To compete in the modern business space, many organizations are shifting to a more global way of working.
The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?
According to app’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”
It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:
app’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.
With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?
As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:
“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”
While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:
“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”
So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.
The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.
According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.
Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.
Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.
Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.
app Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.
If you liked this blog post and want to learn more, download our PDF report here.
Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.
If 2025 taught us anything, it’s that educators who lead with heart, ingenuity and resilience help students thrive. Your creativity drove the momentum. Your learners set the direction. Our role at app was to support your journey with tools that save time, create impact and open more opportunities for your students.
Here’s your Educator Wrapped for 2025.
In international education, admissions are just the beginning. While securing a place at a university is a massive milestone for a student, measuring success continues for them from the moment they arrive on campus. Institutions know that academic performance, engagement and retention are shaped long before the first lecture begins, and one of those critical factors is English language proficiency.
Students who begin their studies with the right level of English are better equipped to participate fully in academic life. They understand course material, contribute to discussions and complete assignments with confidence. This foundation does not support individual achievement; it also strengthens the entire learning environment.
That is why reliable proficiency testing is more than an admissions tool. It is a strategic investment in student success.
Universities have long understood the connection between language readiness and academic outcomes. When students are placed correctly, they are more likely to thrive. Misplacement, on the other hand, can lead to frustration, disengagement and even dropout.
Reliable testing helps institutions avoid such pitfalls. It ensures that students are matched to the right level of study, reducing the need for remedial support and improving retention rates. For universities, this translates into stronger performance metrics and a cohesive student experience overall.
The app English Express Test is designed to support this journey before day one. With fast, secure and trusted results, it gives both students and institutions the clarity they need to move forward with confidence.
It delivers certified scores within 48 hours, allowing universities to make timely decisions and students to begin their academic journey without delay. It is AI-powered scoring and alignment with CEFR and GSE frameworks ensures accuracy, while remote proctoring and identity verfication protect the integrity of the results.
This combination of speed, precision and security makes the app English Express Test more than just a test but a strategic tool for long-term success
For universities, adopting the app English Express Test is not just about streamlining admissions; it is about strengthening the entire student lifecycle. By ensuring that potential students are linguistically prepared, institutions can reduce academic risk, improve retention and enhance their reputation for supporting international learners.
The app English Express Test helps universities to demonstrate a commitment to quality and care. It shows that they are not just admitting students, they are setting them up for success.
In a competitive global education market, institutions need solutions that go beyond the basics. The app English Express Test offers a smarter, more strategically driven approach to language assessment. One that not only supports them getting into university, but also from application to graduation.
By choosing the app English Express Test, universities are investing in outcomes that matter: academic success, student satisfaction and long-term institutional positive impact.
Across classrooms, holidays show up as stories, songs, recipes, colors and customs. For English educators, they also offer language tasks that build communication, intercultural understanding and community. The key is to celebrate in a way that’s inclusive, academically rich, and respectful of diverse beliefs and backgrounds. Here are some activities you can do this festive season with minimal fluff and maximum impact, each tied to clear language objectives.
