Grammar 101: insider tips and tricks to instantly improve your writing (part 2)

Hannah Lawrence
A professional man sits at a desk, writing notes with a laptop open in front of him.
Reading time: 5 minutes

As a proofreader and editor, I'm often asked to explain the rules of grammar. I answered three of the most common questions in the first post of this series, and now it's time to look at another frequent query: how to use apostrophes.Where do they go? When are they needed? And when should they be left out entirely?

Apostrophes might be small but they can cause big confusion because they are used both to indicate posession and to contract words. But the good news is that there are clear, simple patterns to follow, which we'll explore, along with exceptions to watch out for.Whether you’re writing a report or just a text message, these tips will help you use apostrophes correctly and confidently.

Apostrophes with ease: posession

Apostrophes show possession: they tell us something belongs to someone or something.When we want to show possession for regular plurals (when a word needs an "s" to make it plural), the apostrophe goes at the end and no further "s" is added:

  • The teachers' association
  • The campaigners' letter
  • The dogs' dinner

Whereas, when we want to show posession for either a single noun or an irregular plural (for example, children, geese), we add an "apostrophe s":

  • Sarah's car
  • app's assessment tools
  • The children's presents
  • The geese's pond

Single names that end in an “s” get an “apostrophe s” but plural names get only an apostrophe:

  • Mrs Jones’s car
  • James's cat
  • Whole Foods’ offices
  • Starbucks' nearest store

There's one exception that's important to note: "its" and "it's". The posessive form "its" does not have an apostrophe: "it's" always means "it is".

  • The cat ate its food

Apostrophes with ease: contractions

Contracted words are the combined and shortened forms of two words, which are commonly used in everyday writing and speech to sound more natural and conversational. They're made by omitting certain letters and replacing them with an apostrophe: for example, in "don't", it replaces the missing “o” from not.

When you miss one or more letters, use an apostrophe:

  • "would not" becomes "wouldn’t"
  • "cannot" becomes "can’t"
  • "we are" becomes "we're"
  • and, as before, "it is" becomes "it's"

When not to use apostrophes

A common mistake is using apostrophes when making words plural or when refering to decades and numbers. For example:

  • The 1980s had the best music (not "The 1980's")
  • Many people retire from working in their 70s (not "their 70's")
  • I bought some apples at the store (not "apple's")
Using apostrophes: simple tips to improve your writing skills
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Test your knowledge

Now you know the basic rules of apostrophes, it's time to check your knowledge.

Which sentence is correct?:

  1. The childrens break time has finished
  2. The childrens' break time has finished
  3. The children's break time has finished

It's sentence 3. We want to show posession – break time belongs to the children – and "children" is plural so it gets an "apostrophe s".
Now try these sentences and see if you can figure out which one is right:

  1. When you're walking my dog, its important to remember it's collar.
  2. When you're walking my dog, it's important to remember its collar.
  3. When youre walking my dog, it's important to remember it's collar.

The correct answer is 2. "You're" is a contraction of "you are", "it is important" so we use "it's" and we show that the collar belongs to the dog by using "its". Finally:

  1. Luis' daughter won't go to sleep.
  2. Luis's daughter wont go to sleep.
  3. Luis's daughter won't go to sleep.

Here, the right answer is 3. "Luis" is a single name, so gets an "apostrophe s", and "will not" is shortened to "won't".

Hopefully you now feel more confident in using apostrophes in your writing. Look out for the next post in this series, where we’ll explore more common grammar mistakes and how to avoid them.

More blogs from app

  • A server standing and smiling at a group of ladies smiling sat at a table

    Language and employability skills: Critical thinking, creativity, and communication

    By

    Why learn a language?

    For most, it's part of academic studies. For some, it's a fun social opportunity. But for many, language learning is aimed at getting a job.

    Language teachers didn't always consider the reasons students were motivated to learn a language. Instead, they focused solely on the central parts of language learning: phonology (sounds of letters and words), morphology (the meaning of parts of words), lexicon (vocabulary), grammar (word order) and to a lesser extent, discourse (the intent of language).

    But today, beyond the mechanical aspects of language teaching and learning, language teachers and their teaching and learning materials try to align with students' motivations. This includes exploring a wide variety of social issues from global warming to racism to homelessness. Reasons for teaching these issues are based on the notion that language is culture, and students want to learn broad topics and be able to contribute to conversations about the issues of the day.

    Employability skills

    A related challenge facing students is employability skills. In the past, students were largely taught the types of language expected of factory workers: giving and responding to simple instructions. Most students learning via the audio-lingual method would consider the question "How are you?" to always be answered with the response, "I'm fine, thank you." The reality, of course, is that you might just as well say, "I'm okay." "Can't complain!" "Not too bad." or even the little-used but truthful, "I feel terrible!"

    The Communicative Approach challenged this pre-programmed speech and reflected changes in the workplace. As robots and artificial intelligence agents take over more and more factory work, today's language students are graduating into jobs that require critical thinking, creativity, and broad communication skills. What are these skills and how do they relate to employability?

    Critical thinking is about examining problems to better understand them. Sometimes critical thinking helps students make choices between one or more alternatives. Like creativity and communication, critical thinking is vital in both academic and employment situations where, for example, staff might try to decide between two locations to build a new factory.

    Creative thinking is about looking for new solutions. In the factory example, a solution might be to build a factory on a boat so it travels between where the raw materials are collected to the market where they're to be sold.

    Communication is about explaining ideas, listening to others' views, and using persuasive speaking and writing to structure arguments. Is the factory boat the best idea? It might be, but without clear communication and debate, it will be tossed aside.

    In terms of employability, the app series Step Up outlines the varied needs faced by adult learners: "to improve their employability skills to get their first job, secure a promotion, find a different job, re-enter the workforce after an absence or change fields."

