Corporate wrapped 2024 : A year in review

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At app Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

app Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by app English Test

2024 saw the introduction of the new Versant by app English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by app testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by app enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by app can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At app Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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  • A boy wearing headphones smiling listening to music

    11 great English language song lyrics

    By

    What is it about music that helps boost your English skills, confidence and pronunciation? A song can provide an emotional connection between the music and the listener, providing learners with new ways to express their feelings. Music and rhythm have also been shown to benefit memorization, which is a key component of learning.

    Here are some of our favorite lyrics to some of our favorite songs:

    1. The Beatles – Blackbird

    The Beatles are the best band to help you learn English. There are many Beatles songs with catchy melodies and simple lyrics, but Blackbird captures the Fab Four at their most poetic:

    Blackbird singing in the dead of night
    Take these broken wings and learn to fly
    All your life
    You were only waiting for this moment to arise

    2. The Cure – Friday I’m In Love

    This song is a great way to help learn the days of the week (that may be obvious). Love is also a very popular English word, so this one is for all the romantics out there.

    Always take a big bite
    It’s such a gorgeous sight
    To see you eat in the middle of the night

    3. Ed Sheeran – Thinking Out Loud

    Another one for the lovers, Ed’s heartfelt lyrics are huge in the mainstream pop charts. Here, he tells the sweet story of long-time love in this ballad and he’s becoming one of the world’s most sought-after songwriters.

    Take me into your loving arms
    Kiss me under the light of a thousand stars
    Place your head on my beating heart

    4. The Smiths – How Soon Is Now?

    This classic from Morrissey and co was voted runner-up in VH1’s Top Lyrics poll, for the lyrics: So you go and you stand on your own, and you leave on your own, and you go home and you cry and you want to die’ but it’s the opening lines of the song that are the most intriguing. Firstly, they’re adapted from George Eliot’s novel Middlemarch and include some rather clever double meanings – namely ‘son’ (sun) and ‘heir’ (air).

    I am the son
    And the heir
    Of a shyness that is criminally vulgar

    5. Neil Young – Heart of Gold

    This was Neil Young’s only number-one hit single from 1972’s Harvest album. He uses simple lyrics and melodies to tell his story of searching for true love.

    I’ve been in my mind
    It’s such a fine line
    That keeps me searchin’ for a heart of gold
    And I’m gettin’ old

    6. U2 – City of Blinding Lights

    U2 is the second-best band to help you learn English and frontman Bono is the second-best male artist to help you learn (edged out by Justin Timberlake). The chorus was inspired by a moment during a performance in New York City, when Bono saw the audience lit up and shouted, “Oh, you look so beautiful tonight!”

    And I miss you when you’re not around
    I’m getting ready to leave the ground
    Oh you look so beautiful tonight
    In the city of blinding lights

    7. The Police – Every Breath You Take

    These lyrics are a good use of repetition and rhyme, which is excellent for helping memorization. Most people consider this a love song, but that’s a common mistake. In 1983, Sting was interviewed for New Musical Express and explained: “I think it’s a nasty little song, really rather evil. It’s about jealousy and surveillance and ownership.”

    Every move you make and every vow you break
    Every smile you fake, every claim you stake, I’ll be watching you
    Every move you make, every step you take, I’ll be watching you

    8. Bob Dylan – Mr Tambourine Man

    Dylan’s whimsical, poetic lyrics might be difficult for an English language learner to interpret, but that doesn’t mean they’re not a pleasure to listen and sing along to.

    Hey! Mr Tambourine Man, play a song for me
    I’m not sleepy and there is no place I’m going to
    Hey! Mr Tambourine Man, play a song for me
    In the jingle jangle morning I’ll come followin’ you

    9. Madness – Our House

    This song takes you through the daily goings-on in a typical household in the 80s. This song has been around for a while now but is a story that most people can still connect with. This is an excellent song for understanding the concept of nostalgia!

    I remember way back then when
    everything was true and when
    we would have such a very good time
    such a fine time

    10. Otis Reading – (Sittin’ on) The Dock of the Bay

    Sadly, Otis Redding lost his life in a plane crash shortly after this song was recorded, and it was released after his death. His lyrics are quite reflective, provoking both contentment and sadness. You can really imagine yourself sitting on the dock with his simple yet descriptive words.

    Sittin’ in the morning sun
    I’ll be sittin’ when the evening comes
    Watching the ships roll in
    Then I watch them roll away again

    11. Leonard Cohen – Everybody Knows

    No list of standout turns of phrase would be complete without Leonard Cohen, a man whose songwriting process is so painstaking he’ll often spend years on the same song. When quizzed on his process, Cohen once said it often took so long because, “After a while, if you stick with the song long enough it will yield.” It’s interesting to note then that, even for a master of the English language, the words don’t always come easily. Everybody Knows remains a firm favorite among fans, with the majority of lines starting with the words ‘Everybody knows…’ It’s a lengthy song, but for the sheer beauty of its words and phrasing, the opening lines are a highlight:

    Everybody knows that the dice are loaded
    Everybody rolls with their fingers crossed
    Everybody knows that the war is over
    Everybody knows that the good guys lost

  • A group of Young adult students in a library, looking in front of them smiling, some with their hands raised

    10 things to know about studying in Canada

    By app Languages

    Have you considered studying abroad? Moving to Canada to study? With more than 100 world-class universities across the country, there’s good reason to. From coast to coast to coast, it offers many international students a safe and supportive learning environment and the opportunity to work after graduation.

    Want to learn more? In this guide, we cover ten things you should know about studying in Canada:

  • Three business people walking through a hallway smilng

    The value of language skills in the workplace

    By Claire Chettiar

    Language skills have become increasingly important in the workplace as the world becomes more globalized and connected. Having the ability to communicate effectively in more than one language is very valuable, and with English being a leading lingua franca for businesses across the world, language skills sit at the heart of business success.

    Here we highlight four top reasons why language skills are so valuable in the workplace.

    Enhanced communication

    Effective communication is the number one soft skill that employers look for, . Having strong language skills enables better communication with clients and colleagues, and also helps to work effectively with people from different cultures. It builds solid relationships and reduces frustration where customers or colleagues may otherwise feel that they are not understood or listened to.

    Career opportunities

    Having different languages on your CV can really help to stand out among other candidates. For some industries it is essential, such as tourism, where it is necessary to serve clients from different countries, and this is also true where companies serve clients in international markets.

    Where businesses are increasingly moving to hybrid working practices that can include teams spread across different countries and timezones, it is also becoming more of an expectation and advantage to be able to connect through a central language, such as English.

    Furthermore, having English language skills can provide employees with better networking opportunities, in particular through conferences, trade shows and social media platforms such as LinkedIn.

    Personal growth

    Learning a new language can be a very enriching experience that enhances personal growth and skills development. Language learning doesn't just impact communication skills; it's also been noted that learning a language helps the brain process and remember information more efficiently[1], as well as developing new cognitive and problem-solving skills.

    Learning a new language requires discipline, dedication, and patience, which are qualities that can be applied to other areas of work and life.

    To summarise, language skills are highly valuable in the workplace and can open up new career opportunities for employees, as well as adding tangible benefits to businesses. Investing in language skills can increase an employee's value, and this can help them succeed in today's ever-evolving work landscape.