Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." Some startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. A growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

More blogs from app

  • A woman teaching in front of a laptop with a noteboard behind her

    Implications for educators on fostering student success

    By Belgin Elmas
    Reading time: 5 minutes

    app’s recent report, “How English empowers your tomorrow,” carries significant implications for educators. It underlines that increased English proficiency correlates with improved economic and social outcomes. Educational institutions play a crucial role in preparing students for professional success, employing various pedagogical approaches and teaching methods to meet the diverse needs of learners across universities, colleges and schools. However, the main unfortunate result of the report for educators is the argument that learners are leaving formal education without the essential skills required to achieve these better outcomes.

    Furthermore, as stated in the report, many of them are not lucky enough to be adequately equipped for the demands of their professional roles as they continue their careers. This emphasizes educators’ underlying responsibility to critically evaluate their teaching and assessment methods to ensure their students are effectively prepared for real-world challenges, especially as they transition into higher education where the stakes for academic and professional success are significantly elevated.

    The data of the report comes from five countries, and while Turkey is not one of them, many of the findings are still relevant to the English language education system in Turkey. Given the significant investment of time and effort, with foreign language education starting in the second grade for the majority of students in the Ministry of National Education schools, better outcomes would be expected in mastering the global language.

    Numerous reasons contributing to this failure could be listed but I would put the perception of how language is defined, taught and assessed within the education system in first place. English language classes are generally approached as “subjects to be taught” at schools, and rather than focusing on finding ways of improving learners’ skills in the foreign language, the curriculum includes “topics to be covered” with a heavy focus on grammar and vocabulary.

    This, of course, extends to assessment practices, and the cycle continues primarily with teaching and assessing grammar and vocabulary proficiency. Participants in app’s report claim the heavy emphasis on teaching grammar and vocabulary, and not having enough opportunities to practice the language both inside and outside the classroom, as the three primary factors contributing to their lack of communication skills. If this was asked to Turkish learners, it’s highly likely that we would get the exact same three top reasons. The implication for educators here is very explicit: we must first revisit the definition of what “knowing a language is” and align our definition with our teaching and assessment methodology. What use is knowing a language without being able to communicate with it?

    New opportunities needed for practice

    Another clear implication for learners’ lack of opportunities to use the target language both in and outside the classroom is evident; teachers must refrain from dominating classroom discourse and instead create opportunities for learners to actively engage with the language. Recognizing common learning barriers in this context is crucial, as these barriers can significantly hinder students' ability to practice language skills effectively in corporate settings, professional development, and adult learning environments. Especially in a foreign language context, like in Turkey, this would gain even more importance for the students who lack opportunities to practice their target language in their daily lives.

    Understanding different learning styles is essential in this process, as it allows teachers to design engagement strategies that accommodate visual, kinaesthetic, or auditory learning preferences, thus addressing the limitations and specific needs of individual learners. Teachers, who are reported to dominate 80% of class time with their own talk, have the primary responsibility for this issue. These teachers, which refers to the majority, should monitor themselves to ensure they are creating opportunities for active participation and language practice for their students.

    Encouraging the learning process as an everyday habit

    Students seem to need guidance for practicing the language not only inside but also outside the classroom to improve their proficiency, where external factors such as limited access to resources and environmental distractions can significantly hinder their ability to learn. Integrating technology into education and guiding students to continue their learning beyond classroom settings would undoubtedly be valuable advice. Language learning apps and especially social media can empower students to engage with the language in creative and meaningful ways, addressing extrinsic barriers by providing access to resources and support that overcome the lack of support from teachers or peers and environmental distractions.

    Being able to function in a foreign language, such as negotiating, giving opinions, and making suggestions, were indicated as areas where the gap exists between what is needed and what students possess in language skills. Such a result would again require a shift towards more communicative and task-based language teaching approaches, giving opportunities for students to exercise these skills not only in professional but also in academic and social contexts.

    Raising awareness among students about the benefits of language proficiency can be suggested as another implication that will also inspire them. Aligning educational curricula with real-life needs and raising awareness of both students and teachers about the rationale behind it is crucial for helping students set their own goals more accurately while their teachers guide them with realistic expectations.

    Understanding motivational learning barriers

    "I didn’t feel as if I was making progress" was one of the barriers participants indicated was stopping them from achieving greater proficiency, highlighting an emotional learning barrier that stems from internal challenges such as peer pressure and resistance to change. This gives another implication for assisting students to recognize and appreciate how much they have achieved in their learning process and how much more there is to achieve. Additionally, motivational barriers play a significant role, as they reflect the obstacles that arise from losing curiosity and desire for learning, leading to students missing classes or refusing to take courses. The Global Scale of English (GSE) is definitely a valuable tool to track learner progress by providing a concrete framework and by improving their confidence, thereby helping to overcome both emotional and motivational barriers.

