Start-up guide: Language training for your business

Samantha Ball
A business woman stood in front of a board of sticky notes, with others looking at the sticky notes.
Reading time: 4 minutes

As HR professionals, you understand the importance of equipping your workforce with the skills they need to thrive. One such critical skill is proficiency in business English. Implementing a corporate language training program can seem daunting, but with the right resources and a clear plan, you can set your organization on a path to success. Here’s a methodical guide to help you get started with resources to help you along the way.

Start-up guide: Language training for your business
Play
Privacy and cookies

By watching, you agree app can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Step 1: Assess your needs

Before diving into language training, it’s essential to understand your organization’s specific needs. Consider the following:

  • Identify roles and skills: Determine which roles require strong English proficiency. Use tools like the GSE Job Profiles to map English skills to over 1300 roles.
  • Evaluate current proficiency: Use automated English language tests like Versant by app to assess the current proficiency levels of your employees. This will help you identify gaps and tailor your training programs accordingly.

Step 2: Choose the right training solutions

Selecting the appropriate training solutions is crucial for the success of your language program. app offers a variety of options to suit different needs:

  • Digital Language Tutor: For scalable, remote learning, consider Mondly by app and its Digital Language Tutor. This platform uses AI-powered Conversation Partners to simulate corporate scenarios, enhancing listening and speaking skills in relevant business contexts.
  • Instructor-led courses: For more personalized learning, explore courses like Business Partner and Step Up. These programs focus on developing business English and soft skills through authentic business situations and teamwork exercises.

Step 3: Develop a comprehensive plan

A well-structured plan ensures that your language training program is effective and sustainable. Here’s how to get started:

  • Set clear objectives: Define what you aim to achieve with your language training program. Whether it’s improving customer service, enhancing internal communication, or supporting international business expansion, having clear goals will guide your efforts.
  • Create a curriculum: Use tools like the to create job-specific language profiles and design a curriculum that aligns with your objectives.
  • Integrate assessments: Regularly assess your employees’ progress using tools like Versant by app. This will help you measure the effectiveness of your training and make necessary adjustments.

Step 4: Secure stakeholder buy-in

Gaining support from key stakeholders is critical for the success of your language training program. Here’s how to build a compelling case:

  • Highlight the Benefits: Use data to demonstrate the tangible benefits of language training, such as improved customer satisfaction, increased revenue, and enhanced employee engagement. Refer to resources like the Global English Proficiency Report for insights.
  • Calculate ROI: Use our business case template to calculate the potential return on investment (ROI) of your language training program. This will help you present a well-rounded argument to decision-makers.

Step 5: Implement and monitor

Once you have your plan and stakeholder support, it’s time to implement your language training program:

  • Launch the program: Roll out the training program across your organization. Ensure that employees understand the objectives and benefits of the training.
  • Monitor progress: Regularly track the progress of your employees using assessments and feedback. Use this data to make necessary adjustments and ensure continuous improvement.

Explore further

For additional insights, watch the webinar series 'The Power of Language Training and Assessment for Businesses.' This series is designed for HR innovators, talent acquisition and development professionals, people managers, and business leaders. It covers how integrating English language training and assessments into your talent strategy can power business success. The webinars feature exclusive product demos, real case studies, and the latest data and research, making them a must-watch to set your workforce up for success.

For more resources, explore our comprehensive collection of articles, reports and tools:

By following these steps and leveraging app’s innovative solutions, you can empower your workforce with the language skills they need to excel in today’s global business environment. Start your corporate language training journey today and unlock the full potential of your organization.

More blogs from app

  • A overhead shot of a  person sat on a chair with a laptop to their left is icons of envelopes

    6 things to consider when writing English emails

    By Steffanie Zazulak

    Every day, an astonishing number of emails are sent and received worldwide. While a considerable amount of these are informal messages between friends, the majority are for business purposes. Whether you’re emailing someone you work with, applying for a new job or making new connections, here are some general rules to follow when writing English emails…

    1. Know your tone

    Always consider who you are writing to and adapt your language accordingly. Emails are less formal than letters, so it’s fine to start your email with “Hi” or “Good morning” – but it may be better to write “Dear…” if you are emailing someone for the first time or if they are senior to you. Similarly, ending emails with “Best/kind regards” rather than “Yours sincerely/faithfully” works well, with the latter being more appropriate for a formal email. Whatever the relationship, though, don’t feel tempted to use laid-back, colloquial expressions like “Hey, you guys”, “Yo!”, or “Hi folks”.

    2. It’s all about the titles

    It’s increasingly common to use first names in international business communications, so don’t be afraid to do so. Another title to consider is your email subject header: a short, clear text is important as busy people often decide whether to even open an email depending on the subject header. Examples of a good subject header include “Meeting date changed”, “Quick question about your presentation”, or “Suggestions for the proposal”.

    3. Use a professional email address

    If you work for a company you’ll be using your company email address. But if you’re using a personal email account because you’re self-employed or looking for a new job, you should be careful when choosing that address.

