Ensure international business success with language training

Samantha Ball
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Get in touch about our workplace training solutions

Five ways language can support global business growth
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."– Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by app to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – app's global research report,How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by app can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by app today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by appfor flexible language testing and certification. Empower your business for international success.

Read our blog post 'Harness the power of English for a global competitive edge'.

Learn more about our English language training

More blogs from app

  • An overhead shot of a three children with notepads, tablets and phones on the table being handled by them

    How to encourage your teenage students to become independent learners

    By Nicola Pope

    Learning is a lifelong activity regardless of age, position, or ambition. Many teachers embody this philosophy themselves – and would like nothing more than for their teenage students to develop strategies to become independent learners.

    But teachers often feel frustrated when their students rely on them too much or show a lack of motivation and focus in the classroom.

    Let’s look at how to start a project that holds your students’ attention. We’ll also go into how you can help your students practice and develop a range of English language skills at the same time.

    The benefits of starting a project that interests your students

    Group projects are motivating because they give students a common objective to work towards. The need to work as part of a team teaches teens collaboration skills, such as accountability. When learners decide on roles within their groups it soon becomes apparent just how important it is for them to be responsible and do their part.

    Project work also often encourages students to push themselves beyond their comfort zones as they try and test new skills. This is often true when learners are required to present on a topic or learn how to do something practical (like using PowerPoint or Google Slides for presentation design).
    In addition, projects can test a variety of English language and 21st century skills such as:

    • critical thinking skills (for planning and development of ideas)
    • topic/subject-specific vocabulary
    • reading and listening comprehension (for researching)
    • speaking skills (for group work)
    • creative skills (for project development and production)
    • presenting skills (for the final delivery of the project)

    Furthermore, when projects take place over several classes, students often eventually get into a routine and seek less direction from the teacher. They know what needs to be done and get on with it in their groups. Of course, you will still need to monitor and offer guidance throughout the project.

    The key elements of an independent learning project

    Find a meaningful subject matter

    First, you’ll need to start with a topic that engages your students. To discover this, put students in groups (online in breakout rooms or in the classroom) and have them work together and mind map some local, national or global problems they would like to solve. For example:

    • The local theater has closed down and they want to set up a new drama club.
    • There is a lot of pollution in the capital city and they want to help reduce it.
    • The rainforest is being deforested and they want to create awareness.

    After they have a good-sized list, instruct each group to pick something they would like to learn more about. Alternatively, if your students are unlikely to find interesting problems to solve themselves, provide them with several short-level-appropriate reading materials about topics you think will catch their attention. That way they can learn about local or international issues and choose a project focus.

    Balancing guidance and instruction

    A vital goal of this project-based approach is to encourage students to be independent. That does not mean they should have no boundaries or objectives, however.

    You’ll need to set deadlines, tell them what you expect of them, and explain how they should present their projects at the end. And depending on their levels, your students will also need a certain amount of scaffolding. You can do this using a set of questions. For example:

    1. What is the main problem you want to solve?
    2. Who does it affect?
    3. Why is it important to change?
    4. What steps could you take to solve the issue?
    5. Who could help you do this?
    6. How could we do this as a group?
    7. How can we present the issue to make people care about it?

    These questions can form the basis of the project, which can last from one to several weeks, depending on their age, level and time restraints. Adapt the questions to suit your students and the specific needs of their projects.

    Facilitating teamwork

    Encourage students to work together to plan, research and present their ideas. Set days or classes by which certain project elements must be completed. This helps ensure that the students make progress and encourages them to ask you questions if they are stuck.

    Decide whether you want to give set times during your classes to work on the project, or whether you want to dedicate entire classes to their work. Also, think about how much work should be completed in your student's own time. Their workload, level of English, and access to technology will all impact your decision.

    For example:

    • Class one: Define the problem you want to solve. Consider what you need to find out, decide on individual roles and develop an action plan. Show the teacher your progress.
    • Class two: Research your project questions and share what you find with the group. Is there anything else you need to know? Show the teacher your progress.
    • Class three: Come up with a presentation outline and begin to work on it.
    • Homework: Each work on your individual presentation section.
    • Class four: Show the teacher your progress. Practice your presentations.
    • Class five: Practice and then deliver your presentations.

    You may wish to allow students the freedom to choose how they would like to present it. Give instructions on how long you expect the presentation to be. If working remotely, collaboration tools such as Google Docs, and are excellent for facilitating teamwork.

    Here are some ways you might ask them to present:

    • a poster and presentation
    • an online presentation (e.g. using PowerPoint)
    • a website (on paper or online)
    • a video presentation
    • a theatrical production
    • a podcast episode.

    Keep in mind that the objective is to help them research, present and deliver a project in English. Check in regularly on progress and provide feedback and help whenever needed.

    While it’s important to monitor and guide them with the English language as they work, it’s also crucial to let students make decisions for themselves.