Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

More blogs from ÃÛÌÒapp

  • Woman sat at a desk with a laptop, tablet and open notepads studying

    6 language learning techniques for beginners

    By

    Reading time: 4 minutes

    So you’ve just started to learn a new language (or just set up a resolution to learn one), you're not alone; every day there are embracing the challenge of mastering a language. It can be tricky to know where to start, and sometimes the biggest learning hurdle.

    No matter what language you're trying out (and whatever your native language), there are always solid methods to help start your journey off and help reach your language learning goals. Here are some suggestions to help you get started.

    Chunking technique

    Rather than attempting to memorize lengthy lists of words, it's more effective to break them down into smaller, more manageable chunks. You can group the words by themes or categories, such as food, colors or daily activities. Additionally, you can use mnemonic devices or create associations to help you remember them more efficiently.

    For example, if you're trying to learn colors, you could use the acronym "ROYGBIV" and make a phrase out of that, like ‘Richard of York gave battle in vain’ to remember the colors of the rainbow: red, orange, yellow, green, blue, indigo and violet. ÌýYou can make whatever acronyms or phrases are easiest for you to remember.

    This technique can also be used to remember rules or concepts. By associating them with memorable phrases, images or stories, they become easier to recall and apply in practical situations.

    Spaced Repetition System (SRS)

    Use spaced repetition systems like Anki or Quizlet to create flashcards for vocabulary. These systems use algorithms that show flashcards at intervals based on your familiarity with the words. Review flashcards regularly, focusing more on unfamiliar words to reinforce memory retention.

    To create effective flashcards, it is important to focus on quality over quantity. Instead of trying to memorize large amounts of words at once, start with a smaller set of words and gradually add more as you become more comfortable. When creating your flashcards, include both the word and its definition. You can also include example sentences or images to help you remember the word more easily.

    The more you practice something regularly the more likely it is to stick in your . You’ll be surprised how much you can retain over time with this technique that’s based on science.

    Pomodoro Technique

    A classic but essential technique. Divide your study time into short, focused intervals using the Pomodoro Technique. Set a timer for 25 minutes of concentrated language practice, followed by a 5-minute break. Repeat this cycle and take a longer break after every 4 cycles (2 hours).

    This method boosts productivity and maintains focus during study sessions. It is great for those days when your attention span isn’t as sharp as usual. Find an online Pomodoro .

    Visual learning aids

    If you are feeling overwhelmed by the amount of information you are trying to learn, creating visual aids such as mind maps and infographics can be a helpful way to simplify complex concepts and make them easier to understand.

    For example, when studying a new language, you may find it helpful to create a mind map that breaks down the different grammar rules, verb conjugations and key phrases you need to know. This can help you see how all of the different elements fit together and make it easier to remember them when you need to use them. It can be a great way to also notice patterns, which can be helpful for understanding a concept or language rule.

    Vocabulary notebook

    Designate a notebook or use digital tools to create aÌývocabulary repository. Divide it into sections based on themes. For example, you could have a section for business vocabulary, another for scientific terms, and so on. This will help you to organize your learning and make it easier to find and review specific words and phrases.

    As you come across new words, be sure to add them to your vocabulary repository right away. Include the word, its definition and an example sentence to provide context. You can also add images or audio recordings to help reinforce your understanding of the word.

    The great thing about designing your own book is that you can present it however you want and in whatever way works best for you. Some people find the act of writing their learnings useful to remember what they’ve learned.

    Regularly reviewing your vocabulary repository will help you retain the words you have learned and expand your knowledge over time. So make sure to set aside some time each week to review your vocabulary and add new words as you come across them.

    Listen and repeat

    Find beginner-friendly podcasts, , TV shows or audio dialogues in the target language. Listen attentively and pause at intervals to repeat what you've heard. Focus on mimicking the speaker's pronunciation and rhythm. This technique aids in comprehension and speaking fluency.

