Corporate wrapped 2024 : A year in review

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At app Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

app Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by app English Test

2024 saw the introduction of the new Versant by app English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by app testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by app enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by app can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At app Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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    Forward-looking reflective teaching

    By Ehsan Gorji

    Ehsan Gorji is an Iranian teacher, teacher trainer and teacher educator. He also designs strategic plans, devises study syllabuses, runs quality-check observations, and develops materials and tests for different language institutes and schools in the country. Ehsan has been a GSE Thought Leader and Expert Rater since 2016.

    Reflective teaching, despite it sounding modern and sophisticated, has not yet become a common practice among English language teachers. However, the experientialproposed byoffers a practical approach for teachers. The cycle involves teaching a lesson, reflecting on "what we did" and "how we did them," and then using that reflection to improve future English classes. By using this approach, teachers can prepare for better teaching in the long term.

  • A teacher stood at a board in a library with notes all over it, with his students in the background looking at him

    Mind the gap in your English lesson planning

    By Ehsan Gorji

    Professional English teachers love lesson planning. They can always teach a class using their full wardrobe of methods, techniques and games, but a detailed plan means they can deliver a richer and more modern lesson – after all, a teacher usually plans using their full potential.

    Whenever I observe a teacher in their classroom, I try to outline a sketch of their English lesson plan according to what is going on. I am careful to observe any 'magic moments' and deviations from the written plan and note them down separately. Some teachers seize these magic moments; others do not. Some teachers prepare a thorough lesson plan; others are happy with a basic to-do list. There are also teachers who have yet to believe the miracles a lesson plan could produce for them and therefore their sketch does not live up to expectations.

    The 'language chunks' mission

    After each classroom observation, I’ll have a briefing meeting with the English teacher. If the observation takes place in another city and we cannot arrange another face-to-face meeting, we’ll instead go online and discuss. At this point, I’ll elicit more about the teacher’s lesson plan and see to what extent I have been an accurate observer.

    I have found that Language Inspection is the most frequent gap in lesson planning by Iranian teachers. Most of them fully know what type of class they will teach; set SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives; consider the probable challenges; prepare high-quality material; break the language systems into chunks and artistically engineer the lesson. Yet, they often do not consider how those language chunks will perform within a set class time – and their mission fails.

    The Language Inspection stage asks a teacher to go a bit further with their lesson planning and look at the level of difficulty of various pieces of content in the lesson. Is there enough balance so that students can successfully meet the lesson objectives? If the grammar, vocabulary and skills are all above a student’s ability, then the lesson will be too complex. Language Inspection allows a thoughtful teacher to closely align the objective with the difficulty of the grammar, vocabulary and skill. A bit like a train running along a fixed track, Language Inspection can help make sure that our lessons run smoothly.

    Lesson planning made easy with the GSE Teacher Toolkit

    If a lesson consists of some or many language chunks, those are the vocabulary, grammar and learning objectives we expect to be made into learning outcomes by the end of the class or course. While Language Analysis in a lesson plan reveals the vocabulary, grammar and learning objectives, in Language Inspection each chunk is examined to determine what they really do and how they can be presented and, more importantly, to assess the learning outcomes required.

    can be a teacher’s faithful lesson-planning pal – especially when it comes to Language Inspection. It’s simple to use, yet modern and exciting. It is detailed and it delivers everything you need.

    To use it, all you need is an internet connection on your mobile, tablet, laptop or PC. Launch and you’ll have the ability to delve into the heart of your lesson. You’ll be able to identify any gaps in a lesson – much like the same way you can see the gap between a train and a platforms edge. Mind the gap! You can look into the darkness of this gap and ask yourself: “Does this grammar form belong in this lesson? Do I need to fit in some vocabulary to fill up this blank space? Is it time to move forward in my schedule because my students are mastering this skill early?”

    gives you the ability to assess your lesson to look for these gaps – whether small or big – in your teaching. By doing this you can plan thoughtfully and clearly to support your students. It really is an opportunity to 'mind the gap' in your English lesson planning.