Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    What to look for in an English placement test

    By Jennifer Manning

    If you’re an English teacher, Director of Studies or school owner you’ll know the importance of putting students in the right group. Whether it’s a business English class, exam prep or general English – a placement test is essential. Without one, you’ll teach classes with such varied levels and needs, it’ll be hard to plan an effective lesson.

    Placing students at the wrong level will not only lead to unmotivated learners, but it may also cost your institution money.

    But how exactly do you design a reliable, accurate and easy-to-use test? In this post, we’ll examine the key questions you need to consider before making your own placement test. We’ll also explore what features you need to achieve your goals.

    Problems with traditional placement tests

    Most private language schools (PLSs) and higher education institutions offer new students the opportunity to take a placement test before starting a course. However, these are often just a multiple-choice test, a short interview, or a combination of the two.

    While this does act as a filter helping us group students into similar levels, there are a number of downfalls. Students can guess the answers to multiple-choice questions – and while they might give us a rough idea of their grammar knowledge, these tests don’t consider the four skills: speaking, writing, listening and reading.

    Oral interviews, on the other hand, can give us an indication of the students’ spoken level. However, they also raise questions of objectivity and consistency that even specially trained teachers will struggle to avoid.

    Another big issue with traditional tests is the amount of time they take. Multiple-choice exams are often graded by hand and interviewing every new student uses valuable resources that could be used elsewhere.

    Key questions to consider

    Before you re-design your current test completely, we’ve put together a series of questions to help you think about your objectives, define your needs and explore the challenges you may face.

    Taking a few minutes to think about these things can make the process of finding the right English placement test go more smoothly and quickly. Once you know what you’re looking for, you’ll be ready to make a checklist of the most important features.

    What will your test be used for?

    • Placing incoming ESL students into the appropriate English language program.
    • Measuring students’ progress throughout the school year.
    • Final assessment of students' abilities at the end of the school year (“exit test”).
    • All of the above.

    Is this different from what you use your current test for? How soon are your needs likely to change?

    What skills does your current test measure?

    Does it measure speaking, listening, reading, writing, or all of the above? Are all of these skills measured in separate tests — or in one test?

    • How many students do you need to test at each intake?
    • How many students do you need to test each year? How many do you expect you’ll need to test in three years?

    How quickly do you currently receive test results? How quickly would you like to receive them?

    If you can test your students weeks before the start of the school term, you may have time to wait for results. However, if you are continuously testing students, or have students arriving just before the term begins, you may need to get results much more quickly.

    What features in your current test do you like and dislike?

    Are there things in your current test that you also want in your new test? Is anything missing, or anything that you don’t want your new test to have?

    What resources are available to you?

    Some English language tests require students to have the computer skills needed to take the test online. You may also need a testing lab that has the following:

    • computers
    • a stable internet connection
    • a headset with a built-in microphone
    • a preliminary checklist for placement tests.

    Once you’ve got answers to the questions, you can use the checklist below to make sure your placement test has the features you need. It may also be useful for comparing products if you decide to use an external placement test.

    A preliminary checklist for placement tests

    What features do you need to achieve your goals?

    Now that you've analyzed how you want to use your new English Placement test, create a checklist of the features that you need to achieve your goals.

  • Woman with a headset at a computer

    Online English language testing for employment: Is it secure?

    By Jennifer Manning

    Managers and HR professionals have a global workforce at their fingertips – and now, . This makes adopting a secure English language test for employment more important than ever.

    An online English test enables organizations to assess candidates’ language proficiency from anywhere in the world, screen more applicants, and standardize the hiring process. They also help HR professionals and managers to save time – ensuring only people with the right language skills advance to the interview stage.

    But how can employers be certain these tests are safe? And how easy is it for people to cheat? In this article, we’ll explore a few of the top security concerns we hear, and share what features make online language tests secure.

    What is an online English test?

    An online English test measures how well a job applicant can communicate in English, focusing on speaking, listening, reading and writing skills. They also assess a candidate’s specific English for business skills – for example, how clearly someone can communicate on the phone with clients, or understand what is being said during a conference call.

    Online tests can be taken in a controlled environment – in a testing center with in-person proctors – but also from a job applicant’s personal computer or mobile phone at home. When tests are taken at home, they can be made more secure using virtual proctors or powerful AI monitoring technology.

    Cheating, grading and data security

    When many people think of taking a language test, they imagine the traditional way: students in a large testing center scribbling away with pen and paper. No mobile phones are allowed, and if test-takers are caught cheating, they’ll be flagged by a proctor walking around the room.

    So when managers or HR professionals consider the option of an online English test – taken digitally and often without human supervision – it’s no surprise that many have questions about security. Let’s take a look at some common concerns:

    Is cheating a problem?

    A large number of test takers admit to cheating on their tests. According to research by the International Center for Academic Integrity, 68% of undergraduate students say they’ve cheated on a writing assignment or test, while 43% of graduate students say they have.

    But how easy is it to cheat during a Versant test?

    The truth is, not very. With Versant, exam cheating is actually quite difficult, and test takers would have to outsmart a range of AI monitoring technologies.

    If a verified photo is uploaded to the platform, HirePro’s face recognition technology can compare the live test taker with it. This ensures test takers are who they say they are, and haven’t asked someone else to sit the exam for them. It is the institution’s responsibility to verify the original photo.

    And since Versant tests are monitored using specialized AI algorithms – without a human present – even the slightest suspicious behaviors are flagged for review. For example, Versant notices if a different face appears in the video, or if the camera goes dark. With video monitoring, our platform also flags if the test taker moves from the camera, or looks away multiple times. And we’ll see if someone changes tabs on their computer.

    Finally, the entire test is recorded. When suspicious behavior arises, HR professionals will decide whether to accept or reject the results – or have the candidate retake the test.

    Are scores accurate?

    We’ve all had frustrating experiences with AI. Chatbots don’t always understand what we’re trying to say, and speech recognition technology sometimes isn’t up to par. This leaves many wondering if they should trust AI to grade high-stakes tests – especially when the results could be the difference between someone getting the job, or not.

    Versant uses patented AI technology to grade tests that are trained and optimized for evaluating English language proficiency. It evaluates speaking, listening, reading, writing, and even intelligibility.

    Our AI is trained using thousands of fluent and second-language English speakers. With these models, we’re able to not only evaluate how someone should be assessed but also understand when they’ve mispronounced words or have made another mistake. Using all this information, a candidate’s final score is evaluated based on more than 2000 data points.

    Do online tests follow GDPR standards?

    HR professionals and managers deal with sensitive personal information every day. This includes each job applicant’s name, full address, date of birth, and sometimes even their social security number. The HR tools they implement therefore must also keep this data secure.

    Most importantly, it must follow GDPR standards. The data must be gathered with consent and protected from exploitation. With Versant, test-taker data is securely stored and follows all .

    All our data is encrypted at rest and in transmission. Versant assessment data is stored in the US and HirePro, our remote monitoring partner, stores the proctoring data in either Singapore or Europe, depending on customer needs. Both systems are GDPR compliant.

    Versant: a secure English language test

    ճ Versant automated language test is powered by patented AI technology to ensure the most accurate results for test takers and employers alike. Even better, our remote testing lets HR professionals securely and efficiently assess candidates worldwide, 24/7 – and recruit top global talent to help more companies scale.