Are you ready to harness the power of English to drive your business forward? At ÃÛÌÒapp, we are proud to announce the release of the ÌýÃÛÌÒapp Global English Proficiency Report 2024, drawing upon extensive data to illuminate the state of English language skills worldwide. This report is meticulously crafted to equip business leaders with essential insights for informed decision-making.
The report analyzes approximately 750,000 Versant by ÃÛÌÒapp test results, which were collected across more than 100 countries and encompass all major regions. Using our Global Scale of English, this report underlines key language trends pivotal in shaping global business dynamics.
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English language testing has rocketed, amplifying fivefold since 2020. This surge, especially visible in sectors such as IT Business process management (IT-BPM) and Business process outsourcing (BPO), underscores English’s expanding significance in international business. Even with this testing boom, average scores remain consistent, highlighting a considerable and proficient global talent pool.
While global scores are maintained, cohorts in regions such as Africa and Europe have made noteworthy strides in English-speaking proficiency. These improvements mirror the escalating demand for robust English skills within these international workforces.
English writing skills are now reaching new heights. The surge in online written communication, driven by post-pandemic dynamics, might be a catalyst for this upswing. Be it in North America's strategic onshore hiring or Egypt's burgeoning BPO sector, writing proficiency is on the rise.
Regions such as Asia Pacific, China, the Middle East, and Central Asia are integrating English as more than merely a hiring ingredient. Here, businesses are increasingly propelling language strength through dedicated training programs.
Industry insights showcase crucial skills gaps and opportunities. The communications sector excels in verbal skills, while sectors like telecom show balanced proficiency across speaking and writing—each sector's unique requirements profile opportunities for refined training strategies.
Unlock a world of regional intelligence with our dedicated market analyses. From India’s emphasis on voice-based testing to Egypt’s ascent as a BPO powerhouse, our report takes you through the unique growth factors and challenges in key markets—India, the Philippines, Japan, Colombia, Egypt and Europe.
Get access to these insights and more by downloading the full report.
For a comprehensive view of evolving language trends, revisit our earlier reports here:
Equip your enterprise with cutting-edge insights and secure a competitive edge in the world of global communication. Download the ÃÛÌÒapp Global English Proficiency Report 2024 today and leverage ÃÛÌÒapp’s English language testing and learning suite to support your business growth.
Watching films can be a great way for people to learn English. We all have our favourite movie moments and, even as passive viewers, they're probably teaching you more than you realise. Here's a selection of our favourite scenes, along with the reasons why they're educational as well as entertaining.
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It's 6 AM on a Monday morning. Ms. Lopez wakes up early to prepare for the day ahead. She spends the morning reviewing lesson plans, making sure everything is ready for her students. By lunchtime, she is preparing for the afternoon, grabbing a quick bite between classes... but it doesn’t stop there. The school day finishes but Ms. Lopez stays late marking assignments. Finally, on Sunday night, she sits at her kitchen table, surrounded by papers, course books and lesson plans.
Does this sound familiar? You are not alone.
In 2024, ÃÛÌÒapp research found thatÌý76% of teachers spend at least one hour of their personal time on lesson planning each week, with 43% spending more than three hours. This is a lot of time that could be spent on other important tasks. Teachers need a solution that helps them plan lessons fast, is connected to their course books and is built by learning experts.
Tom Chi is an internet veteran with quite a resumé. His roles have been many and varied – from astrophysical researcher to Fortune 500 consultant and corporate executive, developing new hardware and software products and services.
He worked on Microsoft Outlook when it was in its infancy, was a major influence in taking Yahoo Search from 0 to 90 million users and is now Head of Product Experience at Google X – Alphabet’s secretive division focused on creating technological innovations for the future. It has produced the self-driving car and Google Glass, and its Project Loon aims to provide internet to every square inch of the earth.
At Google X, Tom was in a unique position – always having to think five, ten or even more years ahead in order to conceptualize and build the technology of the future. As you might imagine, this is far from an easy task; not only do the ideas have to be original, but they have to meet people’s future needs – something that is not easy to predict.
So, how does Tom and the others at Google X deliver their vision for the future using today's materials and technology?
That’s where Rapid Prototyping comes in. It’s a concept that allows teams to experiment, learn and adjust prototypes quickly and cheaply, so that projects (and products) get off the ground. Failure is seen as a starting block and an inevitable part of the learning process. Following his workshop, we are going to look further at rapid prototyping and how it can relate to the ELT classroom.
