Boost the quality of your hires with English proficiency testing

Samantha Ball
Business people sat and waiting in a row
Reading time: 6.5 minutes

Hire quality is top of the agenda for recruiters and talent acquisition leaders. Discover the impact of English skill testing on hiring fit-for-role employees.

The results are in… thousands of recruiting professionals and top talent acquisition leaders say that sourcing high-quality candidates is their number one objective in 2024 and beyond.

54% of recruiters are now prioritizing quality of hire above all else, according to LinkedIn’s Talent Solutions report . The report also highlights that 73% are using a skills-based approach to find top-quality hires, faster, with skills that fit the business both now and in future.

Getting recruitment right can drastically impact productivity. In the UK alone, r, according to the Recruitment and Employment Confederation (REC). Conversely, the direct and indirect costs of mistake hires are a constant concern to organizations, not just in the UK but around the world. According to a survey of 400 hiring decision-makers by , 75% have hired the wrong person and say that one bad hire costs them nearly $17,000 on average. It’s no surprise then that skills-based quality hiring is such a top priority for recruiters.

It’s harder than it might seem to systematically increase the quality of your hires, especially when you’re recruiting at scale. But the rewards are high when you get it right and a skills-first approach increases your chances of success – particularly when you focus on core skills like English proficiency that underpin communication. As an added bonus, skills-based testing can speed up the recruitment process significantly.

Boost your hiring with language testing
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Why are great communication skills so intrinsically linked to high-quality hires?

The ability to communicate well and integrate into the company culture is a core workplace skill that’s easy to assess with the right tools. Effective communication is essential for successful business operations. It’s the fundamental skill across all roles and departments that not only underpins a full suite of soft business power skills such as building customer relations, negotiation, delivering presentations and problem-solving, but also hard skills including IT literacy, data analysis and reporting.

Why testing English skills should be central to the hiring process

Proficient English language skills power confident business communication. It’s long been acknowledged that English is the , with one in four of the global population speaking it to at least a useful level. English is also the language of technology. Since the globalization of the internet – and more recently the widespread adoption of generative AI – English has established itself as the global language of digital technology and innovation. To remain competitive, forward-thinking international businesses know that they must prioritize English proficiency.

Many skilled professionals around the world are proficient in English, so by testing proficiency levels, organizations can access a larger pool of candidates from diverse backgrounds and locations, bringing fresh ideas and perspectives.

This is particularly true when it comes to recruiting candidates who speak English as a second or additional language. It’s also an important consideration when hiring for remote or hybrid positions (according to , there was a 146% increase in remote job applications last year alone). A team that’s strong in English also means good communication with clients, suppliers and colleagues, wherever in the world they are based.

Testing English skill levels at an early stage of the recruitment process can be efficiently carried out at scale to increase the chances of quality hires. Regardless of sector, role, level or department, screening out candidates who don’t meet the minimum requirements for English fluency will save all parties time, giving you a shortcut to the very best candidates for the role.

A skills-based hiring approach fast-tracks finding the best talent

This approach has been proven to open up access to a much wider range of talent, with LinkedIn reporting that . It’s a trend that’s set to stay, not least because Gen Z will soon make up more than a quarter of the workforce and they’re to prioritize skill development opportunities.Ìý

When building teams, recruiters are under increasing, and often conflicting, pressures – not just to fulfill short-term need, but also to factor in longer-term strategic workforce planning priorities. An emphasis on using skills to increase quality of hire helps build experienced, skilled and stronger teams for the long term (and reducing attrition rates due to higher employee satisfaction, too).

Judy Wisenhunt, APAC CEO, TDS Global Solutions, says:

“English language assessment gives individuals a starting point from which to improve their communication skills, competencies and capabilities, subsequently boosting their confidence and personal growth. This will open doors to better career opportunities.

While testing is invaluable, organizations should emphasize the importance of effective communication, continual exposure to the language, consistent practice and continuous learning to realize long-term business benefits.â€

Why robust data is key to supporting skills-based hiring

are now commonplace and skills assessments that speed up the decision-making process using reliable data are a key part of that. By using AI-based English language assessment tools such as Versant by ÃÛÌÒapp, recruiters can be confident that results are not only accurate but also unbiased, ensuring a consistent recruiting experience for all candidates and supporting wider DE&I initiatives.Ìý

Large-scale intakes can be incredibly difficult and time-consuming to manage. Using innovative AI-led technology can reduce the time to hire. With tools that reduce the number of manual touchpoints needed, you can streamline the process and deliver insightful recruitment metrics that can be used to inform and speed up future hiring decisions.ÌýÌý

It’s not only recruiters who benefit from a more efficient hiring process with in-built skill testing. Candidates also value a speedy and streamlined process, as it increases their chances of finding the right role more quickly. AI-based skills testing can free-up recruiters to focus on a more thorough human assessment of candidates to find the best fit for the role (and candidates still value human interaction in the recruitment process, according to ).

