Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

More blogs from ÃÛÌÒapp

  • Students sat at desks in a classroom working

    Learning from mistakes: Using exam errors to perfect your English

    By

    Taking English exams can be intimidating and challenging. Everyone has their own set of strengths and weaknesses, and it's common to make the same kinds of mistakes in an exam.

    It’s possible to make use of this though, and improve your English from the mistakes you make. Today in our language learning blog, we discuss how we can use exam errors to perfect and improve your English.

    1. Find a pattern

    Firstly, you want to establish what your weak and strong points are. Write these down somewhere each time and build up a record. It's essential to take note of the mistakes you make and try to see if there's a pattern.
    Perhaps mistakes happen on:

    • A specific type or style of question
    • Questions relating to the same topic area
    • A particular way the exam is delivered (like spoken or written)

    These are only a few examples, but recognizing patterns or similarities can help you focus on areas that need improvement or extra attention.

    2. Rationalize and understand your mistakes

    Making mistakes in an exam can really impact a person's confidence, but if you can, look back and rationalize why that mistake was made. It can help your confidence in the future. Sometimes mistakes are made just because of a misinterpretation, perhaps a question wasn’t read correctly, and you realize you knew the answer after all.

    Remember, the situation of being in an exam can be stressful and you may not think or respond in the way you normally would outside of the exam room, so don't be too hard on yourself.
    Mistakes happen in the real world every day, and being able to look back at them and examine them critically is a valuable skill.

    3. Compare and team up with peers

    As we’ve already mentioned, everyone has their strengths and weaknesses. It can be a great idea to compare your mistakes with others; they may be making the same ones.

    You can team up and try to tackle them together, or you may know someone whose strength is in your weak areas (and vice versa). It's helpful to team up and help each other. They might have some handy tips and techniques for you to try.

    4. Experiment with study techniques

    It's good to switch up techniques at times and your errors might be giving you some guidance on doing so. If you tend to make errors with your spoken English, consider study techniques that work on that – like using recall or incorporating music to strengthen your speech.

    Perhaps memory is an issue, so using tools like flashcards can help you. Some techniques focus on and help improve some areas more than others, so there isn’t one solution for all. Make sure to experiment and see what works for you.

    5. Repetition

    Perhaps an obvious one, but just repeating and practicing the questions/tasks you’ve gotten wrong in the exam is a good approach. By doing it over and over again, with some persistence, it ends up being retained in your long-term memory.

    You may want to study variations of the questions you struggle with, as exams tend to alter their questions and you don’t want to be thrown off in an exam if they reword/change the question slightly.

    The next time you review your exam results, remember these steps, look for patterns, examine your thought process and don’t be afraid to ask others for help. With enough practice, those errors should be things of the past.

  • Coworkers sat at a desk with their laptops, smiling and talking to eachother

    Boosting employee retention: Benefits of language learning in the workplace

    By Claire Chettiar

    In the era of the Great Resignation, there are lots of factors that influence whether or not someone chooses to stay with their company or decides to accept a job offer from a new employer.

    Whilst fair pay remains a constant in this, feeling included, valued, and cared about by colleagues plays a significant role in the decision on whether to stay or go.

    Ìý

  • A teacher leaning on a table where students are working on various activities

    6 tips for planning your first English classes

    By Nicole Kyriacou

    You are nervous, yet excited. You want to appear relaxed and fun, but still be taken seriously. Most of all, you are keen to make an excellent first impression.

    With all that in mind - planning your first English classes of the year can be a daunting experience.

    Here are six things to consider when planning your first classes:

    1. Set clear aims

    Whether you are teaching young learners, teenagers or adults, it’s important you discuss the aims and objectives of the course from day one. You’ll need to learn more about your students' needs to do this. Why are they learning English? Do they want to prepare for an official exam? What activities do they enjoy? What things do they need to improve the most?

    The way you do this will depend on the age of your learners. For example, with adults and teens, you could get them to interview each other and write a report about what they found out. With younger children, do a survey they can complete using smiley faces.

    2. Find out students’ interests

    Although you should understand your students' needs and why they want to learn English - to help make your classes relevant and engaging - you should also discover what they enjoy doing outside of class.

    To do this, get students to write mini bios you can stick around the classroom. Or have them prepare presentations where they share something they are passionate about with the rest of the class - using coursebooks. As a class, go through the contents page, vote on which topics students find most interesting, and start with those.

    3. Break the ice

    You want your first class to be fun so that students are motivated, and associate English language learning with something they can enjoy. Ice-breakers can also be an excellent way to get to know each other and learn about your students' current level of English.

    Activities where students have to ask each other questions work well.

    4. Provide a comfortable environment

    Young learners and teenagers tend to be shy at the start of a course - especially if they don’t know each other. Develop a rapport and break down boundaries by including team-building activities in your first class.ÌýYour aim is to have all the students feeling more comfortable with each other before the end of the lesson so that there are no awkward silences in future lessons.

    5. Manage expectations

    Managing expectations is an essential part of a teacher's job. Make sure in the first class you are clear about what you expect from your students and what they can expect from you.

    Have students brainstorm the rules for the class and then make a big poster or ‘class contract’ which all students have to sign. Display the poster on the wall so you can always refer to it if someone misbehaves.

    Try to keep the rules as positive as possible. Instead of writing: 'Don’t speak your first language', write: 'Try to always speak English and ask if you don’t know a word'. If you are feeling really brave, you can even get your students to devise a list of rules for you which you can display on the wall next to theirs.

    6. Make it challenging

    It’s great making your first lesson fun - but there’s nothing more motivating than leaving a new class and feeling like you’ve made a good decision and you are going to learn lots (and you aren’t wasting your time or money). This is especially important for adult learners.

    So, as well as getting to know each other and finding out their needs, teach them something new. This could be 10 new pieces of vocabulary, how to structure a letter or report, or a list of resources they can use at home to practice their English.