Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." ÌýSome startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. ÌýA growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

More blogs from ÃÛÌÒapp

  • Two young people looking over phone together in a room with large wooden cabinets

    Teaching teens: 3 ways to embrace mobile phones in class

    By ÃÛÌÒapp Languages

    Teaching teenagers can be a rewarding yet challenging experience.

    When planning classes, we need to consider the environment in which the students are growing up. Most of our teenage students do not know a life without the internet, instant messaging or Google.

    Commonly referred to as Ìý(or Gen Z), they are the most tech-savvy generation to date; this should be reflected in how we teach them.

    However, not all of us have access to computer labs, interactive whiteboards or class tablets. But there is something that many of our teens bring to class in their pockets and bags every day.

    You’ve guessed it - a phone.

    By bringing students’ phones into your classes, you can bridge the technology gap between the learners and the curriculum, keep them engaged for longer and make them feel more empowered at the same time.

    Here are four low-tech activities that use phones in class.

    1. Review target language with your very own quizzes

    Activity requirements: one phone per student (or group of students) and a pre-made quiz.

    is an app designed to help you create quizzes online, which can be a fun, engaging way to challenge your learners in the classroom.

    Quizzes are an ideal activity to use at the start of a class to recycle previous vocabulary or to pre-teach new language.

    For example, you could choose 10 British English phrases or idioms. Write a series of four possible definitions for each word, phrase, or idiom (with only one correct answer).

    In class, ask your students to take out their phones, find the app, and link to the quiz.

    Tell the students that they must vote for the definition they think is correct. They can keep track of their scores directly on the app while competing with their friends.

    Not only will it immediately engage your learners and help them interact with what’s being learned, but they’ll also have a lot of fun.

    2. Become expert translators using Google Translate

    Activity requirements: a phone with the Google Translate app installed and a pen and paper per pair.

    Did you know Google Translate has a feature where you can ? This is a perfect tool for text that you might find on a poster, in a book or uses an alphabet which you are unfamiliar with.

    Bring in samples of different languages to class – the more complex, the better. If you don’t have anything suitable at home, find something online and print it out.

    Get one student to take a photo of the text using the app and with their finger, select the section of the text they’d like to translate from the original language to English. (Note: if you download the Google Translate language file to your phone, it will translate everything automatically).

    Then, have them dictate what it says to their partner, who has to write it down.

    Finally, they work together to improve the English translation. After all, everyone knows Google’s English isn’t perfect (not yet, anyway).

    3. Take photos outside the classroom to use in class

    Activity requirements: a mobile phone with a camera per student.

    Do your students love taking photos? Tap into their love of photography and make activities more exciting by incorporating the photos on their phones into your classes.

    Adapt speaking activities from common exams such as the B2 Cambridge First. Instead of using the pictures in the book, put the students in pairs and get them each to choose a more relevant photo from their phones. You may find they have more to say and will communicate naturally while still practicing the necessary language and skills required in the exam.

    Another idea is to get students to take photos of things they encounter in English in the street. This could be on a sign outside a restaurant or in their favorite clothing shop. Use these photos to start the next class with a discussion about where they saw it, what it means and if the English is correct.

    You could also nominate one student each week to bring a photo they took that weekend. Share it with the class and get everyone to write Instagram captions. You wouldn’t believe how many already do this in English, so why not help them?

    Keeping your teens on task with mobile tech

    If you are worried about the misuse of mobile devices in your class – don’t be! Here are our top three strategies to help avoid students getting distracted:

    • Create a class contract. At the start of the course speak to them about when it is acceptable (e.g. during one of the activities above or to check the meaning of a new word on ) or not (e.g. during an exam or when you are explaining something) to use their phones. Then have someone write down everything you’ve talked about, get the whole class to sign it and stick it to the wall where everyone can see.
    • Give them a tech break. Halfway through the class, allow students 60 seconds to check their notifications to relieve their anxiety.
    • Reward good use. If you see they’ve been using their phones appropriately, reward them by playing their favorite game. The more you punish or tell them not to do something, the more they’ll want to do it.
  • A overhead shot of a child holding a map and looking at it

    5 activities to help students practice English over holidays

    By ÃÛÌÒapp Languages

    Practicing English is a thing that ideally needs to be kept up with regularly, and when school breaks up for the holidays, it's easy for what’s been learnt to be forgotten. This phenomenon is called summer learning loss, and it’s something that affects students of every age and stage.

    So, how can you encourage your students or children to keep practicing their language skills over the holidays? There are apps and online activities –but the school holidays are a good opportunity for young learners to disconnect and enjoy some time offline. So here are some activities to suggest to them. There are no screens in sight, and the whole family can enjoy practicing English together:

    Go on a nature walk

    Get them out into the fresh air with nature spotting. Make a list of things for your students/children to find in their garden or local park. You can keep the list simple for younger learners, with things like trees, grass or flowers, linking them to colors or numbers. For older learners, you can make the search a bit more challenging by including specific species of tree, flower or insect.

    This offline activity reinforces the links between English and the natural world. It helps to build children’s observational skills and builds their natural vocabulary along with their gross motor skills. What’s more, have shown that spending time in nature is enormously beneficial for children, restoring their attention, reducing their stress and helping them to become more creative and engaged in learning.

    Follow a recipe

    For this activity, choose a recipe that you think your students/children will enjoy making.

    Cakes or cookies are popular choices – most young learners have a sweet tooth! Then, with their parents or caregiver, they can make a shopping list of the ingredients they need, buy them from the supermarket, and then follow the recipe steps.

    This type of offline activity helps young learners use their English in a practical way. It will develop their vocabulary and link their English language skills to other skills like math and science. Following a recipe from start to finish teaches children how to follow instructions and problem solve. It also builds their fine motor skills as they pour, stir and chop. They’ll get a considerable boost to their confidence when they take their cake out of the oven – and they’ll be able to share that success with their family and friends. After all, nearly everyone likes cake!

    Read a story

    Reading has numerous benefits for children (and adults too). It is good for building vocabulary, developing creativity and promoting empathy. What’s more, reading has been shown to . It’s the perfect antidote to too much screen time and a good way for learners to maintain their English level over the holidays. But it’s essential to ensure the text's level is correct. If it’s too difficult, they will be frustrated and put off. It’s crucial for reading to be enjoyable!

    Older learners can read independently, but you can also suggest some books to read with parents/caregivers. Reading aloud together is a really positive way for adults and children to spend time together. It positively impacts children’s self-esteem and builds good associations with reading, hopefully encouraging them to become independent readers.

    Learn how to read a map

    This activity involves a little bit of preparation– but it’s a fun activity and gets children outdoors and away from screens! Open up local maps, and have children select somewhere they’d like to visit. Then, they can create a navigation guide in English, building on their vocabulary of directions and surroundings to describe the route.

    Learning how to read a map and follow directions is an excellent cognitive and physical exercise. It helps young learners to solve problems and builds their decision-making and observational skills.

    Do some experiments

    Suggest some DIY science experiments to do at home. Just like the recipe challenge, learners will need to make a list of the materials they’ll need and gather all the experiment components before setting everything up. Then, they will follow the instructions in English and see how their experiments turn out!

    Science experiments are a great way to nurture children’s intellectual curiosity and develop critical thinking skills. It also encourages learners to solve problems and analyze results. Who knows, you could even be planting the seed of a STEM career in future years!

  • A group of teenagers lying down in a circle in grass, smiling and gesturing a thumbs up

    Tips for success with the ÃÛÌÒapp English International Certificate

    By ÃÛÌÒapp Languages

    Studying for the ÃÛÌÒapp English International Certificate (PEIC) is a challenge for any student, but there are many different areas where you can help yourself or your students achieve top grades.

    By becoming familiarized with the test format, equipping test-taking strategies and having awareness of commonly occurring vocabulary and topics, learners can be on the path to success in the PEIC.

    Know the test

    Understanding the test format and what to expect in each exam section will give students the confidence they need on test day.

    Do drills on how many sections there are, how long they have for each section, and the order of the sections too. This will help learners anticipate what’s coming next and feel prepared throughout the exam. For example, the recording is played twice in listening section 2 – dictation. If students are aware of this, they can use the first recording to note key ideas and the second to complete the dictation fully.

    Give yourself/your students plenty of practice under test conditions. Do timed mock exams, without phones or dictionaries, to help get a feel of the real test.

    As the speaking section is done simultaneously for all candidates, get yourself/your students used to communicating in loud environments. Doing mock exams for the writing sections will also help students become aware of their word count and how long it takes to achieve this. It’s important to note that each writing task has a word limit and there are penalties for being significantly above or below.

    Learn test strategies

    Knowing the test format is important, but so is being equipped with test-taking strategies. For all sections, train yourself/students to use the questions and rubric to their advantage. Underlining the keywords from the question will help learners prepare for the task ahead and predict potential answers.

    In the listening sections, students are given ten seconds before the recording is played. Learners should identify and underline keywords and use this time to predict the topic and vocabulary of the recording. Remind yourself/students that even if you think you have the answer, you need to listen carefully to the entire recording, as it’s also likely that some of the keywords will be used as distractors.

    It’s also helpful to highlight keywords in the prompts and questions in the reading sections. For example, when dealing with multiple choice questions like in section 5, test takers should first highlight keywords from the question, then scan the text for these keywords. This is the part of the text where the answer is located, and where they should direct their attention. It’s important to read this section of the text carefully and also be aware that the answer may be paraphrased or a synonym.

    Planning is crucial in the writing sections, and highlighting keywords from the question is an important planning step. Read the task carefully and identify the words that indicate the type of writing that is required and the audience. This will help guide the writing style and register. For example, in section 8, noticing the difference between writing a letter to a friend and a letter to a magazine editor will change the tone of the task.

    Build a strong lexical base

    Prepare further by building a strong grammar and vocabulary base with topical and functional language.

    Introduce yourself/students to a wide range of themes on social and current issues, as well as personal and familiar topics. It's useful for learners to note useful vocabulary and phrases and test themselves on these regularly, making a note of the spelling, as this is essential in all sections of the exam.

    Test takers will encounter gap-fill style tasks in both the listening and reading sections. Students can predict what kind of word is missing by reading around the gap. Train yourself/your students to consider what part of speech the answer will be, and if the other words in the sentence give clues to the topic or theme. Give them plenty of practice with word formation so they can easily identify the missing information.

    Higher points are awarded for complex structures and expressions during the speaking and writing sections. Teachers should provide learners with functional language such as discourse markers and linkers, so they can connect and extend their ideas. It’s also important to have a range of vocabulary they draw on to express their opinions, offer suggestions and to give reasons, as this will help give their answers complexity and depth.

    Studying these things should provide a solid knowledge base of the exam format and structure, coaching learners to use different test-taking strategies and directing their study of vocabulary and grammar, so they can work more efficiently and confidently toward their goal of passing the PEIC.