    Meeting these needs requires new teaching and assessment approaches.

    Be collaborative

    Teaching has to become more collaborative. This reflects the nature of modern work, where most people work in teams, rather than in the factory model where workers were interchangeable parts of a machine. Workers today need to identify problems, share ideas about how to solve them and negotiate, using critical and creative thinking.

    Assess positively

    Similarly, assessment needs to change to a model that allows students opportunities to show what they know in open-ended ways with multiple opportunities to achieve success. Tests with closed-ended questions aimed at tricking students are a thing of the past. Assessment today needs to present students with chances to learn and try again and again until they and their teachers are confident of their abilities.

    Learning a language and related abilities, like employability skills, is not a narrow classroom-bound experience. Students continue to learn and improve throughout their lives. More than anything else, the role of today's teachers is to set their students on a path of lifelong learning.

  • A group of business people chatting over some papers sat at a table in a office

    The ultimate guide to language assessment in business

    By Samantha Ball
    Reading time: 7 minutes

    Effective international communication is crucial in the world of global commerce. In today's borderless marketplace, companies need to be linguistically flexible to be successful. For HR managers and business practitioners, comprehensive language evaluations are not just an add-on but a vital duty that can enhance your organization's success in the international market.

    This guide will take you through the crucial role of language assessment in business. It will discuss why language assessment is important, how to effectively implement it, its benefits for students and business professionals, and the current tools and technologies available. By the end, you will have the knowledge to identify the significance of language assessment in your business and make informed decisions that reflect the essential role of linguistic ability in the modern global economy.

    Why language assessment matters

    Enhancing communication effectiveness

    Effective communication is the lifeblood of any successful business. When diverse teams come together, be it in an office, on a shop floor, or at a virtual meeting, the ability to exchange information clearly and concisely can mean the difference between streamlined operations and costly misunderstandings. Language assessment ensures that employees possess the necessary language skills needed to communicate across teams and with clients worldwide.

    Global market competitiveness

    Accessing international markets hinges largely on the language capabilities of your workforce. Assessing language skills not only amplifies your organization's ability to engage with prospective clients and partners but also ensures that the customer experience is seamlessly delivered, regardless of the customer's primary language.

    Talent acquisition and retention

    Proper language assessments play a pivotal role in the recruitment process. They aid in identifying candidates with the language proficiencies required for specific roles, such as those involving international correspondence or multilingual customer support. By enabling a streamlined and objective measurement of language ability, your business can attract and retain talent, securing a competitive edge in a multilingual talent pool.

    Types of language assessments

    Proficiency tests

    Proficiency tests are the benchmarks for evaluating a person’s overall language capability. This category includes tests that cover all language skills, such as reading, writing, listening and speaking, like the Versant tests offered by app. These tests provide a comprehensive analysis that helps gauge an individual's ability to function effectively in a language, both in academic settings, the workplace and everyday contexts.

    Interviews

    Conversational skills and the application and comprehension of language in real-world scenarios play a significant role in many job roles. Structured interviews that focus on language are a vital component of the language assessment suite. These interviews typically evaluate oral and sometimes written language skills, providing context-specific insight into how these skills might translate in a professional setting.

    Role-playing scenarios

    Simulations that mimic workplace interactions provide an immersive method of assessing language skills beyond language proficiency tests. Candidates engage in practical scenarios that mirror the challenges and dynamics of a business environment, which is particularly valuable for assessing their ability to manage real-time communication under pressure.

    Implementing language assessment

    Best practices for HR managers

    When starting your language assessment program, begin with a thorough needs analysis. This involves identifying which roles require language proficiency, to what level and in which languages. Then, select or develop an assessment that aligns with these requirements. It's also important to provide clear instructions and support for candidates, ensuring that the assessment process is transparent and equitable.

    Training and development strategies

    Personalized learning plans can be a game-changer for employees who require language improvements. Identify the areas for development, set achievable goals, and incorporate regular assessments to measure progress. This approach ensures that training is targeted and effective, helping employees advance their language skills in a way that's both strategic and supportive.

    Benefits for business professionals

    Career advancement opportunities

    Proficient multilingualism can open doors to international career opportunities and is a key differentiator in many sectors. A dedication to mastering a foreign language can lead to personal and professional growth, including access to leadership positions and broader responsibilities.

    Cross-cultural competence

    Language proficiency is closely tied to cross-cultural understanding and competence. Business professionals who possess these abilities can traverse cultural boundaries with sensitivity and insight, essential for global leadership and successful collaborations in multicultural teams.

    Enhanced collaboration

    Clear and expressive communication fosters an environment of trust and collaboration. By investing in the linguistic abilities and listening skills of your teams, you're not only improving the performance of individual employees but also elevating the collective capacity for innovation and problem-solving within your organization.

  • Teacher speaking to a student with an open book on a desk

    6 tips to enjoy teaching an exam course

    By John Wolf

    Who gets excited about English exam classes?

    You likely love teaching English, it’s fun, dynamic – almost chaotic at times – and provides the kind of autonomy necessary to be creative and driven.

    Some lessons are far less enjoyable than others - case in point: exam courses. Who gets excited about taking, not to mention preparing for, an English exam?

    Nevertheless, it’s all part of the job and requires finding ways to make exam courses effective for students and enjoyable for teachers.

    Job satisfaction is heavily dependent on our effectiveness as teachers and feeling like we actually accomplish something in the classroom - and is a key factor in avoiding burnout (Maslach & Leiter, 2016).

    While passing an exam is a concrete, achievable goal - a task we are able to accomplish - it also serves as a stressor, a general source of tension and anxiety. So how can we turn this around and enjoy teaching exam courses?