How to motivate and engage students with authentic video

Sue Kay
A teacher holding a tablet in a classroom with students around her also looking at the tablet smiling
Reading time: 4 minutes

Sue Kay has been an ELT materials writer for over 25 years. She is the co-author of app's Focus Second Edition and is one of the co-founders of . In this article, Sue takes us through her experience of using video in the classroom and shows us how to motivate and engage students with authentic video.

Videos are no longer a novelty

When I started teaching in the early 80s, video was a novelty in the classroom. We only had one video player for the whole school and had to book it a week in advance. There was very little published material available, but thanks to the rarity factor, the students lapped it up.

There was no problem with getting them motivated, even if the lessons accompanying the videos were not particularly exciting and consisted mainly of comprehension questions. Lucky for me, our school had a very dynamic Director of Studies who gave great teacher training sessions and I was very taken with a presentation he did on active viewing tasks.

I was, and still am, a big fan of the Communicative Approach and I embraced the more interactive video tasks enthusiastically: freeze frame and predict, watch with the sound down and guess what people are saying, listen with the screen hidden to guess the action, etc.

When I’m preparing a video lesson, I still try to include at least one of these activities because the information gap provides an ideal motivation for students to watch the video and check their ideas.

Motivating students with video
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Is video a good motivational tool to use in the classroom today?

In the old days, video could motivate and engage a class because it was something relatively new, but what about nowadays when video has gradually moved from a ‘nice-to-have’ element of new courses to a ‘must-have’?

We teachers have unlimited access to videos, either those that accompany our course or on the internet. But has this affected motivation? Has video also become harder to use as a motivating factor in the classroom?

Yes and no.

Teenagers have grown up with a smartphone in their hand. They live their lives through video - filming themselves or one another, uploading and sharing video content on TikTok or other similar platforms, accessing YouTube on a variety of devices, and even aspiring to be like the YouTubers they spend hours and hours watching.

The importance of this to the way we teach is summed up by this quote from The Age of the Image, “We can’t learn or teach what we can’t communicate – and increasingly that communication is being done through visual media.”

Video is the ideal medium for teaching 21st-century skills and visual literacy. None of my students bat an eyelid when I ask them to make a video for homework, film themselves telling an anecdote, watch a grammar explanation online, or do some online research.

But in terms of what we watch in class, our videos need to work harder than before. In my experience, students won’t tolerate boring or unnatural videos, just because they’re in English. Because they watch so many online films, documentaries and series, students are used to high production values, strong narratives and authentic material.

What makes a motivating and engaging video?

When we were writing the second edition of Focus, we were lucky enough to have access to the BBC archives. However, just because something has appeared on the BBC it doesn’t mean it is suitable for our students. In my experience, there are certain criteria that needs to be fulfilled in order to motivate and engage students with video.

The wow factor

First of all, it helps if a video has a visual wow factor. This may be an unusual setting or a location with breathtaking scenery. If there’s no visual interest, you may as well do an audio lesson. However, stunning places and incredible landscapes won’t hold the students’ interest for very long.

Relatability

There also has to be something in the video that the student can relate to their own lives. For instance, one of the clips we chose for Focus Second Edition is set in an amazing place in Turkey, popular with tourists who visit in hot air balloons. The students are unlikely to have visited this place, but to make it relatable and interesting for students, we chose an extract that focuses on the caves that older generations still inhabit, while the younger generation have moved to the nearby cities. The topic of young people leaving the countryside for the big city is a topic that will be familiar anywhere in the world.

An inspiring story

A generation that have access to endless TV series and films on demand expect a good story. While this can be an episode from a drama - it doesn’t have to be fiction. It can be an inspiring story of human achievement or any kind of human-interest story that follows a journey and has a story arc.

Social relevance

Generation Z and Alpha tend to be very socially engaged and open-minded; they want to change the world. So videos that air social issues are ideal as stimulus for discussion. For example, in Focus Second Edition we’ve included a video clip about a project that’s underway in Holland, where students can have low-priced accommodation in a Care Home in return for some help with the elderly residents. In class, we’ve used this video clip as a springboard for discussing relationships across generations.

Why are these types of video more motivating?

Videos that fulfil these criteria raise motivation in class because they facilitate more interesting lessons. If the video is visually engaging, it’s easier to write the active viewing tasks I mentioned earlier. If the topic is relatable on some level, the lesson can include personalization and discussion, which wouldn’t work if the content was so far removed from the students’ reality that they have nothing to say about it.

I’m particularly keen on videos that are engaging enough to facilitate follow-up tasks that might spark the students’ imagination and help to put them in other people’s shoes. For example, in Focus Second Edition, we’ve included a video about window cleaners on the Burj Khalifa in Dubai, the tallest building in the world.

As you can imagine, the film shots are breathtaking and have not only the wow factor but the ‘agh factor’ too for people who are afraid of heights. The presenter, Dallas, joins the experienced window cleaners, and you can’t help but hold your breath as he climbs out onto the side of the building, which is a sheer drop of 800 meters below him. No wonder he has a dry mouth.

The short clip is so engaging that the lesson practically writes itself. Here are a couple of examples of follow-up tasks that are only possible because the video holds the students’ attention and ignites their imagination:

After you watch

  • You are Dallas and you want to learn more about the daily routine of the window cleaners at the Burj Khalifa. In pairs, decide on a list of five questions you want to ask the window cleaners about their job.
  • Imagine that you are Dallas and write an article about your work experience on the tallest building in the world.

All this increased volume and choice of video is great, and video certainly still has the power to motivate our students, but I believe we teachers and materials providers need to focus more on the quality of the videos we use in class than the quantity.

Bibliography

  • Apkon, S. (2013) The Age of the Image. Farrar, Straus and Giroux
  • DLA. Digitallearningassociates.com
  • Donaghy, Kieran (2015) Film in Action. Delta Publishing
  • Goldstein, Ben. & Driver, Paul. (2015) Language Learning with Digital Video. Cambridge University Press
  • Keddie, Jamie. and .
  • Donaghy, K & Whitcher A., , ELT Teacher 2 Writer

More blogs from app

  • A woman sat outdoors reading a booklet

    Seven ways to develop independent learners

    By Richard Cleeve

    What is independent learning?

    Students who are actively involved in deciding what and how they learn are typically more engaged and motivated.

    That’s not surprising, because independent learners are extremely focused on their personal learning objectives.

    , independent learning is “a process, a method and a philosophy of education whereby a learner acquires knowledge by his or her own efforts and develops the ability for inquiry and critical evaluation."

  • A young woman taking notes in a lecture theatre, she is sat by other young people.

    Preparing your learners for university study abroad

    By Richard Cleeve

    Whether your learners are going for a single semester, academic year or an entire university course, studying abroad is an excellent opportunity for them. They’ll have the chance to discover a new culture, develop new skills and make new friends.

    University study in another country also poses several challenges. But as a teacher, you can equip them for this experience and prepare them for future academic success.

    Why study abroad?

    Most people think that studying at university is hard enough, without the added difficulty of doing it overseas. But that doesn’t stop hundreds of thousands of university students from leaving the support of family and friends and relocating to a foreign country.

    People apply to study in another country for a range of reasons. A university program abroad might offer the student better tuition and a greater promise of future employment or simply represent better value for money. And in the case of very specialist university courses, studying abroad may be the only option.

    Whatever the reason, the decision to study in a foreign country is likely to involve a high level of proficiency in another language – and more often than not, that language is English.

    A move towards English language in higher education

    There has been a significant shift in higher education in the last ten years, as many European institutions look to internationalize their programs. As a result, across Europe, we have seen a sharp growth in the number of university courses taught in English. English-taught bachelor’s programs offered by universities in the have multiplied dramatically over the last decade.

    What challenges do learners face?

    Academic skills

    There are a whole range of academic skills that students are expected to know when they start university. From research and evaluation, to note-making and referencing, many learners will enter higher education lacking many of the essential skills they require.

    Studying in a foreign language

    Not only will they have to master new skills, but they may need to do them in a second language. What’s more, even everyday things that fluent speakers may take for granted, such as understanding lectures, reading academic papers, writing essays and even socializing with new friends, will take a lot more effort if English isn’t your first language.

    Administrative issues

    There are many potential pitfalls for a student in a new academic setting. From the administrative process and campus regulations to the types of lessons and assessments, there may be a lot of differences to deal with. Even understanding the etiquette of addressing and interacting with professors can be daunting.

    Problems integrating

    Another challenge is integrating into another culture. Even if the host country is culturally similar, adapting to new surroundings is not always straightforward. There can also be a certain amount of ghettoization, where international students might stick together and remain isolated from the local student population.

    Homesickness

    for international students to deal with. Depending on how far they travel to study, your learners may be unable to return home easily, visit their families and alleviate their homesickness.

    Mental health

    Moving abroad and living in a completely new place can be very stressful and overwhelming, and many factors can exacerbate/cause . Making it harder to do day-to-day tasks, socialize and study.

    Money worries

    Without a grant or a scholarship, studying abroad can be very expensive. If your learners currently live at home with their parents, the cost of accommodation may be formidable. The higher cost of living could mean they have to look for a part-time job to supplement their income. Understanding a country's can also be confusing and hard to calculate into their budget.