    There are many free resources available online that can help you with this type of listening practice. YouTube is a great place to start, as there are many beginner-friendly clips available in a wide variety of languages; for example, if you're learning Spanish, there are plenty of podcasts available online and on Spotify.

    These specific language learning methods, when incorporated into your language study routine, can significantly help aid your progress as a beginner and keep you on track. Experiment with different methods to find what works best for your learning style and stick to it.

    Don't forget to try out different language learning strategies, even the ones that may seem weird or unusual. You might be surprised at what you find works well in improving your language skills.

    If you're trying to learn English, make sure to read our blog post 6 easy ways to learn English or 3 ways to learn new English words.

  • Business woman presenting and discussing with two people in front of her

    How to recruit more effectively: leveraging language assessment AI

    By Samantha Ball
    Reading time: 3 minutes

    There areÌýÌýwhy recruiters use artificial intelligence (AI) tools in their hiring process: to save time, provide valuable insights and to make their jobs easier.

    The recruitment process is vital to any thriving business, but it can be time-consuming and labor intensive. Sourcing candidates, screening resumes, conducting interviews and making hiring decisions can be stop-start, with some time-wasting tasks and reprocessing. However, as technology continues to evolve, the role of AI in recruitment is becoming increasingly important.

    With the help of AI, Talent Acquisition leads can improve their recruiting processes, save time and find better-quality candidates. believe AI greatly enhances talent acquisition and retention.

  • A teacher stood at a students desk helping them

    How the GSE can help teachers personalize activities

    By

    Reading time: 4.5 minutes

    Teaching is an art form that thrives on adaptation and personalization. When dealing with language instruction, ensuring that each student is engaged and effectively learning is of paramount importance. In my experience as a teacher, I have learned that we should always teach our students rather than the coursebook or the syllabus. I think most teachers would agree with this.

    However, it may be challenging to adapt activities to cater to our learners’ needs. What does personalizing an activity mean? How can we make it more accessible to our English learners? One would think that making the answers more obvious can be the way to go. Yet, this does not really help students learn and make progress. That's where the Global Scale of English (GSE) comes in as a valuable tool for personalizing teaching activities.

    The essence of personalized learning

    Personalizing an activity in language teaching does not simply mean making the responses more obvious. Instead, it's about tailoring the exercise to elevate the student's learning experience and potential for progress. This demands an insightful approach during the preparation phase of any given lesson.

    Utilizing the GSE in language teaching

    Let’s analyze this listening activity at A2 level for a group of adults:

    Audio script example:

    Emma: Are you working on the Media project?

    Vic: Yes. I may start working on a new project in a couple of weeks, but for now I’m writing the objectives for Media. Why?

    Emma: Well, Adam wants to see the photos for the project. He needs them for the ads.

    Vic: Oh, they’ll be ready next week. OK?

    Emma: Awesome! Thanks. Any plans for the weekend?

    Vic: Well, I have to work on Saturday. We’re taking the Media pictures in the morning, but we’re just going to have fun at the beach in the afternoon.

    Emma: Nice!

    Vic: What about you? What are you doing this weekend?

    Emma: I’m going to a concert on Sunday at 3 pm.

    Vic: That sounds fun!

    Listen and write T (true) or F (false)

    1. Vic is working on a new project.

    2.Ìý Vic is working on Saturday morning.

    3. Emma is going to a concert on Sunday evening.

    GSE Descriptors

    Upon dissecting this example by the GSE descriptors, we can identify the learning objectives that align with an A2 level:

    • Can identify simple information in a short video, provided that the visual supports this information and the delivery is slow and clear. (GSE 30)

    • Can identify basic factual information in short, simple dialogues or narratives on familiar everyday topics, if spoken slowly and clearly. (GSE 32)

    • Can understand the main information in short, simple dialogues about familiar activities, if spoken slowly and clearly.Ìý(GSE 33)

    • Can identify key information (e.g., places, times) from short audio recordings if spoken slowly and clearly. (GSE 33)

    We know that learners should be given a global task first for overall listening, which is also one of the communicative objectives in the Global Scale of English: