Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." Some startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. A growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

Read our blog posts 'Build success beyond the classroom: Critical thinking and assessment' and 'Talking technology: Teaching 21st century communication strategies'.

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    The importance of teachers professional development

    By Richard Cleeve

    There’s the saying, “There are two types of teachers with 20 years of teaching experience: the first are those with 20 years of experience and the second are those with one year’s experience repeated 20 times.”

    Some believe most teachers want to be the first kind of teacher – constantly evolving throughout their careers – rather than repeating the same classes. Additionally, taking professional development courses can help us reach these new heights.

    Doctors, engineers, lawyers and other professionals regularly have to seek training opportunities. This enables them to keep up to date with the latest technologies, innovations and changes in the wider world. It could be argued that teachers are no different.

    Benefits of professional development training

    There are several benefits to continued professional training for teachers. For instance, there’s always something new to learn as developments are happening regularly in the world of ELT. Whether it’s innovations in ed-tech, new research into how we learn languages or a new pedagogy, certain courses can help bring you up to speed with these!

    Undertaking further training will help you to deepen your knowledge and widen your expertise. So rather than simply repeating the same method of teaching a grammar point over again, you’ll learn new approaches. In turn, you’ll be better equipped to find the tools that work to help your students reach their learning goals.

    Another great thing about professional development is that it can lead to career progression and promotion. There are a number of courses that you can take to develop not only skills for teaching, but other roles in the ELT industry.
    For example, you can train to become a director of studies, specialize in business or academic English, or enter ELT publishing or management. There are many options to explore through further education!

    New trends in English language teaching

    To be the best teachers we can be, it's important to be aware of new trends in the field of ELT. Some of the latest ones include:

    Hybrid learning

    Gaining popularity in recent years, hybrid learning is an approach to teaching. Specifically, it involves some students attending class in person, while others join the class virtually from home. This means that teachers must be prepared to simultaneously teach both students in person and online.

    Flipped classroom

    A flipped classroom means students are introduced to content at home. Often teachers introduce this via videos and then practice working through the new knowledge in class. This is the opposite of the more traditional method where they are given new content at school, and complete assignments independently at home.

    Bite-sized learning

    One method of teaching that has become more common is bite-sized learning. For example, breaking down information into smaller chunks instead of having learners listen to long, uninterrupted sessions, and this helps students absorb information and keeps them engaged.

    If you’re not already familiar with these, there are lots of professional development courses that teach you how to use them in your classroom.

    Formal qualifications in ELT

    So what courses can you take? Here are some of the most common courses you can take for English language teaching.

    • CELTA (Certificate in Teaching English to Speakers of Other Languages) - Cambridge’s Level 5 qualification is an internationally recognized ELT course. While this certificate focuses on teaching adults, language academies accept it for both adults and young learners.
    • Trinity CertTESOL (Certificate in Teaching English to Speakers of Other Languages) - Like the CELTA, the Level 5 course is designed for people with little or no English teaching experience.
    • Trinity CertPT (Certificate for Practising Teachers) - Trinity’s Level 6 is designed for teachers who have already been teaching for a minimum of six months. It aims to support teachers' further development and help them improve their teaching practice.
    • DELTA (Diploma in Teaching English to Speakers of Other Languages) - Cambridge’s provides professional development for teachers with at least one year’s experience. This level 7 qualification is also designed for those who want to progress into more senior roles such as head of English and teacher training.
    • Trinity DipTESOL (Diploma in Teaching English to Speakers of Other Languages) - Trinity’s is designed for teachers who have reached a stage in their career where they’d like to progress to a more senior level. Like the DELTA, it’s an internationally respected level 7 qualification for experienced TEFL teachers.
    • Master’s degree - Master’s studies in English Language Teaching, TESOL, or applied linguistics, are great options to reach a more senior level in your career. Most people take them to become a director of studies or reach a management position.
    • Specialized courses - If there’s an area of teaching that you’d like to specialize in, plenty of short courses cover a range of topics. These include teaching online, teaching with technology, teaching business English and teaching very young children. Check out , or to see what they offer.

    If you’re unable to take a formal course, sharing ideas with colleagues is a great way to create professional development opportunities. You could exchange lesson plans and ask for feedback or input. There are plenty of podcasts, webinars and social media groups for teachers where you can find great tips and ideas from fellow teachers worldwide.

    Whichever route you decide, remember that learning is a lifelong journey – not only for your students but for yourself too! There are always new things to discover that will help you develop as a teacher.

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    English for employability: What will jobs be like in the future

    By Nicola Pope

    What do driverless car engineers, telemedicine physicians and podcast producers have in common? About 10 years ago . They are representative of a new technology-driven marketplace, which is evolving faster than employers, governments and education institutions can keep up.

