Global English proficiency insights for business leaders

Samantha Ball
Business people sat together smiling around a laptop
Reading time: 2 minutes

Are you ready to harness the power of English to drive your business forward? At ÃÛÌÒapp, we are proud to announce the release of the ÌýÃÛÌÒapp Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.

The report analyzes approximately 750,000 Versant by ÃÛÌÒapp test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.

English proficiency report insights
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Key global findings

1. Remarkable testing surge yet steady scores

English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.

2. Pronounced regional developments

While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.

3. An upswing in writing proficiency

English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.

4. Strategic focus on L&D and hiring

Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.

5. Industry-specific proficiency variability

Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.

Explore regional trends in more detail

Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.

Get access to these insights and more by downloading the full report.

Connect with our legacy

For a comprehensive view of evolving language trends, revisit our earlier reports here:

Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ÃÛÌÒapp Global English Proficiency Report 2024 today and leverage ÃÛÌÒapp’s English language testing and learning suite to support your business growth.

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  • A teacher sat with a student at his desk, the student is writing and the teacher is looking at him doing this smiling.

    7 ways to individualize your teaching

    By Andrew Walkley
    Reading time: 4 minutes

    There's no denying that tailoring your teaching to individual students is an effective strategy. However, many teachers struggle with finding the time to include teaching moments which address an individual learner's specific needs. So, what's the best way to create an individualized classroom? Andrew Walkley, co-author of Roadmap, explains the benefits of this approach and shares some techniques to ensure that every student gets the most out of your lessons.Ìý

    The best of both worlds?

    First of all, what does individualized teaching mean? It's the concept that students will learn most effectively when the activity is specific to their needs and the language they are using is appropriate for their level. This concept is sometimes seen in opposition to coursebooks and class-based learning, where students are all expected to follow the same syllabus. However, class syllabuses and coursebooks have the following benefits:

    • Providing students with common goalsÌý
    • Encouraging learners to follow an unfamiliar topic that then opens new doors of learning
    • The learning opportunities in peer-to-peer explanationÌý

    When we talk about individualized teaching in the classroom, we want to exploit the benefits of learning together while also providing opportunities for more individualized development. So, how can you, as a teacher, combine the two approaches?

    1. Involve students in choosing your route

    All classroom groups are different and made up of people from different age groups with distinct needs and interests. Roadmap can help in two ways:

    1. There is a fast and slow track. The fast track focuses on language input and speaking. The slow track has additional skills lessons at the back of the book that are thematically linked to the corresponding fast track lesson.Ìý
    2. Each lesson has a clear goal and final task. For shorter courses, get each student to choose three tasks they would definitely like to do. Based on the results, you can prioritize those lessons.

    At the start of the course, make a point of asking about students' learning priorities and then plan accordingly. Once you've completed an input and speaking lesson, you can ask the students if they want to further explore the topic through the skills lesson.

    2. Make use of tasks

    Open tasks, where students exchange their own ideas in a meaningful way, are a key part of individualized lessons. In essence, they are self-differentiating because each student will attempt to complete the task using whatever language they are able to use. In Roadmap, each of the main lessons ends with a clear task connected to a Global Scale of English (GSE) can-do statement. However, there are also lots of other speaking opportunities without a 'speaking' label (under vocabulary or reading, etc.), as well as the conversation that typically occurs in any lesson, all of which can be treated as open tasks.

    3. Give individualized feedback and then share it

    In a group setting, it's impossible to give individual feedback on every single task. However, you can give individual attention to different people throughout the lesson. Make yourself available to give students the language they need as it arises during an activity. Then, when they've completed the task, write some of these examples on the board, but leave a gap for the keywords. Elicit these keywords from other members of the class. If they can't get it, ask the student(s) you helped to explain the missing language. You might then repeat the task, but this time, pay attention to a new group.Ìý

    4. Check what vocabulary students know

    All coursebook writers and teachers make choices about what vocabulary to introduce to students. In the case of Roadmap we are guided by the GSE and teachers might like to experiment themselves using the GSE Teacher Toolkit. However, all students will have their own lexicons. You can individualize learning better by asking students to rate the words you aim to cover in a unit according to whether they know them or not. For example, 1 = it's completely new, 2 = the meaning is familiar but I don't use it, 3 = this is part of my productive vocabulary.Ìý

    5. Get students to create their own word lists and cards

    This knowledge will enable you to encourage students to focus on their individual vocabulary needs. They can reinforce learning by developing a word list or making flashcards using a web tool such as Quizlet. For new words they may have a word/collocation with an L1 translation.

    With familiar vocabulary, they could have cards with a keyword on one side and varied collocations or common examples on the other (also in English). It's worth setting aside some time in class to do this at the start of a course. If your students are engaged and motivated, it can become a regular discipline for learning new vocabulary.Ìý

    6. Ask more open questions about usage, not just meaning

    When we do vocabulary tasks from the course material in class, we can use open questions to individualize learning with the following two techniques. Firstly, as you go through the answers, rather than going in order 1 to 8, you can nominate people to give the answer that they're most unsure of and want to check. Secondly, we can ask the rest of the class open questions which focus on how words are used. For example, take these questions from different vocabulary exercises in Roadmap B1+:

    • What (other) things might you spill?
    • Why might a character in a series be killed off?
    • What (else) can you describe as reliable?
    • What can someone do to stay calm?Ìý

    You could also ask questions such as, "What's the opposite of staying calm?" or "What might you say if you spilled something?"

    When you ask these questions, you are checking meaning, but more importantly, you are also pushing students to reveal how well they know a word. Do they know the collocations of spill and reliable? Do they have the other language they might need to talk about the aspects of a TV series or help someone who is in a panic? You can then encourage students to choose how much of this potentially new language they want to add to their word lists.

    7. Provide open homework tasks and make time to share the results

    Homework is another opportunity to individualize learning. Give students a wide choice of tasks based on the material of the course or beyond, for example:

    • Choose any number of exercises they want to do from workbook materialÌý
    • Find and read one article they are interested in (in L1 or L2)
    • Write five things they want to learn how to say in English (perhaps using Google Translate)
    • Write up an interesting conversation they had in English (the conversation could be originally in L1 or L2)

    Whatever task they choose, the key is to dedicate some classroom time to discussing which homework task they did and why. Encourage them to explain their answers and what they learned through the task, and whether or not they would choose to do a similar task again.ÌýÌý

    For a more detailed introduction on how you can individualize your teaching, check out Andrew's webinar:Ìý