What's the most effective way to learn English?

Mike Mayor
Mike Mayor
A number of students sat at computers in a library

"What’s the most effective way to learn English?" It’s a question that has perplexed linguists for years. I see room for plenty of innovation in where it all starts - 'Ed'.

The evolution of edtech

In the seventies, reel to reel tape recorders were the latest technology. They enabled us school kids in the north of England to hear French sentences spoken by a first language speaker, rather than by an English teacher.

We looked at pictures projected onto the wall, listened to the sentences and repeated them over and over again.ÌýNot only did the audio-lingual methodology use the latest technology – but the pedagogy was also based on the 'sound' learning science of behaviorism. In a nutshell: if you repeat something often enough, it becomes automatic.

This 'drill and kill' approach to language learning has since been discredited and replaced by the communicative approach. Nevertheless, it lasted long enough to inform all of my secondary school French education.

I was considered a linguist and a grade A student. I went on to study for a French degree. But when I finally landed in France, I was unable to participate in even the most basic conversations. How effective had my language learning been?

A focus on outcomes is needed

So what is the takeaway? Publishers, entrepreneurs and edtech companies must think carefully about their products and courses. What problems are they trying to address? What outcomes are they trying to target?

It’s not enough to be innovative or novel. The shiny new toy will only engage learners for a short time if they don’t feel like they are making progress. We need to measure the impact on actual learning.

However, it is great to see so many exciting things happening in the world of edtech. For the first time, I believe we are on the cusp of delivering truly personalized learning journeys to all students –not just those who can afford individual tuition.

Many of us are developing AI that makes the learning journey adaptive, that monitors learner progress and surfaces that progress to the learner, that offers feedback on pronunciation, grammar, vocabulary, speaking and writing.

We know that feedback has a significant impact on learning. We also know that it is challenging to give feedback on spontaneous language. But this is where AI is heading and soon the vision of learners interacting with virtual tutors on various topics will be a reality.

The role of teachers in the edtech landscape

Will technology replace teachers? Unlikely. Language is a social construct. We learn languages to communicate with others – and an increasing number of language apps are partnering with online tutors and creating language communities to address this need for human interaction. But technology can supplement what the teacher does – and will be able to do so more meaningfully thanks to AI.

It can extend language learning outside of the classroom, driving faster progress. It is available 24/7.It provides learners with a safe space to practice and fail – a way to build confidence. It does not replace the teacher. Instead, it enables the teacher to be replaced in the classroom, focusing on the communicative elements of language learning that are still a challenge for apps.

Read our blog post '6 easy ways to learn English'.

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    9 English conversation mistakes to avoid

    By Mohamed Shaik

    As humans, we learn and grow through our interactions with other people. Often these encounters are centered around great conversations – rich, meaningful exchanges among a small group of people where each person actively listens and shares. Great discussions are invaluable – they enrich our understanding of people and the world around us. Socially, being someone who can engage effortlessly with others allows us to create deep friendships and gain incredible personal growth and satisfaction. In our careers, we are more effective when we work well with others – the ability to collaborate and solve problems together makes us more effective professionals and makes our businesses more successful.

    Common English conversation mistakes

    But what if you must hold a conversation in English and it is not your native language? One of the many obstacles to learning something new, like English conversation, is that it can be difficult, time-consuming and even a little scary! That’s why we put together a list of nine English conversation mistakes to avoid that apply whether you are speaking with one or several people at once. Keep these tips in mind to help you improve your interactions with people all over the world…

    1) Faking interest in the person

    One of the things that separates a conversation from a 'transaction' (such as ordering something in a restaurant) is the genuine mutual interest of each person in the other. If one isn’t interested in knowing more about the other person, neither will engage meaningfully, and the interaction will become transactional or just 'small talk'. Most people are fascinating – take the time to learn what you can about them.