Quality hiring means widening your talent poolÌý

To attract the best of the best, particularly when hiring at speed and scale, you need to be sure that your talent pool is as wide and diverse as possible. From a well-written job advert and person specification right through to screening and language testing, the interview stage and beyond, demonstrating to candidates that you value communication skills will make your organization attractive to a far greater number of candidates. English language testing at scale can open the door to candidates all over the world, without risking the quality of business outcomes dropping due to employees’ English skill levels not being appropriate for the role.

ÃÛÌÒapp Languages’ VP of Product Management (Corporate), Nick Laul, says:Ìý

“Employers tell us that language proficiency is critical to the retention and success of new hires, but language skills are difficult to assess without support. Subjective judgments based on communication in interviews can give a misleading picture and often lead to qualified candidates being filtered out of a recruitment process or unqualified ones being advanced.Ìý

Using a tool like Versant by ÃÛÌÒapp, talent acquisition professionals can efficiently maximize the pool of qualified candidates and recruit based on the skills and experience most relevant to the role, safe in the knowledge that language won’t be a barrier to success.â€Ìý

The long-term benefits of skills-based hiring cannot be overstated

Putting English language testing at the center of a skills-first recruitment strategy can bolster your hiring practices and increase top-quality, long-term hires.ÌýÌý

A skills-first approach to quality hiring delivers a wealth of longer-term business advantages, including:

1. Cost savings

Raising the quality of hires by testing skills like English proficiency means fewer costly mistakes hires.Ìý

2. Retention

Putting the right people in the right roles reduces employee churn (a growing concern, particularly in the wake of the Great Resignation). Confident communicators find it easier to integrate into teams and feel a sense of belonging.Ìý

3. Productivity

A confident and skilled workforce positions your organization to operate and expand into an international marketplace.Ìý

4. Employee satisfactionÌý

Hiring with a focus on communication skills leads to a happier, more confident and collaborative workforce.Ìý

5. Happy customers

Recruiting well means giving your customers the very best service, and by testing English proficiency at the hiring stage, you can be sure that standards won’t be compromised.Ìý

6. Better workforce planning

It’s far easier to make strategic, long-term plans and identify skills gaps with a skills-based approach.Ìý

7. A great culture

Putting communication at the top of your hiring agenda means a happier and healthier culture and team dynamics.

Ìý

The quality of your hires is directly linked to the amount of time and resources you put into testing core communication skills like English language proficiency. This is set to shape the hiring strategies of the future as talent acquisition leaders work to get the most out of every hire.Ìý

Communication has always been, and will always be, an enduring workplace skill that underpins a wealth of other skills.ÌýÌý

Testing English skills early in the recruitment process ensures you attract top-tier candidates and hire effective communicators. It can accelerate your hiring process, enhance team performance and help you retain the best talent.

Prioritizing English language skills supports a high-quality recruitment strategy, cultivating a competent and adept workforce that ultimately improves business outcomes.

Find out more about how we can help your business recruit, retain and develop top talent with ÃÛÌÒapp Language Solutions for Work.

If you liked this article and want to save or share it, you can download it here.

More blogs from ÃÛÌÒapp

  • A group of business people sat in a board room talking

    Ensure international business success with language training

    By Samantha Ball
    Reading time: 7 minutes

    As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

    The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with . Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

  • Students in uniform sat at tables in a classroom with a teacher at the front talking to them all.

    Bridging the gap: How to equip English learners with workplace-ready language skills

    By Samantha Ball
    Reading time: 5 minutes

    Educators worldwide are faced with a vital challenge: closing the language education gap between traditional schooling and the practical language requirements of the modern workplace. With English established as the language of international business and in light of our ground-breaking new research, the need for education to address this disparity has never been more critical.

    In this blog post, we'll explore why teaching English through a lens of real-world application is necessary, what our research shows about the current gap in language education, and some ideas for how English teachers can integrate employability-focused lessons into their own English teaching curriculum.

  • A group of business people talking together

    Future of global workforce decoded: A ÃÛÌÒapp and People Matters study

    By Samantha Ball
    Reading time: 5 minutes

    Companies today face a renewed skills challenge. One that goes beyond the traditional skilling agenda that helps employees keep up with the ever-evolving nature of technology. But rather one that prioritizes soft skills and seeks to leverage the right tools and modalities to address change.

