriculum

    By James Warwick

    Systemic racism has a negative impact on the education of many students across the world. This can start as early as preschool.

    Studies have also shown a correlation between teacher expectations and student achievement. Worryingly, these expectations can be negatively affected by racial prejudice.

    Education should be a powerful force for social change

    In recent history, various events have sparked a global uprising against systemic racism and discrimination. Protests have touched every part of society, from arts to sports to politics to education. A key demand is for real, structural change to society so that the lives of Black, Indigenous, People of Color (BIPOC) are valued as they should be.

    Mutuma Ruteere, former UN Special Rapporteur on contemporary forms of racism, “education has a central role in creating new values and attitudes and providing us with important tools for addressing deep-rooted discrimination and the legacy of historical injustices.”

    Promoting diversity and inclusion

    As we look to the future, and imagine a world we want to live in, it’s important to examine how we create these materials and courses. Our aim is to ensure that what we produce is bias-free, inclusive and actively anti-racist.

    Education will always remain a key instrument for disarming ignorance and bigotry.

    We set up an Employee Resource Group (ERG), which has created a set of principles for app authors and editors. The group’s aim is to lay the groundwork for courses that reflect all parts of a diverse society.

    The guidelines were developed by our BAME and African American ERGs. Ade Gachegua led the project alongside internal and external consultants, including the author of the , Dr. Jason Arday.

    Challenges to overcome together

    The guidelines identified five main challenges and suggested the following ways to overcome them:

    1. Underrepresentation

    Are people from a BIPOC background equally represented in educational products? The guidelines recommend that people of different ethnicities should be included in all course material and portrayed as equal to one another.

    Choosing texts and pictures which promote racial equality is also important.

    2. Exaggerated negative associations

    Negative associations are exaggerated when unfavorable characteristics or traits are linked to people of minority ethnicities again and again. This is how stereotypes are built and reinforced in the minds of learners.

    We can take steps to prevent this by choosing our language carefully, avoiding racist texts and refuting any suggestion that behavior is linked to one ethnicity more than another.

    3. Limited positive associations

    Stereotypes of all kinds can be harmful - even positive ones. The guidelines recommend including people from minority ethnicities as positive role models in all contexts, not just the ones they might be traditionally associated with.

    This way, we broaden our learners’ horizons and show them that they have the potential to succeed in any field, regardless of their background.

    4. Missing stories

    When it comes to contributing to public life, individuals from minority ethnicities are often overlooked. For example, when it comes to history, educators tend to disregard contributions from ethnic minorities.

    It’s not because their contributions are less significant, but because the long history of racism has led to their contributions to public life being more limited and deliberately overlooked.

    It’s important that educational materials include these ‘missing stories.’ This helps learners to develop a richer and more diverse view of society and its participants.

    5. The ‘problem’ frame

    Educational texts often speak about people from BIPOC backgrounds as helpless victims of their ‘own’ disadvantage. Instead, we need to view racism as a systemic, social and institutionalized problem, external to the individuals that it affects.

    Authors and editors use the guidelines and an accompanying checklist to ensure that our courses reflect all parts of a diverse society. This means that you can be confident that the classroom materials you’re using to teach your students will empower each and every one of them to reach their full potential.

    You can apply this checklist to your own teaching and resources to help you ensure that what you are covering is diverse and inclusive. Making for a more positive classroom experience for all.