Corporate wrapped 2024 : A year in review

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At app Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

app Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by app English Test

2024 saw the introduction of the new Versant by app English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by app testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by app enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by app can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At app Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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    Improve student vocabulary and memory with these classroom activities

    By Vaughan Jones

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    Vaughan Jones has more than 30 years of experience as an EFL Teacher, Trainer and Author. He’s lived and worked in France, Japan and Spain, and has worked to produce a number of coursebooks, including Focus, an English language learning series for upper-secondary students.

    In this post he explores some tips and techniques for language teachers to help students improve their ability to remember vocabulary.

  • A young woman sat on a laptop outside, smiling and pointing to her laptop

    Three ways to learn new English words

    By Vaughan Jones

    It’s more important for teachers to help students find ways to practice their English outside the classroom. The more efficient students become at autonomous learning, the better they’ll be able to overcome interruptions and make up for lost time.

    It will be even more challenging if you're a self-learner as you do not have a teacher looking over you and steering your learning. But it’s helpful to learn from the teaching world and pick up teacher tips that you can apply to your own studies and techniques.

    Why are learning new words so challenging?

    Students learning new words in English generally progress steadily up until the pre-intermediate and intermediate levels. But after that, they start to struggle.

    This is because there’s a big difference between the volume of the vocabulary that intermediate students and upper-intermediate students need to know.

    • Intermediate (B1/B2 level) students need to know about 2,500 words
    • upper-intermediate (B2/C1 level) students need to know about 7,500-9,000 words.

    That’s a big jump in numbers. But the real challenge is that those 5,000+ new words are not very frequent. Consequently, students don’t encounter them very often, making it difficult to recall them and leap from one level to the next.

    While there’s no simple answer to this problem, there are ways to help students overcome it. The following framework can be a big help in any classroom:

    1. Focus on the most important words:Always teach appropriate words for the levels your students are currently at.
    2. Provide memorable first encounters:You never get a second chance to make a first impression. So, ensure your student's first encounter with a new word is as memorable as possible.
    3. Teach effective word-learning strategies:Provide your students with valuable tools, tactics and resources so that they can learn new words outside the classroom, too.
    4. Organize repeat encounters:Vocabulary works on a “use it or lose it” basis, so ensure your students encounter the vocabulary you want them to learn repeatedly.

    How to teach effective word-learning strategies

    There are three steps to teach students how to learn new words effectively:

    1. Help learners maximize their exposure to English and find opportunities to use English outside the classroom

    Thanks to the internet and technology, there are many ways that students can engage with the English language outside the classroom.

    However, simple exposure to a new language is not enough – it takes much longer and is less effective than active learning. When students do something with the language they’re exposed to; it is far more memorable.

    That’s why it’s crucial for teachers to help their students seek out English in their own time and use the language, turning passive exposure into active learning.

    • Encourage students to read, listen and view things that they’re interested in or passionate about in English. For example, introduce them to new blogs, podcasts, YouTube videos, or TV series that fit their interests – since personalization leads to more effective learning.
    • Help students find ways to use English in different ways. For example, they can start a learning diary, make to-do lists in English, write social media posts, and create word cards to practice their writing. For speaking, they can record voice memos or video stories, take part in Zoom discussions, or participate in speaking projects and live classes.

    2. Provide ways for students to discover the meaning of new words

    It’s crucial to help students improve their guesswork. Instead of asking online translators to translate every time they encounter a new word, they should be able to guess the meaning of new vocabulary differently.

    • One approach is to look at the morphology of words and consider word families. For example, you can ask your students to brainstorm words with a common root. Or, you can have them identify and practice common suffixes.
    • Explore “true friends” or words that are similar in English and your student's native language.
    • Help your students figure out how to guess the meaning of a word from the context. To do this, you must ensure that your students don’t just hear or read new words but also put them into use.

    One way to get students to learn and retain vocabulary is to get them to create word cards:

    • Ask students to collect ten new words that they’re exposed to throughout the week and bring them to class, like a “show and tell” for words.
    • Then have a debate about how useful each of those words is.

    This helps to connect learning inside and outside the classroom, and it’s fun!

    3. Provide students with strategies to consolidate their knowledge of new words

    Finally, teachers should give students ideas on how to memorize words outside the classroom. You can have your students produce word cards and use a Word Store booklet to practice tasks like matching words with images or definitions.

    Lastly, it’s important to teach students memory tricks or mnemonics so they can retain the new words they encounter.