Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." ÌýSome startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. ÌýA growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

More blogs from ÃÛÌÒapp

  • A man smiling in a coffee shop, with a coffee in one hand and paying for it with his card in the other

    Studying in the UK: A students' guide to budgeting

    By ÃÛÌÒapp Languages

    Studying at a UK university can be an amazing experience, but it comes with financial obligations. If you're thinking about studying abroad, it's essential to thoroughly research the cost of living in the UK and create a budget that works for you.

    We’ve created a simple guide to help you get an idea what to think about when it comes to researching the living expenses in the UK for international students. To make sure you're prepared before you head off to the UK.

    Consider all costs

    As you prepare for your trip abroad, there are various expenses you'll have to pay for before leaving your country. These one-time expenses include fees for a UK student visa, university fees for international students, and course materials.

    Although these costs can be significant, it's important to include them in your budgeting.

    Recurring expenses

    After moving to the UK, you will have regular expenses to take care of such as rent, transportation, household and phone bills. These expenses remain consistent throughout the year and can be easily planned for.

    Unplanned expenses

    As an international student in the UK, you may face various living expenses that can vary based on your individual circumstances.

    For example, If you often travel on weekends or spend a lot of time going out with your friends, it's best to overestimate those expenses.

    It's important to consider your expenses for socializing, shopping for clothes, and pursuing hobbies. If you have a limited budget, it's crucial to monitor these expenses closely.

    Researching the cost of living in your area

    If you're planning to study in the UK, keep in mind that the cost of living will depend on your location. Living in a big city versus a small town can result in significantly different accommodation costs.

    For instance, the average one-bedroom rental can range from £1100 in a smaller city like Oxford to £1,695 in metropolitan London.

    If walking isn't an option for you, then you should consider budgeting for transportation. In Glasgow, a monthly pass for public transportation costs £63, while in Manchester, it will cost you £74.

    If you're someone who likes to stay active and exercise, you may also need to account for workout costs. Even with student discounts, joining the university gym in Cambridge will cost students about £35 per month, compared to £22 at the on-campus facilities in Leeds.

    Where to find local information

    Before deciding where to study, it's important to research the cost of living in different cities and regions to ensure it fits within your budget due to the variation in costs.

    Do you know any international students who have studied at the university you plan to attend? Or is there a student organization you can contact for information?

    Reaching out to current students can provide insight into their daily expenses and they might even offer great tips on where to find good deals or places to avoid.

    The cost of student housing varies based on the type of accommodation you prefer. Are you interested in living on campus, renting your own place, or sharing with fellow students off campus? Most schools provide comprehensive details about housing options, including contact information for potential roommates, landlords, or homestay families.

    Handy tip:

    To help with budgeting as a student in the UK, you can use a like the one provided by the Universities and Colleges Admission Service (UCAS).

    The calculator also offers the convenience of selecting your school from a list for accurate local costs.

    Part-time UK jobs for international students

    With all these expenses, a bit of extra income would be helpful for any student. One possible way to supplement your finances during your studies is through tutoring. You can consider tutoring children or your fellow students at the university. It's important to note that international students are allowed to work up to 20 hours per week during the school year while on a student visa.

    Your university's career center can assist you in finding part-time work opportunities, especially if you are looking to gain experience in your field of study. Maybe you're looking to work in a pub or restaurant to improve your English skills and experience the local culture.

    Scholarships are available for both undergraduate and postgraduate studies, either directly from universities or through government initiatives. Non-EU nationals seeking postgraduate studies can apply for .

    An example of a student budget

    Although it may seem overwhelming, estimating your cost of living only requires a few calculations. Simply add up your fixed and variable expenses, as you would if you were living in your home country.

    As a helpful reference, we have provided an example of a monthly budget for a student living in Nottingham. The budget is calculated using average spending data obtained from a UK student budget calculator.

    Item

    Cost

    Rental apartment

    £385

    Transportation (monthly pass with student discount)

    £49

    Utility bills (electricity, gas, water, etc)

    £46

    Gym membership (university gym)

    £23

    Phone and internet

    £27

    Grocery shopping

    £73

    Bank fees

    £30

    Clothes and personal items

    £50

    Takeaway and eating out

    £70

    Total

    £753

    It's common to come across discounts for students, like deals on food at campus eateries, special phone plans, or lower prices at certain shops and restaurants.

    Don't miss out on these opportunities and make sure to ask about them. Keep in mind that this budget doesn't cover expenses for shopping or hobbies, so take those into account based on your individual situation.

    If you're able to work while studying abroad, it can help ease some of the financial strain. UK residents who require additional support may be eligible for .

    There are lots of regarding financing and budgeting whilst abroad, so make sure to do your research and check them out.

