Corporate wrapped 2024 : A year in review

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At app Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

app Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by app English Test

2024 saw the introduction of the new Versant by app English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by app testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by app enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by app can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At app Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

More blogs from app

  • A man sat at a laptop with headphones on

    The advantages of online distance learning

    By Mike Rost

    The technological component of learning is constantly growing. More and more classes are taking place online – yet rather than simply being a substitute for classroom courses, they can be blended with a classroom-based approach. This often offers students a more engaging and motivating experience. This post talks about the advantages of online learning, why teachers find it useful and why students enjoy it.

    Distance learning versus classroom courses

    Typically, there are two sets of teachers interested in experimenting with online teaching:

    • Those who are considering using distance learning courses for students who can’t attend classes.
    • Those who are looking to supplement their classroom teaching with more interactive, or personalized online components.

    Yet regardless of the category they fall into, they’ll often ask: “What can distance learning courses provide that classroom courses can’t?”.

    And this is the right question to ask. Looking at the relative advantages of online courses helps us discern what is the best use of classroom time for learning and what is the best use of online time for learning.

    Knowing this allows us to make better decisions about how and when to use online learning. Instead of simply adopting an online course, adding online components just because they look attractive, or using great technology just because it alleviates scheduling problems, we can choose them for the added value they provide.

    The strengths of classroom-based learning versus online learning

    The strengths of a classroom-based course are:

    1. Easier community building.
    2. Direct access to a live teacher for inspiration, guidance and feedback.
    3. More 'live' opportunities for communicative practice with other students.
    4. Provision of a structured schedule.

    As for the strengths of a distance learning course, the following come to mind. They:

    1. Provide easier access to course resources.
    2. Offer greater convenience for the teacher and learner, and offer flexibility in scheduling.
    3. Can be personalized – that is, teachers can cater to each student’s proficiency level and learning goals by delivering different online resources (including videos, readings, and listenings) to individual students so they can work on them in their own time.

    However, distance learning courses have some less obvious advantages, too. Distance learning courses have shown the following trends, which have completely changed the way to see and use online learning:

    Increased engagement

    Number one is the rise in engagement. A well-designed distance course is aimed directly at the individual learner: there is much more practice time and immediate feedback, particularly for listening and speaking tasks. We often find that shy students and those who feel unable to participate in a classroom environment are more willing to engage with the teacher and other students in online courses.

    Improved concentration

    Secondly, online courses improve concentration, which, as all teachers know, is a continual problem in classrooms. Rather than being directed on what to do, students working online can select what activities to engage in, for how long, and in what sequence, which helps them stay focused.

    Easier assessment

    The third advantage, which is vital for a teacher, is the ease and fluidity of tracking progress. In classrooms, it’s hard to track how students progress over a whole semester, much less in each class. In online distance learning, you get constant monitoring of how well students are doing on individual tasks and progress checks, no matter what learning management system you’re using.

    Why learners choose online courses

    We’ve seen the potential reasons teachers may incorporate distance learning materials. But why do learners choose online courses over classroom ones?

    Choice is an important aspect of – and the only way that students are going to learn is if they feel engaged. Give them choices in activities, homework, schedules, tests and even grading.

    For example, if teaching a class on human rights, in which students watch a short video and write a text, you could give students a choice of two videos, rather than directing them to watch a particular video. And in an exam, maybe offer a choice of different reading materials or essay topics to write on.

    What’s more, giving students a choice of a distance learning course over a classroom course, a blended classroom online course, or even a choice of activities can improve motivation and increase engagement. Just make sure not to overwhelm them with too many choices!