    As new jobs appear, others fall by the wayside. Today, it’s estimated that up to with currently available technology. Routine jobs like data entry specialists, proofreaders, and even market research analysts are especially at risk of becoming redundant within the next 5 to 10 years. Globally, that means between 400 and 800 million workers could be displaced by automation technology by 2030, according to McKinsey.

    Moreover, will need to work in areas that do not exist in the current market. The question is, what can we do to prepare learners for a future when we have no idea what jobs they’ll be doing? Mike Mayor and Tim Goodier discuss this uncertain future and explain why English for employability is such a hot topic right now.

    A rising level of English and employer expectations

    Mike Mayor, Director of the Global Scale of English at app, explains that while he believes employability has always been a factor in English language education, it has become more important and more of a focus for students looking to enter the workforce.

    “Expectations of employers have risen as proficiency in English language, in general, has risen around the world,” he says. “They’re now looking for more precise skills.”

    Tim Goodier, Head of Academic Development at Eurocentres, agrees. He explains that English language education is primarily about improving communication and soft skills – which is key for the jobs of 2030 and beyond.

    “There’s a convergence of skills training for the workplace and language skills training,” Tim says. “The Common European Framework of Reference (CEFR) has recognized and, in many ways, given a roadmap for looking into how to develop soft skills and skills for employability by fleshing out its existing scheme – especially to look at things like mediation skills.”

    How the Global Scale of English and CEFR have surfaced employability skills

    TheGlobal Scale of English (GSE) is recognizing this increasing prominence of English for employability. Mike explains that it’s doing this “by taking the common European framework and extending it out into language descriptors which are specific for the workplace.”

    In developing a set of learning objectives for professional learners, Mike and his team have given teachers more can-do statements. “They are able to create curricula and lessons around specific business skills,” he says.

    Tim comments that one of the most interesting things about the GSE is that it links can-do statements to key professions, which he explains “is another extension of what these can-do statements can be used for – and viewing competencies as unlocking opportunity.”

    Showing how these skills and competencies relate to the real world of work can be a strong motivating factor for learners.

    He says that teachers need to visualize what success will look like in communication “and then from there develop activities in the classroom that are authentic.” At the same time, he says that activities should be personalized by “using the learners’ own interests and adapting the course as much as possible to their future goals.”

    Preparing students for the future workplace

    Speaking on the role of publishing in English for employability, Mike says:

    “I would say as course book creators we actually incorporate a lot of these skills into our materials, but… I think we could do to push it a little further.”

    In Mike’s view, educators need to do more than teach the skills, they need to raise awareness of their context. In other words why these skills are important and how they will help them in authentic situations both in and out of the work environment.

    Beyond teaching the language itself, he says publishers should be helping teachers ask:

    • Are the students participating fairly in group discussions?
    • Are the students actively listening?
    • Are they interrupting politely?

    These skills “don’t come naturally, and so just to begin raising awareness would be an added value,” he says.

    Future skills: careers in 2030

    In the same way we didn’t know that driverless cars would become a reality 10 years ago, we cannot say with absolute certainty which professions will arise and which will disappear. However, using tools like the GSE teacher toolkit, we can help our students develop the language and soft skills they need to navigate an ever-shifting job market. The future is an exciting place, let’s help our learners prepare themselves!

    Watch the full interview with Mike and Tim below:

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    Technostress affects people in different ways. I resonate with Chiapetta’s (2017) definition:

    “Technostress is a syndrome that occurs when the person, subjected to information overload and continuous contact with most digital devices, develops a state of stress.”

    This explanation isn’t limited to any particular symptoms. However, most of us can relate to being over-exposed to technological devices – especially in the past year. Consequently, I imagine many people have experienced some symptoms of technostress as a result.

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    While the symptoms of technostress differ, there are a number of common experiences. Perhaps you obsessively check social media, or struggle to focus on everyday tasks. Or maybe you feel demotivated and low in mood. You might find yourself overly focused on getting the latest technology. Or you might be actively avoiding or feeling anxious about using technology.

    Why should we be concerned about technostress?

    People are adaptable, it’s part of our biology, but if change happens too quickly, we experience symptoms of stress. And, in our modern, continuously busy culture, it can be easy to assume something is wrong with us if we feel we can’t cope with technology. It can feel like we’re failing because we’re not focusing or achieving enough. We might also feel stupid for not understanding how a piece of software works.

    In response, we need to find ways to relieve that stress and return to a more restful state.

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    2. Limit your exposure – If you can’t switch off completely for whatever reason, then maybe rationing your exposure to devices is key. Time and limit your time on devices, taking regular breaks away. If you struggle to pull yourself away, there are apps and device functions that can restrict access for you.
    3. Only use with a purpose – Before you start using technology, ask yourself: “What am I using this for?”. Study? Research? Or is it just out of boredom? If you haven’t got a set aim or goal, then you are likely to mindlessly scroll and get pulled into the vast information overload of social media and the web. Try to avoid this by having a set aim/goal when using technology.