Five ways to apply startup thinking in your classroom

Nicole Kyriacou
College students sitting together working on a project
Reading time: 3 minutes

Startups are generally considered to be new, technology-focused companies that are less than five years old. For the most part, they aim to disrupt industry with innovations, grow in terms of users and revenues and provide value to customers and shareholders.

It may not appear that startups have much in common with English Language Teaching (ELT), but there is, in fact, plenty to learn from startups and the way they work.

By understanding how startups think and looking at their best attributes, we can bring more creativity to our classrooms. Not only can we find new ways for our students to learn, collaborate and grow together, but we can also help our students develop much-needed leadership and critical thinking skills.

What is startup thinking?

At its core, startup thinking is about problem-solving and growth. User-focused and data-driven, startup teams theorize, research, plan and test their products on new markets. Their strength is in their agility, being able to "pivot" quickly: change products, services and technology based on feedback from their customers.

They also operate on a number of key principles, all of which can be applied in the classroom:

1. Be entrepreneurial

Startups are entrepreneurial by definition. Their staff work in teams, but also have no problem going it alone, finding solutions and taking responsibility for new projects and initiatives. These are all excellent traits to encourage in the classroom as they will not only help your learners in an educational context, but in their professional lives too.

By learning to be accountable to themselves, measuring their own progress and seeing their achievements, autonomous learners develop self-confidence and progress faster as a result.

It’s therefore important to encourage students to take responsibility for their own learning. Rather than being solely reliant on their teacher, autonomous learners seek out ways to practice and improve their language skills in ways that appeal to them.

To do this, brainstorm strategies with your students to help them find ways to use English outside the classroom. They could, for example, keep a journal in English, watch English language films and take notes, read short stories or news articles, or even set their technology and social media language settings to English.

2. Collaborate and learn from each other

Startups have a common goal: to establish a business model and achieve a product-market fit. This goal focuses people’s attention and develops rapport among team members. As an additional benefit of working together, startuppers learn their own strengths and weaknesses and begin to collaborate with team members with complementary skills.

By learning about your students’ interests, objectives and needs, you can find inspiration to design relevant class projects. These give your students a common goal and the chance to collaborate effectively. What’s more, project work is rich in language learning opportunities and makes students accountable to one another. This in turn increases motivation and provides a genuine context for language learning.

3. Reward effort

Startups are not afraid to get things wrong. In fact, all entrepreneurs embrace mistakes, as they are part of coming to the right solution. As Thomas Edison once said "I have not failed 10,000 times – I’ve successfully found 10,000 ways that will not work." ÌýSome startups go as far as to reward and celebrate failure – saying that it’s a sign that a person is trying to succeed.

Encourage students to see mistakes as learning opportunities. Creating a safe space in the classroom where everyone is treated with respect and mistakes are viewed as natural learning experiences. This will help your students learn the language at their own pace, without fear of ridicule.

4. Foster a growth mindset

Startups are famous for focusing on growth and believing in improving their products. They see both negative and positive feedback as opportunities to grow. By always seeking to optimize their products and services, they improve the user experience and earn loyalty.

Similarly, it’s key to foster a growth mindset in your learners. ÌýA growth mindset perceives intelligence and ability as attributes to be developed, whereas a fixed mindset sees intelligence and ability as innate and unchanging.

Students with a growth mindset will therefore believe they can improve, be more motivated and see more progress as a result.

5. Mentor and support

Startup founders mentor and support their team members when they face challenges, when they need to grow and when they are not reaching their potential. This increases the value of the workforce and enables them to be more productive.

Teachers are often already naturals at this. We know how important it is to offer support to our students, especially when they are feeling frustrated or disappointed with their progress. With our encouragement and support, our students can achieve things they never thought possible. So perhaps, in this final point, startup leaders could learn a thing or two from us.

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    Goals as doors

    My eldest son, Nathan, failed to achieve the biggest goal of his life: becoming a garbage truck driver. It's hardly surprising - he was only four years old at the time. His ambition likely dissolved once he realized that garbage trucks sometimes smell bad. Before then, he'd mostly observed them from the safety of our apartment window.