    You should always have an email address that includes your name so that the recipient knows exactly who is sending the email. Email addresses that you created while you were in school or college (IloveJohn@… or “Beerlover@…) are not appropriate for the workplace!

    4. Limit the small talk

    Small talk can help to build relationships but it doesn’t need to be overly personal. A simple “I hope you are well” or “How are things?” will usually suffice. Also, be cautious with humor as it can easily get lost in translation without the correct tone or facial expressions that accompany face-to-face meetings. It’s safer to leave out humor from emails unless you know the recipient well.

    5. Keep it simple

    Emails are intended to be written, read and understood quickly, so only include the important details – and avoid saturating your message with unnecessary information.

    6. Proofread every message

    Always check your emails before pressing Send. Read and re-read your email a few times, preferably aloud, to ensure there are no spelling or grammatical mistakes. And never just rely on the auto spell-check; spell-checking software doesn't always understand the context of your writing and can throw you off with incorrect suggestions.

    Happy emailing.

  • A overhead shot of a group of people working at a desk with papers and notebooks

    5 ways to make studying in a group work for you

    By Steffanie Zazulak

    There are many benefits to studying in a group, ranging from reducing procrastination and boosting your confidence to gaining new perspectives and learning faster. Many English language learners enjoy working in a group, and many English language teachers recommend it. Here’s how to make studying in a group work for you or your students…

    1. Create an effective group

    Even though you love spending time with your friends, don’t base study partners on friendship. Instead, look for people who stay alert in class, take notes, ask questions, and respond to the teacher’s questions – and don’t make the group too big. An ideal size for a study group is three or four students.

    It’s a great idea to try to meet on the same day and time each week because treating the study session as you would a class helps you to keep to a schedule and ensure that everyone attends.

    Finally, hold study group sessions in a place free of distractions with room to spread out the materials. This will help to ensure that you don’t end up talking about the latest movies or songs instead of studying the future tense!

    2. Decide on the topics and set goals

    Before your study group, think about the topics you’d like to discuss – then agree on one. This will help you concentrate on that topic without straying away. Once you’ve decided on your subject, also consider what you want to achieve at each session – but don’t take on too much material for one session.

    For example, if you’re using a novel written in English to learn more about the language, just think about one aspect of it, such as a couple of the characters, rather than trying to discuss the entire book.

    3. Prepare effectively

    Before attending your study group, prepare by reading more about or researching the topic you’re all going to discuss.

    Also, make a list of anything you aren’t sure you understand so that you can discuss it with your fellow learners. There are sure to be different things you all need explaining in more detail, so you can help each other to understand. Which leads us on to…

    4. Learn from each other by communicating well

    Communicate openly – it doesn’t matter if one of you doesn’t understand something or needs more explanation. And don’t be shy about asking for your peers’ feedback: “Am I talking too much?” or “Did I present your point of view correctly?”. It is often said that it is best to teach other material you understand, and learn from others who understand the material better than you do.

    If your study session reveals points of disagreement or confusion that you cannot resolve as a group, make a note of it and ask your teacher.

    5. Make it enjoyable

    Last on the list, but very important: try to make studying enjoyable in whatever way you can by keeping it interesting. Pick novels about subjects you all really enjoy reading about. Go to see an English-speaking movie together and discuss it at your study group. Or try a quiz together (online or in person) to see how you've picked the subject matter up.

  • A Young woman smiling and gesturing at her friend

    Improve your English without saying a word

    By Steffanie Zazulak

    Communicating in English goes far beyond simply learning English vocabulary. In fact, there are many non-verbal strategies you can leverage to appear more confident as you improve your English. Below you’ll find three of the most important aspects of non-verbal communication to work on:

    Make eye contact when you speak in English

    When you’re talking to someone, it’s best to look them in the eye as much as possible. This shows that you are engaged in the conversation and listening intently when not speaking. Especially in loud environments, you may find your eyes drawn to someone’s lips as they talk. While it may help you better understand what they’re saying in a noisy place, like a restaurant, aim to maintain eye contact as much as you can (but do remember to take a quick break away once in a while so as to not stare too intently).

    Be mindful of body language

    What you’re doing with your hands and the facial expressions you make can say a lot—sometimes more than words! Not only should you be aware of the body language of who you’re talking with, but you also need to know what your body language is saying about you. Different cultures see hand gestures differently so it's good to be mindful of what gestures you make with your hands. If you want to appear open and friendly you may want to keep your arms open and avoid closed body language like crossing your arms.

    If someone is leaning away from you slightly, this may indicate they aren’t interested in the topic you’re speaking about. They may lean in closer if more interested in what you're talking about. If they smile a lot, this may mean they agree with you.

    Prepare yourself for English conversations you may have

    If you are planning to practice talking in English, it’s OK to prepare yourself for the conversation. Create a script for yourself to speak from that allows you to practice difficult terms and phrases. Not only will this give you real-time experience bettering your skills, but it will allow you to speak English with confidence.

    Either in work situations or casual conversations, there’s more than just English words being exchanged so remember to dedicate your full attention. It’s an excellent opportunity to practice and improve your English skills and you’re likely to learn more than just studying on your own.