    2) Discussing negative and sensitive topics

    People are more engaged and willing to share when they are relaxed and happy. Especially when you don’t know someone well, it is always better to focus on the positives – avoid both sharing your biggest troubles and bringing up topics that could be negative from a cultural, religious, political, or even personal perspective. There is always something positive to share!

    3) Trying to 'win' an argument

    Particularly when speaking with someone you don’t know well and/or someone from another country or background, it is precarious for a conversation (especially one where you are practicing your English conversation skills) to evolve into a debate or argument. It is likely that for any two people, there will be many points of disagreement, and if such differences emerge, it’s better to attempt to understand the other person’s point of view rather than to 'win' an argument. It is perfectly acceptable to agree to disagree about specific issues and move on.

    4) Disrespecting others beliefs

    If you want a great conversation, others must feel you aren’t judgmental. When someone feels their ideas and beliefs are questioned or belittled, any meaningful exchange will often shut down. Instead, try listening for understanding, and you may learn something!

    5) 'Hogging' the stage

    It is said that great actors make their fellow performers look great. It is the essence of teamwork, and the same principle applies to great conversationalists. Ask questions that allow others to be positive, confident, and maybe even a little boastful, but certainly remember to do it in a genuine way. The positive energy will be contagious!

    6) Fearing learning something unknown

    There are over seven billion people worldwide, and none are exactly like you! The greatest learning experiences are often from interactions with those who are very different from ourselves. Embrace and celebrate those differences. Allow others to share their unique perspective and journey, always keeping in mind we all share so much in common. We all want to be happy, love others, and have meaning in our lives.

    7) Trying to be someone you are not

    There’s only one person you can be, so don’t try to be someone else or something you are not. A great conversation is based on authenticity; most people can easily sense when another is not truthful or authentic. While keeping in mind all of the other rules, it’s both acceptable and expected for you to share your own journey!

    8) Monopolizing the conversation

    We’ve all been in those conversations where the other person dominates by talking incessantly. At some point, we shut down, just waiting for it to end. Active listening and learning ceases. Engagement requires participation from both parties – don’t hold back from sharing, but at the same time, don’t be that person who dominates and effectively shuts down that engagement.

    9) Focusing on superficial topics

    What separates a great conversation from 'small talk' is the meaningful nature of the dialog. Talking about the weather doesn’t elicit much other than maybe politeness. A great conversationalist elicits meaningful thoughts from others, and those come from purposeful questions. People love to think; asking them something that requires thoughtfulness deepens the conversation's value and strengthens the relationship between the parties.

  • An image of Max Kortakul, a man with dark hair, glasses and black shirt holding a microphone

    How English can help make a successful business

    By Mohamed Shaik

    In today's commercial world, proficiency in English can significantly set a successful business apart from those challenged by communication barriers. English acts as a bridge to international markets, enabling businesses to establish worldwide partnerships and connect with a broader audience.

    Effective use of English can amplify marketing strategies, enhance customer engagement, and simplify and manage the complexities of legal and financial dealings across different countries. Let's explore an example where English proficiency has been instrumental in a business's success.

    Max Kortrakul, the dynamic CEO and co-founder of the company , has become a pivotal figure in the business world spearheading innovation within Thailand's thriving stock investment scene. His mobile application, a beacon for stock investors in the region, encapsulates the surge of technology start-ups that Southeast Asia is witnessing. With the prestigious under its belt in 2014, StockRadars exemplifies the caliber of start-ups emerging from this vibrant corner of the world.

    In 2015, Southeast Asia's tech industry saw an unprecedented influx of deals, and as projected by a fascinatingÌý, the internet economy is poised to soar, potentially amassing a staggering US$200 billion annually over the course of the next decade. Amidst this digital gold rush, Max unearths his entrepreneurial saga – from seducing investors with a mere concept, to architecting a budding enterprise with English as a critical cog in reaching an impressive valuation of US$15 million.

