Corporate wrapped 2024 : A year in review

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At app Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

app Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by app English Test

2024 saw the introduction of the new Versant by app English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by app testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by app enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by app can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At app Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

More blogs from app

  • A couple sat on a sofa one with a laptop the other with a book; they are both laughing

    How English conversation works

    By Richard Cleeve

    English language teachers everywhere spend time and energy helping students practice their conversation skills. Some may ask whether conversation in English can actually be taught. And – if it can – what the rules might be.

    To explore these questions, we spoke to world-renowned . He is an Honorary Professor of Linguistics at the University of Bangor and has written more than 120 books on the subject.

    What makes a good conversation?

    “It’s very important that we put this everyday use of language under the microscope,” he says. He highlights three critical facets of conservation that we should bring into focus:

    • Fluency
    • Intelligibility
    • Appropriateness

    But all in all, he says that people should walk away from a conversation feeling like they’ve had a good chat.

    “For the most part, people want that kind of mutual respect, mutual opportunity, and have some sort of shared topic about which they feel comfortable – and these are the basics I think.”

    The rules of conversation

    There are plenty of ways you can teach learners to engage in a successful conversation – including how to speak informally, use intonation, and provide feedback. So let’s take a look at some of the key areas to focus on:

    1) Appropriateness

    Fluency and intelligibility are commonly covered in English language classes. But appropriateness can be more complicated to teach. When preparing to teach conversational appropriateness, we can look at it through two different lenses: subject matter and style:

    2) Subject matter

    “What subject matter is appropriate to use to get a conversation off the ground? There are cultural differences here,” he says. The weather is often a good icebreaker, since everyone is affected by it. The key is to find a common topic that all participants can understand and engage with.

    3) Style

    Teachers can also teach students about conversational style, focusing on how to make conversations more relaxed in English.

    There are “several areas of vocabulary and grammar – and pronunciation too, intonation for example – as well as body language, in which the informality of a conversation is expressed through quite traditional means,” says David. One example he offers is teaching students how to use contracted verb forms.

    4) Simultaneous feedback

    This is what makes a conversation tick. When we talk with someone, we let them know we’re listening by giving them feedback. We say things like “really” or “huh” and use body language like facial expressions and gestures.

    Of course, these feedback noises and expressions can be taught. But they won’t necessarily be new to students. English learners do the same when speaking their own language, anyway.

    Keep in mind though, that when it comes to speaking online on video conferencing platforms, it’s not easy to give this type of simultaneous feedback. People’s microphones might be on mute or there might be a delay, which makes reacting in conversations awkward. So, says David, this means online conversations become much more like monologues.

    5) Uptalk and accents

    Uptalk is when a person declares something in a sentence, but raises their intonation at the end. For English learners, it might sound like someone is asking a question.

    Here’s an example:

    • “I live in Holyhead” said in a flat tone – this is a statement.
    • “I live in Holyhead” said using uptalk – you are stating you live here, but recognize that someone else might not know where it is.

    Now, should teachers teach uptalk? David says yes. For one, it’s fashionable to speak this way – and it can be confusing for English learners if they don’t understand why it’s being used in a conversation.

    “The other thing is that we are dealing here with a genuine change in the language. One of the biggest problems for all language teachers is to keep up to date with language changes. And language change can be very fast and is at the moment,” he says.

    When it comes to accents, David is a fan. “It’s like being in a garden of flowers. Enjoy all the linguistic flowers,” he says, “That’s the beauty of language, its diversity”.