Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
Play
Privacy and cookies

By watching, you agree ÃÛÌÒapp can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

More blogs from ÃÛÌÒapp

  • A teacher sat in a classroom with a child, sharing crayons with eachother and smiling

    Four ways to keep kindergarten ESL students focused all day

    By Heath Pulliam
    Reading time: 5 minutes

    Heath Pulliam is an independent education writer with a focus on the language learning space. He’s taught English in South Korea and various subjects in the United States to a variety of ages. He’s also a language learning enthusiast and studies Spanish in his free time.

    Those who have taught children anywhere between the ages of 4 and 8 know that one of the biggest challenges of getting through to them is keeping your presentation style interesting. As someone who taught ESL in South Korea to kindergarteners, there are a few factors that make keeping students engaged a challenge. In countries where students learn English, students often have a heavy courseload and high expectations. As a first-year teacher, I learned a lot about what worked and what didn’t through trial and error. These are four methods that I consistently used to keep my students interested and engaged all day.

    Students are quick to lose focus at such a young age. You’re not speaking their mother tongue and some parts of an ESL curriculum are less than exciting. With young students, you can’t lecture your way through the material all day. Kindergarteners have a small window of focus and it must be capitalized on. The following methods are ones that worked for me and can be modified to cover any topic you’ll run into in an ESL curriculum.

  • A teacher standing next to a student who is sat down, he has a pen and is gesturing to her work on the table.

    Assessing listening skills with the GSE

    By
    Reading time: 4 minutes

    In today’s interconnected world, effective communication in English is more crucial than ever. As educators and language learners seek to measure and improve English proficiency, a resource like the Global Scale of English (GSE) offers a valuable framework for assessment. This blog post will explore how the GSE can be used to assess listening skills, providing insights into how it also helps tailor instruction and support language development.

    For listening skills, the GSE focuses on how well learners can understand spoken English in different contexts. It assesses comprehension at varying levels of complexity:

    Understanding simple information: At lower levels, learners are expected to understand basic information, such as simple instructions or everyday topics. The GSE provides learning objectives for how well learners can grasp essential details.

    Understanding main ideas: As proficiency grows, learners should be able to identify main ideas and key points in more complex spoken texts, such as conversations and broadcasts. The GSE outlines how well learners can extract important information from various sources.

    Understanding detailed information: At advanced levels, learners are expected to comprehend detailed and nuanced information, including implicit meaning and speaker intent. The GSE describes the level of detail and depth of understanding required at these stages.

    The GSE also shows how students engage in different operations of listening, from global comprehension, recognizing information and identifying specific information to extracting information. By taking this into account, teachers can monitor students’ progress and assess their listening skills. An example will show this in action.

    Let’s consider a level, say GSE 30-35 (equivalent to low A2 on the CEFR) and focus on how students process information. When checking a listening activity, rather than simply focusing on whether the answers are correct or incorrect, we can analyze our learners using the GSE and see what progress they are making and what we need to do as teachers to help them move on. Heres how:

  • Two friends stood over a book in a library reading it and smiling

    Why are English days named what they are?

    By
    Reading time: 4 minutes

    Ever wondered why Monday is called Monday or how Wednesday got its name? The names of the days of the week in English have fascinating origins, rooted in ancient history and steeped in mythology. Understanding these origins not only enriches our language ability but also provides intriguing insights into cultural heritage.