    The genesis of a pioneering app for stock investors

    Eager to democratize the daunting task and practice of stock investing, Max identified a crucial void in the market – intuitive and user-friendly analytical tools. "Investment should be accessible. My vision was to demystify the stock market terrain for both myself and the wider audience in Thailand" he reflects. StockRadars embodies this ethos, distilling complex market data into streamlined, actionable insights, accessible right from your smartphone.

    From sleepless nights to a sound business proposition

    Max was burning the midnight oil when inspiration struck - that unshakable idea that jolts you awake at 3 a.m. Consumed by potential, he channelled all his energy and focus into writing and crafting the app. "It's about conviction and the audacity to give life to your concept," Max states. "Some ideas propel you into the celebrated ; others are stepping stones to the next big venture."

    The art of engaging investors

    Successful fundraising transcends mere numbers. For Max, it hinged on substantiating his commitment and the sweat equity he poured into StockRadars. "Investors bet on people, not just ideas" he states. Presenting the app as a tool that could help alleviate risk and simplify stock market investment was key to unlocking investor confidence.

    Tackling pitchroom anxieties

    "I shunned the notion of insignificance," Max admits. Being from a region sparse in tech success stories, he focused on his personal goals and conviction to succeed rather than his country’s size.

    Navigating the pitch in English could intimidate, but Max was a proponent of simplicity over jargon. His prior stint in an IT firm in Vietnam had polished his own English skills and vocabulary, a skill he used to his advantage.

    Multicultural mindsets driving innovation

    Working in diverse environments has broadened Max's horizons, teaching him the value of "English variants" in seamless communication. "Diversity shapes our business ideology" notes Max. Interns from Nepal and England have enriched StockRadars, bringing distinct perspectives to the table and fuelling innovation.

    The language of opportunity

    "English is the connective tissue in the global business landscape" Max asserts, underscoring its significance in multiplying prospects and fostering networks. With Southeast Asia becoming a fertile ground for tech start-ups, English proficiency is not just an asset; it's a gateway to turning start-up visions into tangible successes.

    Why is English so important in business?

    In today's global economy, where over 1.5 billion people speak English, it serves as a crucial tool enabling cross-border collaborations and partnerships.

    For successful entrepreneurs, like Max, proficiency in English is not merely an academic accomplishment but a strategic business tool that enables effective communication across diverse cultures and geographic boundaries. It breaks down barriers, allowing businesses to access and engage with international clients, partners and investors effortlessly.

    In settings where colleagues of diverse nationalities meet, English is the shared language that promotes effective communication and understanding, boosting workflow efficiency and fostering workplace inclusivity. Whether it's negotiating deals, drafting contracts, or conducting marketing campaigns, English proficiency is essential, enhancing professional capabilities across various sectors.

    Therefore, speaking and mastering English is not merely a skill but a critical asset, increasing occupational prospects and driving careers and business success in a world where many professionals consider it the language of global business.

    This linguistic skill enhances understanding of global market trends and consumer demands, fostering opportunities for collaboration and innovation. Furthermore, English is the predominant language of the Internet, digital marketing and global trade agreements, making it indispensable for businesses aiming to develop and capitalise on e-commerce and digital platforms.

    In essence, for many business professionals, English is more than a language; it is a catalyst for business expansion, innovation and competitive edge in the increasingly interconnected global economy.

    Ensure your own business success

    Are you an aspiring business maverick? Amplify your reach, unlock investment opportunities, and join the ranks of elite companies and start-ups like StockRadars. The trajectory to success starts with a single step - and sometimes, that crucial step is mastering the English language.

    Unlock the doors to global success with ÃÛÌÒapp's Business English Courses. Whether you're an emerging entrepreneur keen to pitch your next big idea with confidence or a seasoned professional looking to enhance your own knowledge and communication in the international market, our courses are designed to refine you or your students business English language skills.

    Read our other posts on workplace English, such as 'Cutting through corporateÌýEnglish: Clearer alternatives toÌýbusinessÌýjargon' and 'Ways language training can transform your business'.