  • A teacher stood in front of a classroom of students sat at their desks

    5 ways to deal with mixed ability students in secondary classes

    By Anna Roslaniec

    No two teenagers are the same. Within all of our classes there tends to be not only a range of English proficiency levels, but also general learning styles, maturity, motivation, and personalities. This diversity can bring some challenges, but also opportunities to vary your classroom activities and teaching methodology.

    Here are some ways to help deal with mixed-ability classes and ensure all your students experience success in their language learning journeys.

    Ìý

  • A woman holding a tablet stood in a server room

    The role of AI in English assessment

    By Jennifer Manning

    Digital assessment is becoming more and more widespread in recent years. But what’s the role of digital assessment in teaching today? We’d like to give you some insight into digital assessment and automated scoring.

    Just a few years ago, there may have been doubts about the role of AI in English assessment and the ability of a computer to score language tests accurately. But today, thousands of teachers worldwide use automated language tests to assess their students’ language proficiency.

    For example, ÃÛÌÒapp’s suite of Versant tests have been delivering automated language assessments for nearly 25 years. And since its launch in 1996, over 350 million tests have been scored. The same technology is used in ÃÛÌÒapp’s Benchmark and Level tests.

    So what makes automated scoring systems so reliable?

    Huge data sets of exam answers and results are used to train artificial intelligence machine learning technology to score English tests the same way that human markers do. This way, we’re not replacing human judgment; we’re just teaching computers to replicate it.

    Of course, computers are much more efficient than humans. They don’t mind monotonous work and don’t make mistakes (the standard marking error of an AI-scored test is lower than that of a human-scored test). So we can get unbiased, accurate, and consistent scores.

    The top benefits of automated scoring are speed, reliability, flexibility, and free from bias.

    Speed

    The main advantage computers have over humans is that they can quickly process complex information. Digital assessments can often provide an instant score turnaround. We can get accurate, reliable results within minutes. And that’s not just for multiple-choice answers but complex responses, too.

    The benefit for teachers and institutions is that they can have hundreds, thousands, or tens of thousands of learners taking a test simultaneously and instantly receive a score.

    The sooner you have scores, the sooner you can make decisions about placement and students’ language level or benchmark a learner’s strengths and weaknesses and make adjustments to learning that drive improvement and progress.

    Flexibility

    The next biggest benefit of digital assessment is flexible delivery models. This has become increasingly more important since online learning has become more prominent.

    Accessibility became key: how can your institution provide access to assessment for your learners, if you can’t deliver tests on school premises?

    The answer is digital assessment.

    For example, Versant, our web-based test can be delivered online or offline, on-site or off-site. All test-takers need is a computer and a headset with a microphone. They can take the test anywhere, any time of day, any day of the week, making it very flexible to fit into someone's schedule or situation.Ìý

    Free from bias

    Impartiality is another important benefit of AI-based scoring. The AI engine used to score digital proficiency tests is completely free from bias. It doesn’t get tired, and it doesn’t have good and bad days like human markers do. And it doesn’t have a personality.

    While some human markers are more generous and others are more strict, AI is always equally fair. Thanks to this, automated scoring provides consistent, standardized scores, no matter who’s taking the test.

    If you’re testing students from around the world, with different backgrounds, they will be scored solely on their level of English, in a perfectly objective way.

    Additional benefits of automated scoring are security and cost.

    Security

    Digital assessments are more difficult to monitor than in-person tests, so security is a valid concern. One way to deal with this is remote monitoring.

    Remote proctoring adds an extra layer of security, so test administrators can be confident that learners taking the test from home don’t cheat.

    For example, our software captures a video of test takers, and the AI detection system automatically flags suspicious test-taker behavior. Test administrators can access the video anytime for audits and reviews, and easily find suspicious segments highlighted by our AI.

    Here are a few examples of suspicious behavior that our system might flag:

    Image monitoring:

    • A different face or multiple faces appearing in the frame
    • Camera blocked

    Browser monitoring:

    • Navigating away from the test window or changing tabs multiple times

    Video monitoring:

    • Test taker moving out of camera view
    • More than one person in the camera view
    • Looking away from the camera multiple times

    Cost

    Last but not least, the cost of automated English certifications are a benefit. Indeed, automated scoring can be a more cost-effective way of monitoring tests, primarily because it saves time and resources.

    ÃÛÌÒapp English proficiency assessments are highly scalable and don’t require extra time from human scorers, no matter how many test-takers you have.

    Plus, there’s no need to spend time and money on training markers or purchasing equipment.

    AI is helping to lead the way with efficient, accessible, fair and cost-effective English test marking/management. Given time it should develop even further, becoming even more advanced and being of even more help within the world of English language learning and assessments.Ìý