    The ÃÛÌÒapp and People Matt­ers study, Future of Global Workforce Decoded, echoes the growing importance of having the right skilling pedagogies in place to build communication and collaboration within globally distributed teams. Download the full report here or keep reading this summary.

    The study surveyed around 70 business and talent leaders across India to assess how they see the future of global workforces evolve and unpacked trends on how companies are driving productivity.

    The new skilling agenda: communication and collaboration

    The ÃÛÌÒapp Power Skills report contextualized this need for skilling by identifying communication and collaboration as pivotal soft skills required to build a capable workforce across India and APAC. For companies hoping to accelerate growth through a productive global workforce, the need for developing these soft skills rises exponentially.

    For around 56% of leaders interviewed, the right learning certification and skill building programs enabled them to improve business performance. This was closely followed by creating the right employee experience and increasing inclusivity.

    The rise of skilling and certification needs echoes a business concern common to companies with global workforces: to accelerate growth and leverage post-pandemic consumer behavior shifts to build more profitable business processes. Focusing on building communication and collaboration is central to this.

    Previous studies noted that communication and collaboration remained vital soft skills for companies across APAC to develop. And with good reason. With its impact felt across different aspects of an employee's journey, the focus on building communication and collaboration is imperative.

    Around 60% of companies reported that communication and collaboration helped them:

    • Improve employee performance
    • Increase engagement levels
    • Increase cross-functional work
    • Improve retention

    Building the right skilling pedagogies

    When it comes to top talent challenges among global workforces, the lack of communication and collaboration as an essential part of teams remains an important challenge. Over 45% of companies today state this as a pivotal barrier. Another 47% of companies stated the difficulty in reskilling remains concerning.

    The solution: new, more relevant learning pedagogies that address the skilling needs.

    The right pedagogies also help raise performance and drive workforce productivity.

    Besides focusing on developing managers to lead global teams, for over 58% of companies, providing bespoke learning opportunities is key to their ability to solve future uncertainty and raise employee productivity.

    This need to adopt bett­er skilling methods is driven by many who find themselves in uncertain waters. The study found that over 77% of companies identified skill gaps bett­er and provided more relevant learning opportunities as a top learning priority.

    Having the right learning pedagogies that enable tracking and impactful, new-age interventions targeted to improve communication skills is the need of the hour. The study found that the ability to work cohesively in a global work sett­ing depended crucially on how easily different teams can communicate with each other.

    Assessments and hiring for success

    To ensure the success of learning tools and goals related to communication and collaboration, companies also need to consider another key component of their talent management process: whom they hire.

    As recruitment becomes a key HR function, companies with globally distributed and diverse workforces today need to hire individuals who fit their culture and can upskill quickly. Therefore, it's no surprise that the top hiring priorities for companies in the coming year are:

    1. Assessing candidates’ ability to learn new skills
    2. Assessments to gauge job and culture fit
    3. Better engagement and experience

    While building the right communication skills focuses on enabling learners to gauge the nuances of a global work sett­ing and enhance their proficiency in the language, how companies hire proves to be equally important.

    Platforms such as Versant by ÃÛÌÒapp prove vital tools for assessing job fit and communication skills, enabling companies with global workforces to hire those who meet their requirements. While new-age learning techniques help address gaps and spur productivity by enhancing communication and collaboration skills, ensuring the right candidates are hired greatly improves the ROI and impact of such skilling programs.

    Driving skills forward to help recruit, develop and retain talent

    The future of global workforces is increasingly dependent on how successfully they can communicate and collaborate with each other. While once considered skills that were good to have, they have risen to the forefront of business demand.

    There is a clear demand for bett­er assessment and learning tools that enable companies to hire and train bett­er. Companies with a global workforce today require personalized learning programs that leverage the latest tech solutions like generative AI, immersive learning, and greater ROI and impact tracking. The diversity of a global workforce throws up newer challenges, and as companies expand, having the right tools – that address both hiring and learning needs – can greatly improve how HR leaders create impact.

    With varying expectations and aspirations, aligning company needs with those of the employee is critical for success.

    Those who focus on building the right communication and collaboration capabilities within their global workforces today stand bett­er prepared to tackle business challenges and drive productivity.

    Investing in the right learning pedagogies and addressing communication concerns thus have a direct impact on how productive global workforces are. The new skilling agenda of focusing on communication and collaboration is today driven by a need to channel diverse workforces to tackle business uncertainty.

    A defining factor of how companies ensure a productive future is by building the right hiring and learning capabilities that address the new skilling agenda.

    To find out more about this study, download the full report here.

    ÃÛÌÒapp works with over 2,000 leading enterprises around the world, helping them to diagnose skills gaps, identify learning pathways and interventions, and mobilize their workforces through verifiable skill credentials.