Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    Here we highlight four top reasons why language skills are so valuable in the workplace.

    Enhanced communication

    Effective communication is the number one soft skill that employers look for, . Having strong language skills enables better communication with clients and colleagues, and also helps to work effectively with people from different cultures. It builds solid relationships and reduces frustration where customers or colleagues may otherwise feel that they are not understood or listened to.

    Career opportunities

    Having different languages on your CV can really help to stand out among other candidates. For some industries it is essential, such as tourism, where it is necessary to serve clients from different countries, and this is also true where companies serve clients in international markets.

    Where businesses are increasingly moving to hybrid working practices that can include teams spread across different countries and timezones, it is also becoming more of an expectation and advantage to be able to connect through a central language, such as English.

    Furthermore, having English language skills can provide employees with better networking opportunities, in particular through conferences, trade shows and social media platforms such as LinkedIn.

    Personal growth

    Learning a new language can be a very enriching experience that enhances personal growth and skills development. Language learning doesn't just impact communication skills; it's also been noted that learning a language helps the brain process and remember information more efficiently[1], as well as developing new cognitive and problem-solving skills.

    Learning a new language requires discipline, dedication, and patience, which are qualities that can be applied to other areas of work and life.

    To summarise, language skills are highly valuable in the workplace and can open up new career opportunities for employees, as well as adding tangible benefits to businesses. Investing in language skills can increase an employee's value, and this can help them succeed in today's ever-evolving work landscape.

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    That’s not surprising, because independent learners are extremely focused on their personal learning objectives.

    , independent learning is “a process, a method and a philosophy of education whereby a learner acquires knowledge by his or her own efforts and develops the ability for inquiry and critical evaluation."

    Ìý

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    How can we encourage English learners to feel self-confident?

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    Encouraging learners to feel more confident in the classroom is a problem often faced by teachers. Below are five simple things you can adopt in your classroom to encourage learners to feel self-confident.

    The small things

    Let’s start with the physical comfort of our students. Having the room adequately heated or cooled, asking if they would like the window open, making sure everyone has had some water or checking to see if anyone needs to go to the bathroom or wash their hands only takes a minute at the beginning of the lesson. It helps our children to know that their welfare is our concern.

    Then, make sure that everyone has their books and praise them for being organized or having their pencils sharpened and ready. These things seem trivial, but they count. They count because we are acknowledging the fact that it isn’t always easy to get up and ready for school every morning, day after day and that just managing that well is an achievement.

    So, starting by checking the small things helps to give our students a feeling of well-being before the lesson has even begun.

    Clarity and familiarity

    Be clear. Be clear about what you are all going to do and why you are going to do it. There is no such thing as ‘the obvious’ when it comes to learning. For example, you know that English is spoken internationally, but primary-aged students may have no concept of what ‘internationally’ means.

    They may never have considered the concept of language itself. So, we must state the ‘obvious’ and do it in ways which are meaningful to the children, through videos, pictures and relatable examples. This goes for everything; what a verb is, how we form negative statements, what question marks indicate and what today’s lesson aims are.

    Whatever they need to know, we need to state it clearly and when they have forgotten, we tell them again without ever making them feel that they ‘should’ have remembered. They forget – we remind. That’s our job.

    Then there is the familiarity of a routine. Apart from making us feel reassured that we know what is happening, routines also feed into the innate need for repetition. Young children want their favorite bedtime stories told to them exactly the same way each night and will pop their heads up to correct us if we do something differently. That repetition is part of practice; doing, saying or hearing something repeatedly until we are completely sure we know it.

    Most teachers don’t need reminding of this, but it might be helpful to remember that within that routine, one can also have surprises.

    A five-minute ‘something different’ slot could be built into your routine. This could be a fun quiz, game or song and dance. A straightforward way of managing this is to write the names of different ‘surprise activities’ on pieces of card, put them into a pot and let a different student pick a card each day.

    Room to maneuver

    We all feel more confident if we know that we are free to experiment and, within that experimentation, to make mistakes. It can’t be stated often enough that we will only ever learn something by doing it wrong, often many times, before we do it right.

    This message may be even more important nowadays when we see and hear perfect versions of whatever has been created - music, cookery and writing to name but a few - especially on social media.

    The learning process is not brought to our attention as often as the result, and the results are often digitally altered to look more impressive. We need to remind our children of this and make them feel good about their efforts, however small and halting.

    Peer pressure often contributes to a lack of self-confidence; you only need one mocking ‘friend’ to put you off. So, we must be vigilant in noticing little glances or whispered asides and praise the majority of the students who are quietly accepting or encouraging.

    Space to flourish

    Finally, confidence in our language learning abilities will soar when we know we can make the language our own and use it however we want.

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    A child who is interested in nature might want to know what birds and animals eat. For this to happen, first we need to notice their interests, show enthusiasm for what they are finding out and encourage them to share what they have learnt with the class.