    As is the case with most people, his goals have changed. Completing his degree in international economics, hoping to work in technology startups until he forms one himself. Or maybe not. Goals evolve.

    Researchers and teachers have known for decades that goals are vitally important motivations in general education and language learning. After examining 800+ studies, Hattie (2009) identified goals as among the most powerful instructional interventions for improving student success.

    The basic message is that goals are good. However, other researchers (Rowe, Mazzotti, Ingram, & Lee, 2017) suggest that teachers have trouble embedding them in lessons.

    Part of the problem might be in finding a way to visualize goals. Goals are often pictured as archery targets or soccer nets, but a more useful metaphor is a door. When we have a goal, we may not fully understand it until we enter into the goal, as if it were a room, inevitably finding choices of other doors leading off in other directions.

    Understanding where goals come from

    Before we start to set goals for our students, it's important that we have a degree of self-awareness and understand where our own attitudes and ideas come from.

    As teachers, we tend to resemble the people who inspired us most. Our own teachers, good and bad, shape our attitudes toward teaching and language-learning goals.

    Who was your favorite teacher? In my case, my all-time favorite teacher was Mr. Chiga, who, in 1970, taught me Grade 7 and was about to retire. He was a Renaissance man. Short and tough with fingers like cigars, he would occasionally lead us from the playground up two flights of stairs to our classroom… walking on his hands. Yet these same hands were delicate enough for his hobby of making violins, a fact I only learned later, because, unlike me, Mr. Chiga was modest.

    Mr. Chiga loved literature and taught us Greek and Roman history with a sense of joy that has never left me. One would think that his educational goals would be a perfect foundation for my own. Perhaps. But a quick check on the timeline shows that if he was about to retire in 1970, he was probably born in 1905 and likely graduated from teachers' college around 1925.

    It's ironic that although my Ph.D. is in the area of computer-assisted language learning, my favorite teacher began his career two years before the invention of the television, and, moreover, all his teachers would have been born in the 1800s.

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    Setting goals

    Are the goals we set for our students sometimes too low? Undoubtedly.

    As a Grade 11 student, my only ambition in life was to take a two-year photo technician course. My counselor discouraged me, saying I wasn't academic enough and suggested a job at the wood mill instead. In a sense, he closed a door.

    I switched schools where another favorite teacher, Mr. Ferguson, patiently kept me after school for six weeks, teaching me how to write essays and, by extension, how to think. He dangled the motivation of a university education before me and set me on my path there. And that was a door opened.

    So what's the lesson here? More than just knowing where goals come from, we also need to be aware of the power of goal setting and how it can drastically alter a particular student's life trajectory.

    Closing doors, rather than opening them, often stunts growth and limits possibilities. It can even lead to students forming life-long assumptions about themselves that just aren't true - "I'm no good at math," "I'm not cut out for independent travel", etc. Opening doors, however, can bring our students entirely new perspectives on life.

    Expecting goals to change

    When it comes to changing goals, there are a number of factors to take into account, including forming a better sense of self. We might start off with many ambitions but we measure ourselves against the realities of our skill sets and modify our goals.

    For example, a student who experiences a lot of success in learning English is more likely to consider careers that require it. Teachers, too, are more likely to offer direction: "You write very well. Have you considered a career in journalism?"

    Today, countless jobs require a second language or provide better promotion opportunities for students who speak two or more languages. Yet, students oriented toward employment opportunities may have difficulty understanding the long-term advantages of learning a second language if specific jobs are not on their radar.

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    • What goals should we help students set for themselves?
    • And how should teachers suggest them?

    Many goals are based on the educational standards that govern our profession. The Global Scale of English (GSE), in particular, is helpful to both textbook writers and teachers in identifying language goals and provides teachers with detailed steps to achieve them.

    But beyond such standards are those two magic ingredients that teachers share with language learners: joy and motivation.

    Teachers spread joy in learning by example, making language learning engaging and pleasurable. Teachers also motivate students by helping them identify personal goals, giving them reasons why language proficiency is not just worthwhile in general but is perhaps one key to future success.

    It might even lead to a job driving a garbage truck.

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