    What can you do to get your students ready?

    All of the challenges mentioned above have one thing in common. If a student cannot communicate effectively, these situations can be exacerbated. Language is key, whether it’s accessing support, communicating with professors or getting to grips with a new culture.

    Here are some things you can do to help your learners prepare for university life:

    1) Put them in touch with past students

    It’s important that your learners have a clear idea of what university study abroad entails. Creating a chance for them to speak to other students who have already gone through that experience can be extremely valuable.

    Students who have returned from studying abroad can help with your learners' doubts and put their minds at rest. They might be able to provide essential advice about a specific country or university or simply tell their story. Either way, it’s a great way to reassure and encourage your learners.

    2) Use appropriate authentic content

    In preparation for your learner’s time abroad, the language course that you teach should align with their future linguistic needs. One of the main aims should be to develop the language skills required to perform successfully and confidently in their new context.

    3) Teach them academic study skills

    Think back to when you were at university and what you struggled with. Group work, presentations, critical thinking and exam skills are all things which your learners will need to be proficient in, so the more you practice them in class the better.

    4) Promote autonomous learning

    Success at university is deeply rooted in a student’s ability to work independently and develop practical self-study skills. Giving your learners more choice in the language learning process is one way to encourage autonomy.

  • A diverse group of people standing together in a group

    The importance of gender equality within learner content

    By Richard Cleeve

    Gender equality in the publishing industry

    The impact of any learning material goes far beyond its subject matter and pedagogical objectives. Everything included, from the choice of language, to the imagery, to the text and front covers, has the potential to reinforce stereotypes unintentionally. This can shape a learner’s sense of self and others around them and affect how they feel and behave in a social setting.

    A wealth of evidence suggests that early gender bias influences future inequality. It can affect career aspirations, influence the choice of school subjects and ultimately contribute to gender disparity as children grow into adults.This is a challenge for all sectors and industries across society. Guidelines have been developed for app to ensure that our materials are gender equal and showcase positive female role models.

    The guidelines are broken down into three different areas surrounding gender equality:

    1. The representation of people and characters in content

    The guidelines help to ensure that women are represented equally to men in our learning and teaching materials. This includes ensuring that women's representation does not reinforce negative stereotypes. For example, content that shows women as single parents can also present them as single parents and workers. The idea is to .

    Another common example is with regards to science materials.

    Often, when students are asked to describe a famous scientist, they describe a character similar to Albert Einstein with white hair and a white coat. Female scientists are often overlooked in this respect, and historically, they have not been given as much attention as their male counterparts.

    This type of unconscious bias is something the guidelines aim to help change. Our goal is to represent both women and men from various backgrounds across all subjects. For example, some content shows women in traditionally male roles, such as pilots, engineers and soldiers. The objective is to highlight that .

    Another issue is the objectification of women. Often, women are presented as not having agency or purpose, and too much focus is placed on their appearance, rather than their intentions, behavior and aspirations. The new guidelines set out to change this.

    2. The use of language

    Our language is gendered and therefore steeped in stereotyping. We aim to promote the use of terminology that is non-gendered. For example, using ‘police officer’, ‘firefighter’ and ‘maintenance worker’ instead of ‘policeman’, ‘fireman’ and ‘handyman’. Although this is a small change, it contributes to removing the unconscious bias surrounding jobs and professions.

    Adjectives can also play a role in perpetuating gender inequality. We often associate particular adjectives with genders. For example, words like ‘hysterical’, ‘shrill’, or ‘frumpy’ are typically used for women. Whereas men can be described as ‘assertive’, women are more likely to be seen as ‘bossy’.

    Furthermore, parallel language is something that needs to be looked at. Words like ‘girls and boys’ can be replaced with ‘students’. In this way, the guidelines are here to ensure that there is no gendering within materials. This will influence gender equality among our users.

    3. Referencing third-party content

    Another key issue involved in the material is the referencing of third-party content. For example, stories based on classic fairy tales are often used to represent certain points, and these typically show the strong male hero saving the weak female damsel in distress.

    Although these are stories that our society has grown up with, they could be more helpful in offering a gender-balanced view of society. app’s guidelines are in place to ensure that students see women and men as equals throughout the materials.

    What can teachers do to help in the classroom?

    To help fight against gender inequality, teachers can think about incorporating more female stories and role models into their lessons. For example, rather than simply focusing on Issac Newton or Albert Einstein in science class.

    At a management level, schools can be more aware of what materials they are choosing to bring in, assessing whether the content is balanced, before accepting it. These simple actions can help our learners grow up with a more balanced view of gender.