    In conclusion, while the list of implications for educators might be enhanced, the most significant suggestion lies in reconsidering our perception of language learning and proficiency. This shift in perspective will have a great impact on all aspects of language education, particularly teaching and assessment methodologies. Embracing this new understanding of language teaching will not only enhance the effectiveness of language education but also better prepare learners for real-world language use and interaction and better life conditions.

  • A group of business people sat in a board room talking

    Ensure international business success with language training

    By Samantha Ball
    Reading time: 7 minutes

    As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

    The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

  • Friends walking outdoors chatting to eachother

    Understanding dialects in the English language

    By
    Reading time: 7 minutes

    Language reflects the diversity of human culture and society. Among its most fascinating parts are dialects, regional or social varieties of a language distinguished by pronunciation, grammar and vocabulary. Dialects are the heartbeat of a language, pulsing with the rich stories, traditions and identities of those who speak them.

    Understanding a language and dialect, and its significance, can enrich the learning experience for language learners, offering a deeper appreciation of a language and its speakers. Dialects are not just variations within a language; they are often considered separate entities, each with its own rich history and cultural significance, highlighting the complexity and diversity of linguistic expression.

    What exactly is a regional dialect?

    At its core, a dialect is a variation of a language spoken by a particular group of people. However, the distinction between dialects and a different language can often be subjective. These variations can occur due to geographical, social class, ethnic, or historical reasons. While all speakers of a language share the same basic grammar rules and vocabulary, those speaking different dialects might use unique words and slang or have distinct pronunciations, highlighting the lack of an objective difference between dialects and languages.

    For instance, British and American English are two dialects of the English language that are mutually intelligible, meaning speakers of either dialect can understand, and be understood, by the other. They share the same foundational grammar and most of the core vocabulary but differ in pronunciation, spelling, and some aspects of vocabulary and idioms. Similarly, within Britain or the United States, there are numerous regional dialects (e.g., Yorkshire English, Southern American English) that further showcase the diversity within a single language. Some of these dialects are considered by their speakers to be distinct languages, emphasizing the complex nature of linguistic identity and classification.

    What is an example of a dialect?

    An example of dialect variation can be seen in the Italian language, which boasts a wide range of regional dialects, showcasing linguistic diversity with multiple dialects spoken across Italy.

    For example, the Tuscan dialect has historically been recognized as the basis for standard Italian, largely due to its use in influential literature. However, other dialects from regions like Sicily or Lombardy vary significantly from Tuscan Italian in terms of pronunciation, vocabulary and syntax, reflecting the diverse cultural landscapes and histories of Italy’s regions.

    Another example of this variation of dialect within a single language is found in the United Kingdom. For instance, the Cockney dialect, originating from London’s East End, is renowned for its rhyming slang and distinct vowel sounds, serving as a prime example of spoken dialects that emphasize the importance of oral tradition. Contrastingly, the Geordie dialect, native to Newcastle and the surrounding areas, boasts an entirely different set of vocabulary, pronunciation patterns, and even grammatical structures, further highlighting the diverse range of spoken dialects within the standard English language.

    What is the difference between a dialect and an accent?

    The distinction between a dialect and an accent is subtle yet significant. An accent relates solely to differences in pronunciation - the distinct manner in which people say words, often influenced by unique speech patterns that can vary significantly across different languages and regions.

    In contrast, a dialect encompasses not only pronunciation and accent but also includes specific grammar and vocabulary. Accents can be a component of a dialect, but dialects offer a broader spectrum of linguistic variety, including lexical and grammatical differences.

    For instance, someone might speak English with a Scottish accent but use the same grammatical structures and vocabulary as an English speaker from London; however, Scots, a variety spoken in Scotland, is considered a dialect (or even a separate, distinct language, by some) because it possesses unique grammar, vocabulary and pronunciation.

    Why are different dialects important?

    Dialects are more than just linguistic variations; they are windows into communities' cultural and social fabric. They carry with them histories, traditions and the identity of their speakers. Some dialects are even considered 'distinct languages' by their speakers, highlighting the deep cultural significance of these linguistic forms. Learning about dialects, including regional dialects, can thus offer insights into:

    • Cultural contexts: Understanding the dialects of a language, especially regional dialects, can provide language learners with a richer cultural understanding and a more nuanced perspective of the language’s speakers. This exploration into regional dialects reveals the arbitrary distinction between 'standard' and 'nonstandard' dialects, which is often based on social, political, cultural, or historical considerations.
    • Social dynamics: Dialects can reflect social distinctions, historical migrations and contact with other languages, offering clues about social hierarchies, historical conflicts and integrations.
    • Language evolution: Studying dialects reveals how languages change over time, adapting to societies' needs, migrations and innovations.